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Digital and social media professional with over 5 years direct experience and 10+ years of total professional experience, successfully leveraging social media channels and platforms to advocate brands, to attract and retain customers, and to increase customer engagement. Strong experience and proven results in the food and health care service sector. Operates with customer obsession. Demonstrated capacity to strategize, plan, and execute multiple complex programs at the same time. A highly flexible and sought-after team member with strong cross-functional collaboration and relationship building skills. Builds third party and external vendor relationships. Cost and value conscious with budget and ROI experience. Exceptional communication and presentation skills. Builds, inspires, and mentors elite teams. Leads from the front with ownership, accountability, and a bias for action. Entrepreneurial and tenacious. Seeks continuous improvement and is forward-thinking and innovative. Embraces ambiguity and is comfortable in matrixed organizations. Relentless curiosity – always learning. Uncompromised integrity.

Core Competencies

Digital marketing/content creation/social media/SEO

Email marketing campaigns

Cross-functional collaboration/relationship building

Extreme customer service mentality

Continuous improvement/process efficiency

Innovation/creativity/problem-solving/solution seeking

Detail-oriented/highly organized

Leadership/influence

Project and program management, strategy, execution

Restaurant/food service operations

B2B best practices

Actionable data/KPIs/research/analysis

Organizational development/team building

Problem resolution/mediation

Sound judgment/keen insight/decision-making

Exceptional communication and professional presence Experience

JOHN B. SANFILIPPO & SON, INC./FISHER NUTS Elgin, IL 2022-Present Social Media Coordinator

Create social media content and strategies for the human resource department.

Monitor social media platforms.

Redesigned the Instagram grid to better align with the JBSS brand, visual identify and engagement building.

Social medial promotions, campaigns, lead generation and strategic digital activation calendars.

Digital photography/videography & editing.

Maintain Indeed, Glassdoor & LinkedIn pages.

KEIVEL MEDIA Geneva, IL 2016 to 2022

Digital Media Manager

Created social media strategies for regional clients, enhancing brand and driving customer acquisition and engagement.

Managed Facebook, Twitter, Instagram, Google, Hootsuite, Later, Google My Business, Google Analytics, Tip Advisor, and Yelp. Implemented and guided SEO for clients.

Initiated, monitored, and managed email marketing campaigns via Mail Chimp, building customer bases.

Coordinated new product and brand launches.

Wrote content for website, print, and social media channels. Established proficiency with Canva design software.

Built raving fans with clients including Ulta Beauty, Walhburger’s, Charlie Fox’s Pizzeria, Triple Scoop’d Ice Cream, Belladonna Images, Krizek Dental Geneva, A-Town Pizza Pub & Grill, and Thrive Fitness Club. Ilene Davis

C: 480-***-**** E: ad3gr2@r.postjobfree.com

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BARRINGTON ORTHOPEDIC SPECIALISTS Schaumburg, IL 2020 to 2022 Purchasing Coordinator

Developed and executed purchasing strategies of medical supplies and durable medical equipment (DME) for 4 orthopedic locations. Responsible for $1.5M in savings in first year.

Formulated product requirements. Performed cost analysis and benchmarking. Forecasted price and market trends to identify changes of balance in buyer-supplier influence.

Nurtured and strengthened vendor relationships. Researched vendor landscape and negotiated contracts for continuous improvement in quality and cost/value. Managed multiple vendors to support and maintain high volumes and shifting priorities. Resolved quantity, quality, and pricing differences.

Collected operations data, analyzed, and created reports to clearly understand historical activity and to identify trends. Utilized analysis to project purchasing and inventory levels, reducing excesses and generating cost savings and operating efficiency. Used data and analysis to improve pricing. Monitored and updated demand forecasts.

Worked with Athena ERP software.

SWEET NATALIE’S GLUTEN FREE BAKERY Geneva, IL 2012 to 2020 Operations Manager

Created, organized, and opened an award-winning and regionally acclaimed bakery featuring prepared/baked gluten free, vegan, Ketogenic, and Paleo desserts in a dedicated gluten free facility. Led yearly sales growth ranging from 50% to 237% over 8 years of operations.

Envisioned and led marketing and media campaigns and initiatives. Managed social media channel strategies and activity for brand creation and expansion, new customer acquisition, and promotions. Employed Facebook, Twitter, Instagram, Pinterest, Google, Google My Business, Google Analytics, Trip Advisor, and Yelp. Created and led email marketing via Mail Chimp. Managed SEO for the brand. Generated over 5,500 Facebook followers and over 1,500 Instagram followers. Wrote website and print marketing content.

Social Media campaign success and obsessive customer service resulted in awards and press recognition including: o Best Bakery in Kane County (Kane County Chronicle) 2016, 2017, 2018, 2019 o Top Picks Best Bakery Reader’s Choice (Daily Herald) 2019 o One of the Top 9 Best Vegan & Gluten Free Bakeries (One Green Planet) 2017 o The Chicago Tribune, WMMB 780AM, Telemundo, Daily Herald, Kane County Bar Briefs, and The Kane County Chronicle.

Developed and implemented innovative pop-up/facilities-sharing business model to significantly augment revenue and maximize resource utilization.

Managed daily bakery operations and staff of 20. Provided equipment and food-service training for customer-facing and kitchen roles. Established, monitored, and sustained operational best practices.

Maintained highest compliance with regulatory and industry health and safety standards. MIOMED ORTHOPAEDICS DREYER MEDICAL CLINIC ATI & NEURO-SPINE PHYSICAL THERAPY BARROW NEUROLOGICAL INSTITUTE ST. JOSEPH’S HOSPITAL & CENTER FOR SPORTS MEDICINE Chicago, IL & Phoenix, AZ 2003 to 2011 Certified Athletic Trainer

Education

Bachelor of Science (BS) Sports Medicine Illinois State University, Normal, IL Masters level studies Marketing and Healthcare Management Keller Graduate School of Business, Oakbrook, IL Emergency Medical Technician (EMT) Mesa Community College, Mesa, AZ Technical Proficiencies

MS Office Canva Adobe Google Ads Facebook Business Manager WordPress Wix Tableau SAP ERP

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