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Matthew Groszko

ad3gmw@r.postjobfree.com • 231-***-****

LinkedIn • Traverse City, MI

Sales Management & Business Development Executive

Experienced and results-driven sales management expert with extensive experience in driving revenue growth and expanding market share through strategic digital advertising initiatives. Proven history of maintaining exemplary sales records in competitive markets within realm of sales management and digital advertising. Proficient in establishing and nurturing key relationships across diverse segments of digital advertising industry. Possesses extensive sales skills and deep understanding of media industry, specifically in digital advertising domain. Highly skilled at identifying lucrative business opportunities within digital advertising landscape, developing robust strategies, and strengthening client relationships to drive revenue growth. Expertise lies in cultivating strong account and distributor network as well as training and supervising teams to deliver exceptional performance and achieve outstanding results. Top-performing executive in sales management and digital advertising, surpassing organizational objectives through solid leadership, marketing prowess, and business development acumen. Efficiently deploys comprehensive corporate marketing and advertising strategies to engage key stakeholders in a productive manner. Excel at building enduring connections with important decision-makers at all levels, securing valuable partnerships for sustainable business growth. Areas of Expertise

• Sales Strategy & Planning

• Business Development

• Staff Training & Leadership

• Key Account Management

• Relationship Building & Networking

• Lead Generation & Conversion

• Market Research & Analysis

• Sales Presentations & Negotiation

• Digital Marketing & Media

• Cross-functional Collaboration

• Project Management

• Operational Excellence

Career Experience

910 Media Group, Traverse City, MI 2021 – Present

Digital Sales Director

Oversee daily company operations aimed at boosting sales, enhancing environment, and driving business growth. Outline and execute revenue-supportive strategies, while considering alignment with annual, quarterly, and monthly financial plans. Offer support to Director of Sales and Local Sales Director for enhancing effectiveness of business operations. Maintain efficient delivery of pertinent content, while encouraging strong relations between distinct communities for organizational expansion. Key Accomplishments:

• Collaborated effectively across diversified departments including Lake Effect Digital, MyNorth Media, and AdCellerant Leadership for optimized interdepartmental operations.

• Created and implemented robust multi-media advertising strategies to determine and fulfill requirements of regional, local, and international potential customers.

• Utilized creative, inclusive, and passionate activities strategically for directing significant community initiatives.

• Played vital role in surpassing annual local and regional digital sales budget by impressive 105.7%. Thryv, Traverse City, MI 2016 – 2021

Senior Business Advisor (Digital/Mobile Advertising/Software Sales) Directed day-to-day company functions, while planning and implementing innovative strategies to optimize operational and financial performance, aligning with goals and objectives of organization. Collected accurate information to create and maintain budgets, while providing expert advice and recommendations to enhance financial planning and resource allocation. Conducted thorough risk assessments for identifying potential risks and developing effective mitigation strategies to minimize business disruptions. Identified areas for process optimization and suggested changes to enhance efficiency, productivity, and cost. Page 2 2

Key Accomplishments:

• Evaluated existing sales, marketing, and branding strategies for uncovering and securing new opportunities as well as implemented innovative approaches to increase customer acquisition, retention, and brand recognition.

• Prepared comprehensive reports on project status, productivity, and performance to deliver key insights to teams.

• Established and maintained effective internal and external communication channels to collaborate with cross- functional teams and key clients to ensure alignment and foster strong relationships.

• Achieved record-breaking digital sales and recognized as top-performing representative for surpassing monthly targets, while generating new business, and driving annual client spending growth of up to $3M. Lin Digital/Federated Media, Greater Detroit, MI 2015 – 2016 Senior National Account Executive

Orchestrated comprehensive client-specific digital marketing strategies across varied media, driving exponential growth in brand visibility. Cultivated creative synergies for meeting shared objectives of clients, advertising partners, and other stakeholders in 'multi-screen' consumer-oriented environment. Piloted innovative content creation, effective distribution, and thoughtfully designed amplification plans within diversified media landscape. Leveraged varying content forms and crafted distinctive narratives for each client brand, offering visibility levels aligned with strategic goals. Sustained esteemed industry reputation for delivering high-impact results for emerging and incumbent leaders within sector. Key Accomplishments:

• Developed several high-visibility campaigns by creating, distributing, and amplifying content across diversified media, resulting in increased within targeted audience.

• Built and sustained strong relationships with potential clients, while ensuring satisfaction, and identifying opportunities for growth and upselling.

• Coordinated with internal teams, including sales, marketing, and creative departments to deliver exceptional client service and achieve business objectives.

• Operated advertising agency and national and regional CPG client book worth $10M with success. Additional Experience

Senior National/Regional Digital Account Executive, Adtaxi, Greater Detroit, MI Senior Digital Consultant, MLive Media Group, Greater Detroit, MI Senior Broadcast/Digital Account Executive, Fox Broadcasting Company, Southfield, MI Senior Print/Digital Account Executive, Hour Media, Royal Oak, MI Education & Professional Development

Bachelor of Arts in Psychology Degree Type in Major and Minor Oakland University, Rochester, MI

Completed Courses (School of Music/Music Therapy)

Michigan State University, East Lansing, MI

Authorized Reseller

Google AdWords, Google Ad Manager

Certifications

AdMall Champion, SalesFuel Automotive Marketing Specialist, SalesFuel Digital Marketing Specialist, SalesFuel