Renee Crocker

Livermore, CA

707-***-**** Cellular

ad3gec@r.postjobfree.com

Experience

**/**-**/** ***- Medical Device Mounting (B2B) Petaluma, CA

Marketing Manager

Manage omni-channel strategy and execution; Setting strategic targets and reporting metrics to measure ROI.

GTM: Product release and lifecycle marketing strategies and execution.

B2B/B2C sales strategy and collateral support; creation and distribution of marketing and POS materials.

Email campaign content creation, list segmentation, deployment, and post-deployment analysis.

CRM database management; email-related list segmenting and list creation.

Copywriting; customer-facing collateral, product descriptions, email campaigns, social media, blogs, web content.

Google and Bing SEO/PPC campaign management and strategies. Google Analytics management and reporting to measure ROI.

Website content management and admin.

Social media content creation and Ad management.

Public Relations management.

Management of contractor and intern teams.

03/10-11/13 CATCO, Inc. (B2C) Napa, CA

Marketing Manager

Google and Bing SEO/PPC campaign management and strategies

Email campaign content creation, list segmentation, deployment, and post-deployment analysis.

Creation and implementation of annual marketing plan and budget(s).

Planning multiple brand marketing strategies simultaneously.

Creation and distribution of marketing and POS materials.

Direct-to consumer marketing strategies, material creation and analysis.

Website redesign, content management and admin (html).

Copywriting; product descriptions, email blast campaigns, POS.

Social media campaigns and PR management.

Regional and National media buying; print, TV, radio and digital.

Tradeshow project manager.

Management of contractor and marketing assistant teams.

Increased sales through marketing 25-55% each quarter.

06/09-03/10 Subway, Northbay District Office (B2C) San Rafael, CA

Marketing/Operations Manager

Copywriting: email campaigns, direct mailers, etc.

Store marketing Plan(s) and POS creation and implementation.

Trained franchisees to creatively strategize marketing in their areas based on budget, area layout, and target purchaser demographics.

B2C marketing strategies, material creation and analysis.

3/08-8/08 Viansa Winery and Italian Marketplace (B2B/B2C) Sonoma, CA

Marketing Coordinator

Copywriting: email campaigns, PR, website, tasting notes, wine labels.

Creation and implementation of marketing, PR and POS materials.

Managed Graphic Artist.

Donation and sponsorship selection and processing.

Developed annual marketing budget.

8/07-3/08 Trefethen Family Vineyards (B2B/B2C) Napa, CA

Wine Club Admin

Assisted with email campaign copywriting, press releases and Ad development.

Managed wine club customer database for direct mail and email campaigns.

Field incoming consumer inquiries, customer service and sales calls.

Special events planning and support.

Wine Club processing, troubleshooting, and shipping.

Tasting notes and POS editing.

Donation and sponsorship selection and processing.

General database entry and admin.

02/05-6/07 Port of Subs, Inc. (B2B/B2C) Reno, NV

Field Marketing Manager

3-10% sales increase on an average monthly basis.

Created/implemented marketing plans for 47 locations.

Maintained and planned a $450,000+ annual advertising budget.

Print, radio, TV, cable, billboard, direct mail and other media buying.

Tradeshow event planning and management.

Edited and maintained website.

Education

University of Phoenix, Business Management

Specials Skills

Advanced MS Office Suite skills: Outlook, Teams, Word, Power Point, SharePoint, Excel. Basecamp and Asana. Google Docs.

Google and Bing PPC (Adwords).

Website creation management (WordPress, Wix), CRM, Basic html.

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