SHAWN M. RENSHAW ad3g77@r.postjobfree.com

**** ** *** ****** 407-***-****

Pompano Beach, Florida 33060

OBJECTIVE: To apply over twenty years of Promotions, Public Relations, Marketing, and Advertising experience in achieving the company’s and the client’s goals of growth and profitability. EXPERIENCE: Eleven Years as Media Director

Three Years as Director of Marketing

Eight Years as Media Supervisor / Account Executive Two Years as Television Media Producer

Five Years OTT Certified

Two Years Google Analytics Certified

One year Trade Desk Academy Certified Data-Driven Planning GENERAL JOB SKILLS: Trustworthiness, self-starter, adaptability, growth mindset, problem-solving skills, time management, virtual communication skills, succinct writing, impact, collaboration, deadline- driven, ability to thrive in chaotic environments, analysis and insight, accountability, and commitment. EMPLOYMENT HISTORY:

2/2009-Present

Company: ® Zimmerman Advertising (Full-Service Advertising Agency) Ft. Lauderdale, Florida

Job Title: Associate Media Director

Responsibilities:

• Work with Planning and Analytics teams to research, develop, execute, manage, and optimize omnichannel media campaigns including linear TV, OTT, Paid Social, terrestrial radio, digital radio, and on-line video.

• Work with Buying, Planning, Analytics departments to conduct, develop and present holistic media campaigns and deliverables to clients.

• Develop, Manage, and execute all media buying aspects for multiple clients to ensure planned goals and budget delivery were met.

• Lead the day-to-day strategy and execution of all aspects of client’s media campaigns to ensure YoY growth for client’s/agency business.

• Manage and supervised a team of 9 buyers and assistants, as well as partner media agencies buying.

• Spearheaded new media via OTT for all clients.

Client Base: ® Papa John’s, Planet Fitness, Tropical Smoothie Cafe, La-Z-Boy, AutoNation, Jackson Hewitt Tax Service, Tire Kingdom, Hubler Automotive Group, White Castle, Ourisman Automotive Group, Pep Boys, Ashley Furniture – Volume: over $500 million 5/2001-Present

Company: Genuine Advertising and Consulting Services (Marketing, Advertising and Public Relations Consulting Services)

Ft. Lauderdale, Florida

Job Title: Advertising, Marketing, and Public Relations Consultant Responsibilities:

• Direct all client marketing and media strategy, advertising and promotional contract negotiation, media purchasing, advertising structure, production and trafficking.

• Event planning and Public Relations.

Client Base: ® German Doner Kebab, Tigers For Tomorrow at Untamed Mountain, The Banks Agency, Cytec Media, Palm Beach Zoo, Millennium Partners, Strategic Marketing, Grace Church, Holy Trinity Church - Volume: $200,000

4/2006-12/2008

Company: ® Omni Advertising (Full Service Advertising Agency) Boca Raton, Florida

Job Title: Associate Media Director

Responsibilities:

• Assisted the Director with clients holistic media strategy.

• Oversaw planning, buying, and strategy of all Hi-voltage agency client media.

• Cooperatively managed media planners and media buyers for placement of advertising.

• Planned, negotiated, purchased and analyzed media options with Nielson, Arbitron, and data reports daily to maximize the best GRP’s, IMP’s, CPP’s, CPM’s, reach and frequency in the client’s target market at the lowest rates.

• Researched and developed annual, quarterly and monthly media plans with industry software: Strata, SBMS, Tapscan, TVscan and Qualitap.

• Document and communicate plan results through PowerPoint, Microsoft Word and Excel spread sheet programs.

• Work with Accounting to administrate client monthly invoices and payments with vendors. Client Base: ® ATI Schools, South Florida Honda Dealer Association, Sheehy Auto Group, Hawthorne Auto Group, Precision Auto Group, School of Health Careers. Hobbs Honda, Van Chevy/Cadillac, Olathe Toyota, Vandergriff Acura, Honda of Lake Jackson, Hendrick Honda, Gainesville Ford, Curry Automotive Group, Parker Nissan - Volume: $32 million annually 11/2004-4/2006

Company: ® Potts & Partners (Full Service Advertising Agency) Ft. Lauderdale, Florida

Job Title: Media Director

Responsibilities:

• Director of all client media strategy.

• Oversaw planning, buying, and negotiations of all agency client media.

• Managed media planners, media buyers, and traffic department for placement of advertising.

• Planned, negotiated, purchased and analyzed media options with Nielson, Arbitron, and data reports daily to maximize the best GRP’s, CPP’s, reach and frequency in the client’s target market at the lowest rates.

• Researched and developed annual, quarterly and monthly media plans with industry software: Strata, SBMS, Tapscan, TVscan and Qualitap.

• Documented and communicated plan results through Microsoft Word and Excel spread sheet programs.

• Work with Accounting to administrate client monthly invoices and payments with vendors. Client Base: ® Sam Galloway Ford (#3 Ford dealer in U.S.), Gulf Coast Dodge, Brickell Motors, Bermont Motor Group, Great Lakes Automotive Group, Colonial Suzuki, Coconut Point Ford, Bob Boast Dodge, Southern Trust Automotive, All Pro Chevrolet, Buzz Leonard Auto - Volume: $10 million annually

10/2001-11/2004

Company: ® My Media Works (In-house Advertising and event planning)

Orlando, Florida

Job Title: Media Manager

Responsibilities:

• Managed all contract negotiation of media purchasing.

• Integral part in the development, foundation, and structure of agency and agency created media software.

• Administrated advertising structure and implementation.

• Planned, negotiated, purchased and analyzed media options with Nielson, Arbitron, and office data reports daily to maximize the best GRP’s, CPP’s, CPC’s, ROI’s reach and frequency in the client’s target market at the lowest rates.

• Oversaw traffic and media orders for placement.

Client Base: ® Wize Trade, Robert Allen Creating Wealth; Real Estate Program, American Cash Flow Institute, Optionetics, FOREX-Foreign Currency Exchange - Volume: $40 million annually

10/1999-8/2001

Company: A E Lynch Advertising Inc. ® A.E.Lynch Advertising / Cactus Advertising Associates (Full service Advertising Agency)

Port St. Lucie, Florida / Washington, DC

Job Title: Account Executive/Media Buyer

Responsibilities:

• Developed and expanded client base and volume.

• Administrated agency advertising negotiations, purchasing and implementation.

• Analyzed media options and placement in print, direct mail, outdoor, radio and television.

• Managed key agency accounts, coordinated all client creative activity.

• Contributed to award winning creative projects.

• Work with Accounting to administrate client monthly invoices and payments with vendors Client Base: ® Palm Beach Zoo, Big Lake National Bank, Darden Restaurants, Gulf Stream Business Bank, Radiology Associates, Ken Puttick Buick/Cadillac, Innovative Technologies, Inc., Martin Memorial Health Systems, St. Lucie School District, City of Ft. Pierce Power, The St. Lucie Mets, The Vero Beach Dodgers - Volume: $4 million annually 12/1995-10/1999

Company: ® Teaching Learning Network

West Palm Beach, Florida

Job Title: Marketing Director/Associate Producer

Responsibilities:

• Develop and expanded client base and volume through key corporate initiatives.

• National television production and distribution, video production, distribution and sales, web site development, book production and publication.

• Hired and trained a sales force for national sales of television productions.

• Managed and contributed to the Advertising Department for production of all collateral materials for sales and marketing initiatives.

• Negotiated contracts for episodes, segments and featured products for productions.

• Researched information on production locations, activities and events, equipment and other possible activities and tie-in’s to drive creative production for national television programs. Client Base: ® Chevy Trucks, Pacific Trail Clothing Co., Michelin Tires, Cruise America RV’s, Canadian Tourism Commission, 46 or the 50 U.S. State Tourism Offices and various local county and city Chambers of Commerce, Air Canada, Via Rail - Volume: $48 million annually

EDUCATION:

® Pennsylvania State University-State College, PA

Bachelor of Arts in the College of Communications-1995 Major: Media Studies

ADDITIONAL ACTIVITES:

Tigers For Tomorrow; Exotic Animal Preserve, Inc.-Attalla, AL

® www.tigersfortomorrow.org

Board of Directors-Advertising and Public Relations 2001-2014, 2023-Present

-Responsible for and in charge of all regional media, marketing, advertising, and public relations.

-Served on the “Going Green” Advisory Board.

-Review, consult and implement on general preserve operations, budgeting, business and project planning, development, growth and expansion, as well as occasional minor care and encounters with animals.

*Disclaimer – The use of the logos displayed within this resume indicate solely the contractual relationship held during the time of employment indicated with each company/corporation/organization listed above.

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