Rudy A. Berti

Las Vegas, NV

phone: 702-***-**** email: ad3g3w@r.postjobfree.com

Business development, sales management, customer relationship management, investor relations.

Demonstrated business acumen, sales orientation, networking and communication abilities, create strategic plans & support team initiatives, developing sales channels and revenue goals with execution strategies.

Complex contract sales negotiations and oversight at times requiring census building, business point negotiations, and excellent team leadership in planning, sales and execution. Coaching, training, mentoring, teaching, leadership.

June- 2022 to present Greater Nevada Credit Union/Dealer Relationship Coordinator

Grown lenders indirect automotive financing business in Southern Nevada where they have no presence from an average approximately 1.2 million a month to over 10 million dollars a month at peak, in a little over a year. CRM, service deliverables and being proactive to Dealer needs are all reasons for increased business. Approximately 20 key dealers representing all major brands.

Acquiring market share from rival lenders and growing market with new customer acquisition for CU base.

2018-2022 Indian Head Brands, Inc. EVP of Development

Tribal development business assisted in all aspects of due diligence and analysis on a variety

of projects in support of tribal investments into job creation enterprises.

Federally recognized tribes such as the United Keetoowah Nation of Oklahoma. F&B, housing development & finance, land entitlement and development projects. Local state and federal funding guarantees, entitlements, tax abatement programs, alcohol beverage manufacturing and distribution, carbon capture projects and credits and municipal and state financing entitlements.

2011-2017 Next Gaming/Director of Business Development

Retained to achieve approval for a server based gambling system by Nevada regulators, a project that was 2 years in the making and in excess of $3 million previous capital investment.

Sold, placed and marketing large cap x gaming systems, slot machines.

Helped finalize first known centralized determination outcome (RNG) gaming system built and deployed in Nevada that enabled “on the fly” game play device changes to the appetite of playing consumer. Major paradigm shift from conventional device R&D development pathway. Reduction in time to market created dramatic efficiencies and cost savings.

Started as contractor then migrated to key man W2 employee to satisfy regulators. Was successful in deploying the system online, field tested and approved by Nevada Gaming Control. The system operates today in Nevada. Ground up build of several slot Game themes and designs. Company was early adopter to skill based slot machine devices. Managed sales of slot machine devices nationally primarily in tribal markets in CA, AZ, OR, WA, OK, WI, MI, FL, CT, NY.

2008-2011 Bank of America Vice President/Regional Sales Manager

Integrate RM product suite into consumer banking model as POS

Develop customer rules of engagement, practices, protocols, compliance, opt in-out policies, develop and maintain benefit to customer ratios on loan fees. Also liaison and generate third party originators for contract loan revenue.

Map, hire, train, entire sales organization of this product suite, manage a P&L for my region.

2004-2007 Wells Fargo Bank Vice President/Area Sales Manager

Responsible for developing from scratch a direct to consumer channel to market reverse mortgage loan products.

This involved the development of a bank store referral program, compliance program, bank customer acquisition plan for reverse mortgages for central California. Loan processing, underwriting and funding.

Database email campaigns, teller tent cards, window signage, direct mail, bank store employee product training. Cross sale opportunities such as home, auto and personal loan programs.

1994-2004 Resort Properties of America Vice President-Partner

Involved in all aspects of sales of hotel & casino assets concluding transactions on the buy or sell side with the Sands Corp, Caesars Palace, Circus Circus Enterprises, the Dunes Hotel Casino, the Stratosphere Tower, Grand Casinos, the Boyd Group and Bank of America.

Was appointed by the US Bankruptcy Court to liquidate via a court ordered sale of operating casinos on 2 occasions. Highly regulated complex legal environment, long life cycle sales process, comprehensive auditing and financial reporting, industry standard financial gaming controls, procedures, reporting, auditing, security, comprehensive operating control and emergency procedure protocols.

1990-2001Kennedy Wilson Vice President

This Company was engaged in the auction of portfolio of real estate assets, primarily institutionally owned portfolios and high value marquee properties. KW is a multinational real estate owner and developer.

1987-1988 Drexel Burnham Lambert Research Analyst

Research & analysis of institutional high yield equity, bonds, and mortgage backed securities and notes in support of corporate finance activities.

Qualitative and quantitative service, products and market share analysis and support.

Sales presentations and solicitations to institutional investors.

Accomplishments Responsible for the sale of the Land Mark Hotel & Casino in Las Vegas to LVCC, the land under Palms Hotel & Casino; the Main Street Station Hotel & Casino, Bourbon Street Hotel & Casino, Jokers Wild Casino, Chaparral Hotel & Casino, Howard Johnsons Hotel & Casino, The Polo Towers time share development, amongst many other notable high profile hospitality and gaming assets.

Academic Studies & Professional Designations

Glendale Community College; History, Economics

CA Finance Lender License 2003; National Association Securities Dealers (NASD) license 7 &, 63 (1989), State of Nevada Real Estate Sales licensee NMLS (2020), Approved Disposition Agent US Bankruptcy Court (2006/09), key man employee designation with Nevada gaming licensed device manufacturer & distributor (2017).

Expertise

Best practices methodologies; analytics; process management; product & services development; sales strategy & channel development; B2B & B2C strategies, leadership, sales management.

A proven track record of building and providing team leadership with abilities, talent and competencies sufficient to meet and exceed forecast and budget.

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