MESSINA WILEY

Executive Marketing & Sales Leader with 15+ Years of Experience

Edwardsville, IL 62025 • 512-***-**** • ad3g0r@r.postjobfree.com • https://www.linkedin.com/in/messina-wiley-48b14231 PROFESSIONAL EXPERIENCE

QuartzBio, Part of Precision for Medicine, Senior Vice President, Sales & Marketing 08/2023 - Present

• Improve conversion rates from 28% to 53% by aligning sales and marketing strategies to ensure a cohesive approach in lead targeting, ensuring consistency in messaging, and optimizing the customer journey by creating repeatable procedures and processes across marketing, sales, customer success and product teams for the best customer experience possible.

• Grow the business 40% YoY by identifying new market opportunities, securing new strategic channel partners, refining product positioning, and creating targeted, account-based or persona-based marketing and sales campaigns to capture decision-makers via the channels they interact with most.

• Lead a successful company-wide rebrand and repositioning - including internal education and team readiness, competitive analysis, go-to-market strategy, new AI/ML product launch planning, and product pricing and positioning.

QuartzBio, Part of Precision for Medicine, Vice President, Marketing 08/2022 - 08/2023

• Grew and mentored the function into a lean yet high-performing marketing team to drive brand building, ecosystem, and market communications, digital marketing tactics and analytics, product marketing, sales enablement materials development, events, and other marketing-associated functions.

• Increased sales qualified leads by 65% through development of hyper-targeted multi-channel customer acquisition campaigns including email, social, webinars, industry events, account-based marketing, content syndication, industry ambassadors, user conferences, and more.

• Serve as an outward facing thought-leader in the clinical and drug development space, elevating QuartzBio’s visibility and credibility through actively contributing to industry conversations, advocating for QuartzBio at in-person events, and creating/advocating thought leadership in the market. Beck Flavors, Vice President, Sales & Marketing 05/2020 – 08/2022

• Own positioning, messaging, and pricing strategies as it relates to Beck's benefits and differentiators – creating channel-specific marketing and sales techniques that increase engagement, lift conversion rates, and build wallet share by developing long-term value.

• Help the company continue realize 33%+ YoY revenue growth through the design and implementation of competitive digital and direct lead generation strategies and account-based selling techniques.

• Exceeded sales revenue goals by 125% by building, mentoring and growing a high-performing sales, marketing and customer service team that can pursue and capture new, multi-segment business in support of Beck's overall growth plan and business strategy while continuing to nurture and build a positive customer experience.

Dallas Market Center, Vice President, Marketing 09/2018 - 01/2020

• Lead the execution of all brand marketing initiatives, creative advertising concepts, retail and wholesale marketing, brand events and experiences, content development, VIP community growth, branded content asset development, and more.

• Achieved customer acquisition goals through integrated demand generation campaigns, audience building and engagement, SEO, display, mobile, video, content strategy, social media engagement, online presence, referral programs, and customer buyer journey optimization - resulting in 52% increase in new buyers in 2019.

Nulo Pet Food, Director, Trade Marketing 01/2018 - 09/2018

• Doubled YOY growth by leading the development of national retail marketing strategy to drive traffic and transactions in all brick and mortar (independent and big box) and online retail channels.

• Developed integrated marketing initiatives and programs including affiliate, loyalty, merchandising, sampling, brand communication, product and category navigation, point-of-sale, promotions and events.

• Managed all e-commerce activations and partnerships including, product placement, marketing and pricing programs, content strategy and development, promotional campaigns and other online marketing, brand page design, customer service and analytics across Chewy, Amazon, Wag, PetFlow, and Pet360.

Henry Schein Animal Health, Director, Marketing 01/2014 - 01/2018

• Tactically drove development, alignment and execution of all integrated global SaaS marketing to veterinary customers and pet owners by utilizing creative services, brand strategy, traditional and digital advertising, media planning and buying, sales tools, content marketing, CRM and database management, ROI analysis, and budgeting.

• Exceeded corporate sales and profitability goals through persona-based marketing and sales strategies that include the creation of a clear, differentiated message of value to the market across multiple product lines.

• Captured 500+ leads/month across 8 product lines –resulting in a 46% increase in qualified leads, a 42% conversion rate, and record sales of $112 million in 2016 (20% growth).

• Defined and established a more effective sales approach, methods, activities, benchmarks and expectations that helped to build appropriate and accurate pipeline, close rate, sales cycle, and basis for measuring performance of the sales team.

Argo Products Company, Director, Marketing 01/2012 - 01/2014 Douglas Bio Research, Director, Sales & Marketing 03/2008 - 01/2012 EDUCATION

Bachelor of Science, Mass Communication, Marketing, and Creative Writing Southern Illinois University, Edwardsville

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