Sara

Snoddy

About me

Education

Recent Experience

Copywriter + Content Specialist

731-***-****

ad3fz0@r.postjobfree.com

linkedin.com/in/sara-snoddy

As a writer + content specialist, I marry

creativity with marketing practices;

essentially, I balance science with art. Digital

content creation + search engine

optimization (SEO) strategies are my current

areas of expertise but I am always growing

my knowledge base with certifications.

My background includes: journalism,

creative writing, editing, manuscript fact-

checking, proofreading, blogging, social

media strategy, ad copy, copywriting,

website optimization + more.

Otherwise, I’m an amateur baker, full-time

cat wrangler, true crime aficionado, hopeful

author + faux-librarian.

Full-Time at Union Street Media (4/22–10/23)

Digital Content Strategist

For 50+ clients in real estate, I…

created inbound marketing strategies

partnered with paid media specialists

improved performance by increasing…

organic search traffic up to 95.75% YoY

organic conversion rates up to 71.42% YoY

organic sessions + users up to 85.54% MoM

average session duration up to 65.70% MoM

bounce rate up to 58.34% MoM

used tools like SEMRush, HubSpot, Google Analytics, Google Ads, Google Search Console + more to…

monitor + improve site performance

conduct keyword research for SEO content

run reports on organic search trends

wrote blog posts, landing page content, meta data

tags + descriptions, client-facing documents, etc. customized landing pages + widgets

Copywriter + Manuscript Fact-Checker

I enhanced content in the publicity + promotional

stages of non-fiction book publishing by creating SEO- rich: author bios, book jackets, Amazon/B&N listing copy, social media copy, blogs, press kits + more B.S. Mass Communications (2017) Middle Tennessee State University

Contractor at Book Launchers (11/21–5/22)

More Skills + Knowledge

Confluence

Salesforce

Google Suite

SpyFu

Jasper AI

ChatGBT

Email copy

B2B & B2C content

Mobile site optimization

Social media calendars

Quality assurance

Client management

Screaming Frog

Crazy Egg

Wordpress

Slack + Loom

One-sheets

Brand voice

Certifications

2024 — HubSpot Content Marketing (IP)

2024 — Content-led SEO Semrush (IP)

2023 — Confluence Atlassian

2023 — Google Analytics (GA4)

2022 — HubSpot SEO Certification

2022 — Google Analytics (Universal)

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