Student at California Polytechnic University San Luis Obispo

LAUREL YOCUM

805-***-**** ************@*****.*** www.linkedin.com/in/laurelyocum San Luis Obispo, CA EDUCATION

California Polytechnic State University, San Luis Obispo, CA Graduation: June 2024 Bachelor of Science: Business Administration, Marketing Management GPA: 3.6 Moorpark College, Moorpark, CA

Associate in Science for Transfer: Business Administration Graduation: June 2022 Associate in Science for Transfer Degree: Economics Dean’s List (4 Semesters) GPA: 3.8

WORK EXPERIENCE

Retail Marketing Representative San Luis Obispo, CA

● Fostered strong relationships with customers to understand their needs and preferences October 2023 - Present

● Developed an in-depth understanding of product features, benefits, and specifications

● Communicated marketing strategies and updates effectively to both internal teams and external partners Summer Marketing Intern- Fabtime San Luis Obispo, CA

● Created and maintained website pages, ensuring a seamless and user-friendly online experience May 2023 - Sept. 2023

● Developed and implemented content strategies for weekly LinkedIn posts to engage the target audience

● Developed customer-facing presentations and PDFs to explain software features to 1000+ clients Server - Four Seasons Hotel Westlake Village, CA

● Promptly addressed customer concerns of dissatisfaction to mitigate any escalation inquiries June 2021 - Sep. 2022

● Persuaded customers to purchase a more expensive, upgraded version of the chosen item to boost sales

● Obtained revenues by totaling charges, issuing bills, accepting payments, and delivering bills and payments to guests Cashier/Food Handler – Baskin Robins Newbury, CA

● Suggested new flavors and special offers to management based on customer input Aug. 2017 - March 2020

● Upsold products to customers and make recommendations based on staff and customer experience

● Leveraged product knowledge to make recommendations for indecisive guests MARKETING EXPERIENCE

Marketing Project Researcher - Orfalea College of Business San Luis Obispo, CA

● Conducted Market research, analyzed trends, and identified opportunities Fall 2023

● Presented research findings in weekly meetings with my group members Marketing Project Member - Orfalea College of Business San Luis Obispo, CA

● Developed a strategic marketing plan to rebrand an existing product to market Spring 2023

● Conducted Market research, SWOT, Product Analysis, STP, CSR, and pricing strategies LEADERSHIP EXPERIENCE

American Marketing Association Member Sep. 2022 - Present

● Stayed up-to-date on the latest marketing tools and technologies by attending American Marketing Association events and engaging with fellow members

● Enhanced marketing skills such as market research, data analytics, and branding through the American Marketing Association events and educational resources

Four Seasons Banquet Coordinator Intern Dec. 2019 - Dec. 2020

● Assisted with the coordination and planning of banquets, including menu selection, vendor management, and event logistics

● Worked closely with clients to understand their needs and preferences, and provided exceptional customer service throughout the event planning process

SKILLS AND LANGUAGES

● Technology: Microsoft Office, Google Analytics, Amazon Web Services, Bootstrap Studios, Orange, Qualtrics, Excel

● Languages: Fluent in American Sign Language

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