Kristyn Dunlap

St. Louis, Missouri • ad3fap@r.postjobfree.com • 310-***-**** • linkedin.com/in/kristyndunlap/ ACHIEVING RESULTS THROUGH SHARED VISON, UNWAVERING FOCUS + COLLABORATIVE LEADERSHIP Global C-level executive & team-focused leader offering many years of success enabling companies to achieve sustainable growth using a blend of data, brand marketing expertise, and a talent for fostering collaboration. Influential and engaging communicator with high degree of emotional intelligence, business acumen, and talent for fostering inclusive workplace cultures applied to bolster employee engagement, gain senior stakeholder buy-in, and position global teams for success and driving excellence across the entire customer journey.

• Executive Leadership

• Strategic Business Planning

• Marketing & Communications Go-to

Market (GTM) Planning

• Operations & HR People & Culture

• Client & Partner Management

• Customer Experience (B2B & B2C)

• P&L Management Revenue Growth

Notable Achievements

• Track record of marketing & communication excellence + reputation for people-focused leadership and passion and dedication for realizing big visions.

• Drove business transformation that helped secure $5M+ additional investment at Tappa which involved rebranding organization across all B2B and B2C touch points, creating fresh vision, attracting talent, and implementing new processes.

• Generated consistent 5-year revenue growth for Toshiba by overhauling US brand strategy and implementing new product positioning and brand identity guidelines for all channels.

• Maintained highest department retention rate (88%) at Trailer Park/Deep Focus by fostering conducive culture, centered around continuous improvement, creativity, and teamwork. Professional Experience

Chief Experience Officer Chief Operating Officer • 2021 – 2023 Tappa (Mocha Global) — St. Louis, Missouri (Remote) Held full accountability for global operations which covered business development, customer experience, HR, and culture. Strengthened relationships with blue-chip partners, including Real Madrid and Liverpool FC. Created first unified company mission and values. Nurtured workplace environment that promoted teamwork, innovation, and global collaboration. Architected and executed strategic plan that encompassed product integration and delivery, marketing, and partner success.

• Marketing Leadership: Grew Daily Active Users to 210K+ within the first year, surpassing company goals and creating opportunity to secure incremental investment.

• Roadmap Prioritization: Achieved greater focus for product improvements as a lead stakeholder that prioritized roadmap and increased alignment between Product and Engineering teams using feedback from clients and prospects.

• Business Process Excellence: Guided creation of iterative keyboard GTM strategies along with development of sales team, processes, and collateral which enabled business to enter untapped markets and drive growth.

• Employee Engagement: Enhanced overall operations as well as engagement with global, remote workforce by spearheading all aspects of internal communications which increased transparency, morale and retention.

• Cost Savings: Produced approximately 50% in annual savings by overseeing move to new HQ location which involved executive stakeholder management, vendor relations, and substantial change management.

• Strategic Partnerships: Significantly enhanced quality, efficiency, and satisfaction across all partners by innovating marketing strategy and delivering creative resources, including development of master launch brief and process. Kristyn Dunlap Page 2 of 2

Brand Marketing & Leadership Consultant • 2017 – 2021 Freelance Contractor — Los Angeles, California

Led projects with brands and agencies, including R/GA (PepsiCo & Nike), Grindr, and Left Field Labs (Estée Lauder, TriNet, Experian). Created content strategy, developed global brand roadmaps, and served in interim executive roles.

• Change Management: Drove business transformation for PepsiCo/Quaker at R/GA by architecting new brand strategy, engagement plan, and 5-year organization-wide vision.

• Leadership Training: Coached 3x VPs at Koala (Sydney, AUS) in line with their personal and CMO-directed development goals, resulting in increased performance and retention.

• Data-Driven Decision Making: Bolstered mobile dating app’s (Grindr) strategy for global brand campaign by mining data and coordinating third-party research which provided leadership team with actionable intelligence. Senior Vice President, Account Management • 2016 – 2017 MullenLowe U.S. — Los Angeles, California

Served as member of Los Angeles-based leadership team that oversaw office workflows, growth initiatives, and team culture. Directed marquee accounts, including Apple, Patrón Spirits Co., and CA Avocado Commission. Led integrated team, brand strategy, consumer research, and above-the-line efforts for Patrón.

• Employer Marketing: Made key contributions towards attracting best engineering and retail candidates on global scale while collaborating with Apple’s recruitment team to devise communications strategy and content.

• Business Development: Won the Apple business within first 2-months of hire plus drove agency profitability on Patrón and CA Avocado businesses by renegotiating contracts while continuing to produce exceptional work. Head of Account Management • 2007 – 2015

Trailer Park/Deep Focus (Goodness Mfg.) — Los Angeles, California Drove agency vision, business development, and continuous improvement as member of Senior Leadership Team. Oversaw relationships and marketing initiatives with all brands, including Toshiba, Neutrogena, Carvana, Westfield, Vail Resorts, Bolthouse Farms, GT Bicycles and Google. Supervised and coached Account Management team. Developed lasting relationships with clients’ media, PR, experiential, and search agencies. Managed P&L for Goodness Mfg. with CFO.

• Organizational Culture: Steered culture within agency which improved transparency while also ensuring alignment with overall strategic plan by managing employee engagement events, designing office, and coordinating internal communication.

• Change Management: Maintained 100% of clients during Trailer Park’s merger with Deep Focus while also facilitating smooth integration by revising processes, redefining roles, liaising with departments, and serving as trusted business partner to CEO.

• Client Relations: Strengthened relationship with Toshiba by serving as trusted advisor while repositioning brand in US, leading selection of media agency, and enabling company to move into new categories and build impactful go-to-market plans.

- Achieved 100% of marketing goals and KPIs for five consecutive years despite decreasing budgets.

• Brand Transformation: Established Bolthouse Farms as CPG brand by crafting fresh, differentiated brand identity, website, and integrated campaign which played critical role in Campbell Soup Co’s acquisition of company for $1.55B.

• Market Growth: Enabled GT Bicycles to expand distribution to 50 new dealers within US by executing brand’s first global and fully integrated marketing initiative which involved product creation, fan engagement, PR, and paid media. Additional Experience

Management Supervisor • 2003 – 2007

Crispin Porter Bogusky — Boulder, Colorado Miami, Florida Education & Qualifications

Bachelor of Journalism, Advertising • University of Missouri - Columbia Society for Human Resource Management – Certified Professional (SHRM-CP)

Contact this candidate