Vitalina Nesvetailov

**** ******** **** **, **** 21

Atlanta, GA 30318

678-***-****

ad3f76@r.postjobfree.com

Experience

Luckie & Company – Atlanta, Georgia July 2022 – Present

Lead Analyst

Client: Regions Bank

Drive client growth through data processing, data analysis, making recommendation, proposing strategy, and implementing tactics

Deliver recommendations for creative optimization to meet KPIs

Responsible for business analytics work through all phases, including data quality, data analysis, data visualization, and presentation of results and deliverables

Present findings and recommendations to improve performance and opportunities for improvement

Leverage data from paid media platforms, internal and external systems to understand performance of client’s funnel

Build Tableau reports to track campaign performance in real-time, proving insights to both internal and external stakeholders

Alchemy3 – Atlanta, Georgia April 2018 – June 2022

Account Director

Manage all clients’ deliverables (creative assets, contracts, and creative briefs)

Responsible for end-to-end campaign set up by working with external and internal teams

Develop client ready analysis for senior review to effectively communicate critical insights and conclusions to drive actionable recommendations

Provide day-to-day client account support and strategic recommendations

Engage in internal strategy discussions to increase company’s revenue

Design and maintain interactive Tableau dashboards to track campaign performance

Implement and test web event tags to track digital campaigns

Conduct analysis with advanced analytics tools (SQL, Google Analytics, Tableau) to influence marketing initiatives, short and long-term client strategies

Ogilvy & Mather – Atlanta, Georgia & Paris, France March 2016- April 2018

Sr. Analyst

Ogilvy, Atlanta

Client: Coca-Cola Freestyle

Presented monthly data-driven insights to influence strategic recommendations for website optimization and improvement

Developed holistic campaign analysis for all clients’ properties (social, app, and web)

Collaborated with internal and external agency teams in data collection and analysis

Developed new business opportunities and RFPs with account management team

Ogilvy, Paris

Client: Nestle

Project: Comprehensive analysis and a global dashboard for Nestle Bebe business unit for 42 international markets

Identified global KPIs to compare performance for each market in the Nestle Bebe product category

Designed regional and global interactive Tableau dashboards to showcase each market’s performance

Identified gaps and provided insights and recommendations to the global marketing team

Acted as a liaison between global IT and data departments to collect data for all markets for proper analysis (e.g., Google Analytics account that incorporated data from all markets)

Delivered the overall global strategy and objectives with cross-functional teams

IGT (GA Lottery) – Atlanta, Georgia June 2014 –March 2016

Interactive Sr. Marketing Analyst

Provided integrated marketing analytical insights about Lottery players

Analyzed online traffic data to map customer journey and determine segmentation strategies

Performed advanced analysis to identify KPIs and customer behavior drivers

Guided Mobile and Site business requirements for data collection

Developed in-depth game analysis to support senior leadership in decision making process

TechCXO– Atlanta, Georgia Sep 2013 –June 2014

Digital Marketing Consultant

Developed online strategy for clients to maximize web presence and traffic

Identified new opportunities to engage existing and new customers in online activities

Executed online strategies to improve client engagement through social media and email marketing

Coordinated content platforms including website, blog, and landing pages

Tracked and reviewed analytics to evaluate conversions and engagement

Moxie Interactive – Atlanta, Georgia Aug 2012 – Sep 2013

Associate Client Partner

Delivered client web and social performance reports with Omniture SiteCatalyst and Google Analytics.

Interpreted the data to develop recommendations for impact awareness and engagement metrics

Led day-to-day operations with a cross-functional team, including creative design, copywriting, social, program management, technology, UX, and analytics

Developed marketing strategies by analyzing business objectives and drawing on expertise in traditional, digital, and social communications

Managed relationships with 5+ client contacts and served as an account lead for social and digital campaigns and new site developments

Delivered financial reports for client digital campaigns

Supported VP of Client Services in strategic oversight and execution for Rich Media and Standard Banner campaigns, email acquisition, eCRM strategy, and Facebook fan generation

Astral Brands – Atlanta, Georgia Oct 2009 – Aug 2012

E-Commerce Marketing Manager (Oct 2010-Aug 2012)

Marketing Communication Specialist (Oct 2009-Oct 2010)

Collaborated with design team, brand managers and outside vendors to put together compelling on-online and print brand specific or co-op marketing campaigns to ensure continued profitability, increase in click-through rate and targeted product offerings for a segmented customer group

Identified niche opportunities and established partnerships for marketing, software development, graphic design and PR to increase site traffic

Led the effort in analyzing financial performance of product SKUs and compiling data for both brands using Google Analytics, OrderMotion and Exact Target executing on on-line and e-mail marketing campaigns and promotions; actively supported e-tailor sites by understanding their needs and working closely with design teams to provide updated creative material, banners and product images to insure brand credibility

Assisted in new product development and positioning for on-line, e-mail, retail and TV platforms

Implemented creative solutions for new product promotions including utilization of social media mediums, search engine optimization, paid search, affiliate relations, SEO,CRM, web-site layout and design

Was responsible for identifying and building credible social community and bloggers who potentially may become brand ambassadors to increase brands awareness and credibility

Managed a team of 6 designers; planned, coordinated and facilitated market project tracking and reporting activities to VP of Marketing for a health and beauty industry product company

Acted as liaison with a French Canadian Agency for video projects, catalog translations, and marketing materials, including negotiation, budgeting, and work quality

Ignition, Inc. – Atlanta, Georgia Feb 2009 – Jul 2009

Marketing Consultant, The Coca-Cola Company

Co-developed cause marketing strategy around Clean Water Preservation in Africa for client’s sustainable development agenda to be implemented into a global program focused on 2010 FIFA World Cup

Managed and coordinated Workshop logistics for the international high level executives, South African authorities and FIFA Georgia delegates to achieve a comprehensive and mutual action plan on sustainable development, corporate sponsorship and Worldwide Social Responsibility around clean water awareness across Africa

Directed the involvement and direction of design, concept and messaging for the client’s on-line collateral intended to educate, motivate, excite and bring awareness to marketing managers globally around client’ s sustainability initiatives, implementation and corporate responsibility

DOW Networks, Inc. – Atlanta, Georgia Jul 2008 – Jan 2009

Marketing & Sales Consultant

Developed a market entry strategy for a $20m Telecom company to enter Eastern European tourism industry to become a leading supplier of toll-free numbers and VOIP services as part of their global expansion strategy

Designed and implemented online campaigns to optimize search engine criteria for communication services queries with the goal to produce business leads for sales follow-ups and purchases off the e-commerce website using Google Analytics

YVES ROCHER - Paris, France Oct 2006 – Mar 2008

Marketing Assistant

Designed the training manual for a direct selling brand targeted to all prospective consultants, existing consultants and managers that covered brand overview, its competitive advantage, selling step by step tips and practices

Conducted ethnographic research of the Russian market in order to identify cosmetic buying preferences for women across all demographic segments with the goal of selecting and introducing key revenue products

Launched cross-marketing promotions such as joined monthly edition catalogs and bounce back cards for two distinct company’s brands – Stanhome home goods and Kiotis cosmetics; cut marketing advertisement expenses by 50%

Developed complex media solutions (print, online, webinar) for new consultants to be used as a marketing and education tool to represent the brand, product differentiation and the company’s competitive advantage over other direct selling businesses in Russia

Skills

SAP, SQL, Advanced Excel, Tableau, BI, Access and Power Point, Google Analytics, Omniture, SilverPop (CRM), Marketo

Education

Master of International Business (exchange program with Georgia State University)

Paris Dauphine University - Paris, France 2007

B.B.A. in Finance, Georgia State University - Atlanta, Georgia 2006

Languages: French, Russian fluent; Spanish basic

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