EXECUTIVE SUMMARY

GO TO MARKET STRATEGY CLIENT & AGENCY OPERATIONS BRAND POSITIONING

Vice President, Group Director: Visa US & CA, Helen of Troy (OXO & Hydroflask), Intuit Decoded Advertising New York, NY 2022–2023

Increased agency performance assessment by 25% in less than 7 months, resulting in re-established trust and higher agency profitability.

• Partnered with Visa US, Canada, and Global teams to innovate the social and digital business

• Created centers of excellence and operational guidelines to improve agency processes and build employee loyalty

• Increased media budgets and staff plans in the US, as well as won Canada within 3 months of hire

• Oversaw the planning, development, and execution of all social and digital campaigns by line of business

• Partnered with key department stakeholders to ensure consistent brand messaging across all channels

• Developed sales and marketing campaign materials for key B2B prospects, showcasing the Visa partnership value

• Authored a monthly pipeline of thought leadership pieces to inform audience & and platform strategies

• Negotiated and launched the global partnership with TikTok, resulting in a +5pt lift in card user intent for the first campaign

• Increased share of voice by prioritizing creators across all LOBs to exceed client business goals

• Oversaw and led 22+ employees, including Directors, Planners, Social and Digital Leads, Analysts, Creative and Brand Strategists Vice President, General Motors

Omnicom North America 2019–2021

Returned to Omnicom to lead all retail media for the Northeast region, specifically digital and broadcast planning and buying. Responsible for supporting brand and local Chevrolet LMA media objectives by implementing strategies to accomplish them. Served as a liaison between General Motors, Chevy LMAs, and Agency 720 by communicating alignment with national brand programs and initiatives.

• Conducted quarterly cross-market analysis to gain insight into markets lacking growth expansion and presented media shifts/amplifications to support

• Surpassed regional revenue targets YoY, by selling in added value programming for new digital and social initiatives

• Lived in the trenches with client/agency leadership teams pre and post-pandemic to re-create media plans, shifting to a 100% digital-social strategy to offset losses due to remote dealership engagement

• Managed all financial responsibilities including monitoring budget and cash flow, and performed budgetary controls

• Responsible for all employee reporting, position/dept training, performance evaluations, employee relations issues, and hiring

• Oversaw and led 28+ Media Account Directors, Managers, and strategists Chief Marketing Officer (CMO)

GMedia North America 2017–2019

President and COO of a niche brand consultancy, winning the entire MetLife Property & Casualty client business in North America. Expanded the client portfolio to include the world’s largest global blockchain companies, as well as created proprietary software to support client growth.

• Drove business development by conducting comprehensive market review, defining competitive positioning and customer segmentation, and developing communications and pricing strategy.

• Oversaw operations, analyzed acquisitions and organizational shifts to drive profitability and acquire differentiated offerings

• Oversaw and led 7 direct employees, as well as a white-label event activation agency Megan Decker

ad3f4s@r.postjobfree.com 646-***-**** Stamford, CT www.linkedin.com/in/megandecker Integrated Marketing Leader with 20+ years’ experience creating differentiated Go-to-Market strategies alongside C-Suite teams on both the client and agency side. Track record in building emerging and established Fortune 100 brands to drive growth, loyalty and ROI. Leadership style recognized for solving complex organizational challenges to overcome business obstacles. Natural brand disrupter…focused on change for good. Epsilon Westport, CT 2016–2017

Account Director, Frontier Communications

Led and managed Frontier Communications, the largest client at Catapult Marketing (Epsilon).

• Collaborated with the FTR CMO and marketing leadership team to establish a long-term brand vision and strategy, including acquisition strategy, R&I, B2B Customer Journey Mapping, and commercial development

• Raised consideration and preference by 20+ % points Omnicom New York, NY 2014–2016

Director, Global Marketing & Business Development

Evaluated new business opportunities over 250M; analyzing potential profitability and resource impact on the portfolio. Upon analysis completion, would provide a strategic recommendation forward to the global chairman and/or NA CEO.

• Curator for all C-suite events, including Toast to Cannes, CES, Leadership team building and conferences

• Orchestrated “Own the Future" Roadshows across the US, driving alignment across all OMG agency divisions

• Monitored client performance and global footprint, ensuring staff and budget were allocated appropriately and owning global new business P&L

• Responsible for managing/updating new business pipeline across OMG, OMD, and PHD

• Led the global awards team for all written entries to award shows such as Cannes

• Part of the P&G Lead Pitch team, resulting in the agency spin-off; Hearts & Science

• Mentored and managed 12 direct reports ranging from supervisor to coordinator Ogilvy & Mather New York, NY 2012–2014

Management Supervisor, Paraxel

Publicis Groupe New York, NY 2011-2012

Account Supervisor, Hilton Worldwide, AXA Financial, PetSmart, T-Mobile IPG New York, NY 2010–2011

Marketing Manager, American Express Centurion

Starwood Hotels Worldwide White Plains, NY 2007–2010 Marketing Partnerships, Entertainment & Technology Marsh & McLennan Companies New York, NY 2002–2007 Mercer Oliver Wyman - Global Marketing Manager

Marsh & McLennan – North America Marketing Coordinator EXPERTISE SUMMARY

Go-To-Market Strategy l Insights & Analytics Business Development l Media Planning l Communications l Brand Management Competitive Positioning l Customer Segmentation l Programmatic Digital Advertising l Channel Partnership

Sustainability l P&L D&I

CLOUD COMPUTING: Workfront, Salesforce, Smartsheet, Office 365, Smartsheets MEDIA TOOLS: Google Analytics, Sprinklr, Mediaocean, Bionic, HubSpot, Prisma VERTICAL EXPERIENCE

Financial Services, CPG, Luxury, Healthcare, Hospitality, Auto, Communications, M&A, Insurance – Risk Management EDUCATION

HOFSTRA UNIVERSITY, Hempstead, NY, US

Bachelor of Arts, Communications (Mass Media)

Magna Cum Laude

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