610-***-**** ad3f3f@r.postjobfree.com

EXPERIENCE

Retention Marketing Specialist, Email- QV C

Feb 2023-Presen t

• Responsible for the execution of email campaigns and mobile messages to help drive engagement, new customer acquisition, and revenue across all marketing platform s

• Acting project manager for email testing where the main focus is to manipulate current and new campaigns to increase overall engagement, conversion, and revenue while ensuring the design and layouts of emails are optimized, user and mobile-friendl y

• Conduct weekly tests utilizing web technologies, copywriting, and analytics to create engaging digital campaigns, grow email lists, and drive sales through effective communication with customer s

• Utilize historical and comparable data through Google Analytics and Tableau to better understand what is appealing to the customer, will help generate new names and will drive higher click thru rates and dollar-per-email

• Executed 149 tests within the role in 2023 which attributed to an incremental revenue grow of $20.5M and 10.6M in traffic E-Commerce Associate, Culinary- QV C

2022- Feb 202 3

• Supported the Culinary merchandising team by working with external and internal partners to build out digital strategies for brands and products that provided the customer with compelling, easily shoppable content to ensure a more enjoyable online shopping experience

• Increased online performance by developing promotional initiatives, supporting merchandising events, and monitoring the consumer market to ensure our site is competitive to other retailers within the industry Assistant Buyer, Consumer Electronics- QV C

2019-202 2

• Supported the Consumer Electronics team in discovering and promoting products that were of value and at a reasonable price point while adapting to inventory constraints and cost of goods increase s

• Tracked sales and maximized airtime while nurturing vendor relationships and monitoring the retail landscape to ensure QVC’s assortment remained fresh and an relevant to the custome r

• Managed the TV and Streaming categories while working closely with internal teams to create on-air presentations that reached multiple OLIVIA DELONE

Dependable and driven Marketing Specialist with four years of experience supporting the retail industry to better the consumer’s shopping experience and help drive top line sales. demographics while remaining consumer-focused, interactive, and informationa l

Grew On- Air Streaming business by 43% (2021)

Brand Management Intern- Martha Stewar t

2018-201 9

• Managed both product development and design tasks for the hard and soft sides of the Martha Stewart for Macy’s busines s

• Developed extensive reports and presentations based on sales, trends within the market, and consumer purchasing habits while managing inventory, sample creation, and vendor relationship s

EDUCATION

Fashion Institute of Technology — Bachelors, 201 9 Home Products Developmen t

Fashion Institute of Technology — Associates, 201 7 Fashion Business Merchandisin g