Thomas Hecker

**** *. ***** ******, #***

Oak Creek, WI 53154

Cell- 414-***-**** ad3eao@r.postjobfree.com

Professional Experience:

• Director – Sports Marketing

JOCKEY INTERNATIONAL

April 2015 to present

Leading the sports marketing efforts and new product development for the iconic garment and clothing company. Creating relationships with Little League Baseball, the Minor Leagues in both baseball and hockey, as well as generating talent sponsorships and marketing platforms with the likes of Jordy Nelson, Melvin Gordon and Bubba Watson. Helping re-create the sports marketing efforts of the company as well as supervising and analyzing all sports marketing programs and advertising partnerships for the company. Bringing an understanding and as much ROI to their sports marketing costs and partnerships as possible.

• Account Manager/Sports Marketing Coordinator

• Journal Radio Networks / Journal Broadcast Group / Scripps

• Milwaukee, Wisconsin 1997 - April 2015

As an AE/Sports Sales executive for the flagship station of the Green Bay Packers, Milwaukee Bucks, Milwaukee Brewers and University of Wisconsin football and basketball, I have generated approximately $2.5 million in revenue each year since 2005 for WTMJ and their respective broadcast networks through sports marketing partnerships and spot sales. I have created sports marketing programs for clients such as West Bend Mutual Insurance, American Family Insurance, Sartori Foods, Toyota, Ford, Jockey, Miller, Patrick Cudahy, Catholic Financial Life, Marshfield Clinic, Sargento plus many more local and regional accounts. Number one account person for the entire Journal Broadcast Group. For the last three years accomplished all time records for revenue generated, becoming the first in company history to reach $4 million. Also, with nearly $600,000 in new business generated each year In addition, I oversee the daily management and growth of approximately 100 local and regional advertisers. My sports knowledge and creativity has allowed me to create many new opportunities for non-traditional advertisers within our daily broadcast and sports holdings.

• Account Executive/Sports Marketing Sales

• WITI-TV (CBS & Fox)

• Milwaukee, Wisconsin 1992 - 1996

At WITI, I had the opportunity to develop, coordinate and grow numerous sports marketing programs and sponsorships with the Packers, Marquette University, Wisconsin, PGA golf, Big Ten Conference, Major League Baseball and the Winter Olympics. Revenue generated through the various sports opportunities resulted in nearly $1 million in sports revenue and helped me climb to the number three position on a staff of eight. Also, I was responsible for the daily advertising development of approximately 110 existing accounts in addition to generating monthly new business opportunities for new advertisers. Billed approximately $1.5 million in total advertising each year. Expertise in the various ratings methodologies, along with qualitative software and quantitative information and research.

• Account Exec./Public Relations - Sports Marketing

• Fleishman-Hillard, Inc.

• Chicago/St. Louis 1989 - 1992

Implemented and developed sports marketing, public/media relations and sales support programs for Anheuser- Busch throughout the brewery’s 10-state Midwest marketing region. Developed and supervised the implementation of programs supporting events such as the Bud Light Triathlon Series, Budweiser Unlimited Hydroplane Racing, Chicago Bulls Shoot-the-Bull 3-on-3, Budweiser Clydesdales along with numerous other A-B music, concerts and promotional events. During this time, contributed directly to Anheuser-Busch’s regional market share grow from 17 to 24 percent.

Also worked with clients John Deere and Co. and St. Jude Children’s Research Hospital of Memphis. Conducted numerous media training programs, press conferences, wrote and edited press kits, speeches, sales support copy and media tours. At this time developed a substantial and influential list of media, marketing and promotional contacts with the networks, academic institutions, pro sports teams and major corporations nationwide. During this time I secured coverage for clients with the likes of NBC Sports and News, CNN, Sports Illustrated, USA Today, ABC News and Sports, CBS Sports and many regional and local print and electronic affiliates. PAGE TWO

• Asst. General Manager / Director of Group Sales

• Durham Bulls Baseball Inc.

• Durham, North Carolina 1988 - 1989

Supervised all group sales and marketing programs on behalf of the Atlanta Braves Class “A” affiliate. Coordinated and supervised all stadium concession sales and game operations. Supervised and created various individual season ticket packages and travel outings. Wrote and edited, “Bull Day”, the daily game magazine for all home games. Coordinated all travel, accommodations and community programs for the club. During this two year period, the Bulls enjoyed each year new records in attendance, group ticket sales, season ticket sales and club revenue. In addition, served as a “technical advisor” on the set of the movie “Bull Durham”.

• General Manager

• Helena Brewers Professional Baseball

• Helena, Montana 1986 - 1988

Developed and coordinated all season ticket, group, individual game and corporate ticket sales on behalf of the Milwaukee Brewers class “Rookie” affiliate. Coordinated all marketing, public/media relations programs. Developed the Helena Brewer radio network with KDLL-AM, Helena as the flagship. Created, “Brewer Talks”, a weekly broadcast and appearance program designed to increase club and player public and community relations. Coordinated all stadium, concession and advertising operations for the ball club. Set new records for the franchise, both years, in attendance, advertising revenue and profitability. At the close of the 1987 season, for the first time in the ten year history of the franchise, the club was profitable. Upon my arrival in 1986, the club was approximately $100,000 in debt. Statistician

Notre Dame Radio Football Radio Network

Notre Dame, Indiana 2018 - present

Education:

• University of Wisconsin-Milwaukee 1985/1986

• Bachelor of Arts / Journalism & Marketing

Other Accomplishments:

• Varsity Basketball / UW-Milwaukee 1981 - 1984

Captain

• Chancellor’s Athletic Academic Honors 1983 - 1985

• Milwaukee Bucks Radio Statistician 2021- present

• Volunteer - Muscular Dystrophy Assoc. 1992 - present

• High School Referee 1984 - present

* United Way volunteer 1995 - present

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