HEATHER S. RECORDS

Aliso Viejo, ***** CA 949-***-**** ad3e8s@r.postjobfree.com www.linkedin.com/in/heather-records Summary

Accomplished Creative/Marketing Project Manager with a proven track record in successfully planning, executing, and delivering complex projects within scope, on time, and within budget. Demonstrated expertise in strategic project leadership, risk management, and efficient resource allocation. Strong communication and team leadership skills, fostering collaboration across diverse teams. Proficient in budget development, time management, and quality assurance. Adept at problem-solving, decision- making, and adapting to changing project dynamics. Seeking to leverage a comprehensive skill set to drive successful project outcomes and contribute to organizational success. Skills

• Project Planning and Execution

• Risk Management

• Team Leadership and Collaboration

• Budgeting and Resource Management

• Time Management and Scheduling

• Effective Communication

• Problem-solving and Decision-Making

• Quality Assurance

• Stakeholder Management

• Adaptability and Flexibility

• Technical Support

• Project Management

• Project Development

• Logistics Management

• Conflict Management

• Creative Process/Workflows

Experience

Project Manager, Creative & Marketing 01/2023 to Current EVOLUS, Newport Beach, CA

• Ensure efficient utilization of internal and external resources for creative projects, overseeing allocation and maintaining effective communication with the creative team and marketing stakeholders.

• Supervise all creative projects using Smartsheets, ensuring clear project plans are communicated regularly to stakeholders.

• Apply problem-solving and risk-management skills daily to identify opportunities for process improvement. Implement strategies to address challenges and enhance project efficiency.

• Lead resource allocation for creative work, balancing planned projects from Roadmap planning with additional, unplanned projects that may arise due to shifting priorities.

• Manage the "Creative Prioritization Team" and drive the enhancement of creative briefs from marketing.

• Supervise creative briefs to ensure efficient use of outside agencies/resources on various projects, including TV commercials, billboards, print design, digital emails, tradeshow booths, logos, etc. Project Manager, Creative Services and Content 04/2022 to 08/2022 AMAZE SOFTWARE, San Francisco, CA

• Spearheaded the development of operational processes for a newly formed design team, incorporating the use of Monday.com and fostering collaborative partnerships with cross-functional teams.

• Enhanced the organizational efficiency of the creative services department by implementing structured file systems and naming conventions.

• Utilized Monday.com dashboards to oversee and manage all creative projects, including campaigns, emails, blogs, website updates, templates, and brand identity.

• Implemented agile workflows and processes tailored for success in a dynamic, fast-paced environment.

• Managed product workflows, specifically our custom template, collaborating with other cross-functional teams to enhance productivity and streamline processes.

Director of Creative Services 02/2015 to 12/2021

CENTRAL GARDEN & PET, Walnut Creek, CA

• Led the end-to-end execution of daily creative projects, overseeing meetings, timelines, workflows, goals, and budgets for the overall performance of the creative team.

• Collaborated with HR to facilitate the hiring, training, and seamless integration of new creative talents into the team.

• Took charge of implementing creative briefs with clients, actively working upfront to understand and assess project goals for effective execution.

• Managed creative briefs and resources with outside agencies. Determined what was efficient in-house versus sourcing out to various creative agencies. Gave feedback on projects before marketing review to ensure project goals were being met.

• Utilized Adobe Workfront to streamline processes across cross-functional teams, agencies, and contractors, consistently seeking improvements.

• Provided oversight and implemented project management, program management, and planning for various initiatives.

• Planned workshops with marketing for a better understanding of brand strategies, fostering innovative design solutions.

• Sourced training in project management systems for marketing, internal teams, agencies, and contractors, offering transparent tools for user proficiency.

• Supervised the implementation of Media Valet (DAM) across the pet division, ensuring efficient asset management for all marketing teams.

• Managed online campaigns across social media, branded websites, and B2C retailers such as Amazon, Chewy, and Walmart, maintaining brand consistency and collaborating with agencies.

• Drove continuous improvement in planning, road mapping, and resource management, proactively enhancing overall team efficiency and effectiveness.

Associate Director of Creative Services 01/2012 to 02/2015 CENTRAL GARDEN & PET, Walnut Creek, CA

• Managed press checks for packaging and collateral, ensuring alignment with client preferences and consistent adherence to quality standards.

• Acted as a coach, advisor, and mentor, providing individual instruction to support marketing in acquiring the skills needed to write effective creative briefs.

• Organized and managed two designers and three freelancers, contributing to expanding the creative team talent pool.

• Created effective business plans to focus strategic decisions on long-term objectives.

• Mentored designers and freelancers, guiding the design creation of new branded pet products entering mass and online markets. Developed each project from concept to execution in a timely manner. Creative Services Manager 02/2010 to 01/2012

CENTRAL GARDEN & PET, Walnut Creek, CA

• Established strong client relationships, translating needs into compelling and impactful creative solutions.

• Managed budgets effectively, optimizing resource allocation for cost-effective project delivery.

• Implemented efficient workflows, improving project management, and enhancing overall team productivity.

• Cultivated a collaborative culture, optimizing the creative team's skills to deliver innovative and high-quality results.

• Directed comprehensive execution of diverse creative projects, ensuring punctual delivery and adherence to budgetary constraints.

Graphic Designer 06/2007 to 02/2010

CENTRAL GARDEN & PET, Walnut Creek, CA

• Recruited and supervised the initial direct report to enhance daily design strategies leadership.

• Developed and optimized internal packaging and collateral for four pet brands.

• Guided the agency through packaging design changes, utilizing in-house layout and design expertise to reduce costs.

• Proofread all material before submission, ensuring the accuracy of the content.

• Designed new, on-brand visual elements focusing on concept and messaging. Education and Training

Bachelor of Science: Business Administration with An Emphasis in Advertising & Marketing The University of La Verne, La Verne, CA

Certifications

• Google Project Management Certificate, February 2022

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