Chylissa Brooks

New York 631-***-**** ad3e32@r.postjobfree.com LinkedIn

Marketing Manager

EXPERIENCE

Eva NYC, New York, NY

Brand Marketing Manager October 2021– Current

● Successfully led B2B go-to-market efforts for all marketing campaigns, ensuring flawless execution across digital, physical, and experiential touchpoints to maximize customer reach and engagement.

● Leveraged consumer insights and market trends to craft compelling brand narratives, enhancing customer experience and engagement.

● Utilized Neilson and Mintel for data-driven strategies to consistently surpass marketing targets, demonstrating a deep commitment to delivering exceptional results in every project.

● Pioneered storytelling strategies that resonated with diverse demographics, achieving a 25% increase in brand loyalty and customer retention.

ARB Media, New York, NY

Brand Marketing Manager August 2018 – September 2021

● Developed and executed comprehensive brand marketing strategies, leading to a 20% increase in brand awareness and customer engagement. Managed end-to-end execution of multi-channel brand campaigns.

● Proficient in the brand podcast, radio, and live events strategy, contributing to the success of brands by leveraging extensive experience in program oversight.

● Improved retention by 25% and drove a 30% increase in user-generated reviews through dynamic email content.

Christian Culture Center, New York, NY

Digital Marketing Manager May 2016 - July 2018

Social Media Marketing Manager June 2012 - April 2016

● Directed a creative team in developing engaging content for social media and brand campaigns, resulting in a 50% increase in social media traffic and a 25% increase in audience engagement rates.

● Successfully managed partnerships that resulted in a 30% increase in brand visibility and community outreach.

● Understood and Implemented the core marketing channels such as CRM, SEM, SEO, Social, and Influencer for all digital websites & platforms in a fast-paced environment, all while being deadline driven. Additional Experience

Digital Marketing Manager: Columbia University (Bianca Jones Marlin, PhD Lab) - Freelance Product Development Manager: Victoria Secrets

Product Development Associate: Bath & Body Works

Associate Product Manager: Ralph Lauren - Freelance Product Development Manager: Banna Republic - Freelance Product Development Manager: Kate Spade

EDUCATION & CERTIFICATIONS

Fashion Institute of Technology, New York, NY Bachelor of Science SKILLS

Marketing Strategy, Social Media Strategy, Marketing Strategist, SEO management, Campaign Management, Content Creation, Market Research, Storytelling, Vendor Management, Asana, Sale Force, Budget Management, Hubspot, Creativity, Social Media Strategy, Planning, Budget Allocation, Salesforce, Leadership, Consumer Insights, Klayvio, Copywriting, CRM, Multi Tasking, Email Marketing, Marketing Planning, Forecast Planning, B2B Retail Marketing, Multi-Channel Marketing,