Patricia A. Proto

Digital Media Manager

ad3dv1@r.postjobfree.com • 732-***-****

linkedin.com/in/trish-proto-b08b812b/ • Bordentown, NJ

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Seasoned, creative, and results-driven project manager with 10+ years of success in developing digital strategies that optimize online presence as well as drive revenue and engagement. Proficient in SEO, SEM, and social media marketing to enhance online reach. Able to analyze market trends and consumer behavior to improve content creation online campaigns. Adept at designing and curating innovative programs to boost customer engagement and guest experiences for diverse businesses. Skilled at utilizing analytics tools to assess digital marketing initiatives. Exceptional communications skills to lead cross-functional teams and build robust relationships with stakeholders, vendors, and clients. Committed to consistently identifying opportunities for enhancing digital environment.

Areas of Expertise

Digital Media Operations

Web Development

Social Media Management

Multimedia Content Creation

Project Management

Customer Engagement

Digital Marketing

Search Engine Optimization

Team Building & Leadership

Stakeholder Relationships

Cross-Functional Collaboration

Client Relationship Management

Professional Experience

Digital Media Consultant, ProtoGraphics, Bordentown, NJ 2008 – Present

Empower non-profit organizations, burgeoning startups, and technology enterprises in revitalizing their branding and marketing endeavors by offering extensive expertise in web design and development, social media management, SEO strategy, graphic design, multimedia creation, and photography. Establish robust online presence by creating attractive websites in line with Google's mobile-friendly standards. Foster 10+ years of mutually beneficial business partnerships by delivering continuous website enhancements and excellent customer service.

●Pioneered website creation and executed multiple redesigns over loyal 15-year collaboration with client, elevating visual design and technology, while concurrently providing expertise as a technology and social media consultant.

●Recruited by renowned company to spearhead paper forms into dynamic, interactive digital formats, thus streamlining data collection processes and enhancing overall operational efficiency.

Director of Experience, Untapped New York, Brooklyn, NY 2022 – 2023

Spearheaded innovative programs and engaging schedules, curating memorable and unique experiences for guests and visitors. Led thriving membership program comprising 750 members, demonstrating effective management expertise. Drove significant growth and customer engagement by forging strategic partnerships with businesses and organizations in tri-state area to expand affiliate membership for tours and membership program events as well as drive affiliate sales. Direct digital marketing efforts, orchestrate website design enhancements, and serve as technical specialist to ensure seamless integration of innovative technologies. Guaranteed cohesive and immersive experience across diverse touchpoints by streamlining operational process across diverse teams.

●Promoted from position of Operations/Customer Service Associate for delivering exceptional performance and showcasing promising potential.

Operations/Customer Service Associate, Untapped New York, Brooklyn, NY 2021

Elevate efficiency levels by facilitating smooth business operations, including managing day-to-day operational tasks, overseeing logistics, and coordinating with cross-functional teams. Maintain high customer service standards by promptly addressing customer inquiries and concerns. Led high-performance team of guides, managing schedules and fostering collaborative environment.

Digital Media Manager, Lutheran Social Ministries, Burlington, NJ 2014 – 2017

Enhanced organization’s digital footprint by optimizing online presence of 20 service programs across New Jersey. Implemented technical and functional upgrades to corporate website, ensuring continuous SEO optimization. Amplified organizations’ online reach by establishing strong presence on major social media platforms, namely LinkedIn, Facebook, Instagram, and Twitter. Collaborated with Fund Development team to orchestrate multifaceted social media campaigns, seamlessly integrating social media, direct marketing, and graphic design to support fundraising initiatives and foster community awareness.

●Led as project manager to oversee technical implementation of 3 new websites by defining requirements and designing robust information architecture, further facilitating seamless development.

●Successfully steered the strategic execution of Facebook and Instagram initiatives for ten service programs, optimizing their online impact.

Webmaster, The Lawrenceville School, Lawrenceville, NJ 2008 – 2014

Managed school website, overseeing visual design, functionality, and usability. Maintained rigorous SEO standards while continually monitoring and analyzing website usage. Collaborated with Head Master and communications office to communicate weekly updates to parents and students. Developed website content and integrated functionality across school departments, partnering with alumni and admissions offices to keep events and announcements updated.

·Championed innovative project as the Project Manager to redesign website and migrate to a new content management system, which enabled streamlined content updates and consolidated resources.

Additional Experience:

Web Designer/Graphic Artist, Communicator Inc., New York, NY

Education & Qualifications

Certificate in Project Management, Rutgers University, New Brunswick, NJ

Bachelor of Arts in Computer Science, LaSalle University, Philadelphia, PA

PMP Certification (in progress)

Platforms:

Drupal, WordPress, ExpressionEngine

Apps/Software:

MS Office Suite, Adobe Creative Cloud (Photoshop, Bridge, Illustrator, InDesign, Premiere, Lightroom, Acrobat), Google Analytics, Google Search Console, Moz, Constant Contact, Mailchimp, Asana

Languages

HTML5, CSS3, JavaScript, jQuery, XML, PHP, SQL

Technical Proficiencies

Professional Training

JavaScript & jQuery, HTML5 & CSS3, & Mobile and Responsive Web Design

Noble Desktop, New York, NY

Graphic Design, Digital Imaging, Desktop Publishing, Video and Film concepts, and Multimedia Design,

Fairleigh Dickinson University, Madison, NJ

Certification in Multimedia Technology & Web Development

New York University, New York, NY

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