Lora Johnson-Floyd

**** *. ****** ****** ****, Rogers, AR 72758 479-***-****

ad3dao@r.postjobfree.com https://www.linkedin.com/in/lora-r-johnson/

National Account Manager

Sales Analytics Relationship Management

Resourceful and dedicated top performer with a record of success in key account management, territory development, and sales analysis and forecasting. Customer-centric relationship manager adept at listening to and meeting client needs. Lifelong learner, combining graduate studies with a bachelor’s degree in journalism and an associate’s degree in business management and marketing. Added strengths and expertise:

Sales Analysis & Forecasting

Business Development & Territory Management

Recruitment & Staff Training

Administration / Project Management

Procurement / Contract Negotiation

Customer & Vendor Relations

Strategic Planning & Retail Execution

Marketing, Promotions, SEO & E-commerce

Prospecting, Cold Calling & Networking

Public Speaking / Executive Presentations

Certified Retail Sales Analyst well-versed in Retail Link, Prezi, QuickBooks,

and Microsoft Excel, Access, PowerPoint, Word, and Outlook. Basic Spanish.

Experience & Achievements

Pratt Industries – Conyers, GA 1/2023–Present

World's largest privately held 100% recycled paper and packaging company; fully integrated. 9K employees.

National Account Manager / Omni-Channel Account Manager, Bentonville, AR

Manage Walmart buyer relationship for $75M in sales, with 24-30 items in-store and 50+ online for leading supplier of paper, packaging, bubble wrap, shipping labels, stretch wrap, and corrugate.

Manage omnichannel content, playing an integral role in the shopping experience for all Pratt sales.

Set up Pratt on e-commerce platform Walmart Marketplace for Walmart's dot com transition away from Direct Ship Vendor (DSV). Registered Pratt as seller and uploaded items to appear in search results alongside other Walmart products and Marketplace vendors. Partnered with internal tech and accounting to facilitate online sales.

Improved Walmart.com's online content average score from low 80’s to above 95%.

Managed marketing, using Walmart Connect designation for items on promotion. Allocated $800k marketing budget for promotions during Moving season through Holiday.

Enter inventory into Item 360 system for Walmart online-purchased warehouse items.

HAUSPro – Magnolia, TX 7/2022–12/2022

Kitchen counter top sales to U.S. retailers for new construction, remodels, and DIY consumers; ~50 employees.

National Account Manager, Bentonville, AR

Managed company’s 2 largest retail accounts with combined sales of $20M: Floor & Décor (192 stores) and Cabinets to Go (102 stores). Cultivated good working relationships with internal and external stakeholders including corporate leadership, merchants, field sales teams, third party fabricators, and project managers.

Test Rite Products Corp. – Ontario, CA 4/2021–6/2022

Globally integrated enterprise with 40+ years of experience in export trading, supplying branded and private label products to retailers worldwide such as Sam’s Club, Walmart, Target, Staples and more.

National Account Manager – Walmart, Bentonville, AR

Managed, analyzed, and drove sales and profit on Walmart account. Point of contact for clients regarding all buying and day-to-day operational issues. Shared accountability for all logistics and inventory associated with assigned categories. Helped develop strategies and tactics for line reviews and assisted in developing products. Worked both independently and alongside Sales team. Worked with Product Development team on projects.

Managed day-to-day business of Walmart (Dept. 11) private label hand tools with ~$50M in annual sales. Prepared presentation materials for internal and external communication including line reviews and update meetings.

Provided seamless point of contact for accounts and Buyers through constant learning and understanding of all aspects of the business process.

Delivered accurate reporting and analysis of weekly / monthly / quarterly reports and data, along with regular reporting of projects, presentations, follow-up, and issues.

Firm product understanding ranging from production, pricing, positioning, competition, and performance.

Inventory replenishment reporting including discontinued inventory.

Provided quotations (internal CCS) including recommendations to reduce cost.

Coordinated communication between various TR business units (sales, sourcing, and support team) and clients. Customer relations management included compliance with internal customer processes.

Bond Manufacturing – Antioch, CA 5/2015–4/2021

Leading lawn, garden, and outdoor living manufacturer specializing in bamboo outdoor furniture, gas fire pits, and patio torches. Licensee of Black & Decker, Stanley, and Miracle Gro.

National / Key Account Manager – Emerging Markets &

Junior Account Manager – Walmart, Bentonville, AR (10/2016–4/2021)

Promoted into sales with full accountability for P&L, sales, marketing, and product development. Managed territory of 200+ retailers and distributors, with focus on 30-40 most active accounts.

Achieved 120% growth for southeastern territory in less than a year.

Placed first products at Academy, Atwoods, and Camping World.

Participated in buyer meetings at Sam’s Club and Walmart corporate, and Walmart.com in California.

Performed new item setup using DataSync and Retail Link, item setups with Earth Bound (private label for Better Homes and Gardens), in addition to item setup for interactive ads with Webcollage and Scene7.

Developed new products for Academy from concept to production in China to costing to delivery.

Sales Analyst / Executive Assistant, Bentonville, AR (5/2015–9/2016)

Managed data analysis and reporting for multiple retailers including Walmart, Sam’s Club, and Tractor Supply. Provided sales reporting, ad hoc projects, and inventory planning using Retail Link and Excel.

Managed replenishment reporting for Walmart and ladders reporting for Sam’s Club.

New Creature – Rogers, AR 2014–2015

Respected creative agency and brokerage providing in-store marketing, POP displays, merchandising services, advertising, graphic design, and package design.

Account Manager (12/2014–5/2015)

Promoted to manage multi-million dollar platform connecting Walmart buyers and suppliers for unique in-store merchandising program, working directly with buyers in entertainment division.

Sold in-store advertising for Walmart to display on inserts covering security readers at store entrance. Shroud program delivered front-of-store promotions for new releases in film, video, and gaming. Managed Anderson account relationship for in-store execution of placements updated weekly.

Served as liaison between suppliers, Walmart buyers, creative services, visual merchandising, printing production facility, and Walmart transportation division. Worked with numerous suppliers including Nestlé, Disney, Hasbro, Warner Brothers, and Reckitt Benckiser.

Administrative Director / Procurement Agent (4/2014–12/2014)

Supported 30-person team including showroom management, meeting coordination, travel, expense reporting, and events.

Education & Training

Harding University – Rogers, AR: Completed 30 hours toward Master of Arts with emphasis in video / documentary production and education.

University of Arkansas – Fayetteville, AR: Bachelor of Arts, Journalism (2004)

NorthWest Arkansas Community College – Bentonville, AR: Certified Retail Sales Analyst (2003); Associate of Applied Science, Business Management / Marketing (1999)

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