SARA SAMANINIA

ad3d6o@r.postjobfree.com Mobile Phone : +1-416-***-****

KEY STRENGTHS

Strong data analytics and business intelligence skills to extract new insights useful for decision-making. Extensive usage of BI tools, experienced in different industries and cross-functional teams. Familiar with Machine Learning tools and techniques. Data driven and result-oriented mind set, accurate and detail oriented, innovative, very analytical, motivated, and eager to learn.

TECHNICAL SKILLS

SQL

Power BI, Tableau

SAS EG

Python

R

Excel

Access

Jira & Confluence

Salesforce

PROFESSIONAL EXPERIENCES

ScotiaBank Toronto, Canada

Manager, Analytics (Pricing) 09/2022-Present

• Performs reporting on the key performance indicators for the mortgage portfolio.

• Validates and tests optimization scenario results to ensure accuracy and reasonability.

• Delivers business insights by effectively leveraging technical tools including SAS Enterprise Guide, Base SAS and PowerBI for all management reporting activities.

• Supports the configuration and execution of mortgage pricing optimization activities.

• Reviews optimization scenarios and support recommendations for changes to customer segment level mortgage rates.

• Supports the continuous improvement of tools and reports that inform mortgage pricing and product analytics going forward.

• Ensures data feeds that support analysis are available and accurate.

• Monitors market conditions and the competitive landscape. ScotiaBank, Toronto, Canada

Senior Business Intelligence Analyst (Speech Analytics) 01/2020-09/2022

• Provided Business Intelligence solutions to internal customers throughout the bank.

• Designed and transitioned reports into Power BI for better access control, visualization and business intelligence capabilities.

• Developed and improved reporting solutions and reporting process to enable decision-makers with accurate and relevant information.

• Developed, validated and calibrated the queries and audit requirements are met.

• Responded to ad-hoc requests in a timely manner and ensured analytical deliverables are accurate and insightful to satisfy contact centres business needs.

• Communicated analysis findings to internal customers and provide creative solutions to complex business problems and process improvement opportunities. BRP (Bombardier Recreational Products), Montreal, Canada 09/2018- 02/2019 CRM/Digital Marketing Consultant

• Performed marketing data analysis and post-activity evaluations to deliver customer insights.

• Developed reports and dashboards of key performance indicators (KPIs).

• Communicated monthly reports and recommendations to the team and managers.

• Designed process to capture lead and customer insights.

• Consolidated data from various sources into applicable data sets.

• Helped the team to perform A/B testing and customize the landing pages for email campaigns.

• Controlled and verified uploading leads and leads assignment on Salesforce. Espinas Palace Hotel (5-star Hotel), Tehran, Iran 12/2015 – 02/2017 CRM(Customer Relationship Management) Business Analyst

• Recommended and applied the Business Process improvement strategies to optimize the operations and enhanced business metrics.

• Conducted requirement analysis to help define and improve business process flow in the CRM and connecting platforms and departments.

• Liaised with department representatives and stakeholders to help identify opportunities of improving existing processes and leveraging technology tool sets supporting the customers.

• Gathered data via various techniques to analyze customer related data and provided recommendations to each department.

Jarf Consulting Engineering, Tehran, Iran 06/2010 - 08/2012 IT Project Coordinator

• Maintained and upgraded existing systems as required.

• Collaborated with project leads to resolve issues and ensuring solutions are viable.

• Conducted troubleshooting technical issues.

• Conducted regular reviews of systems and data collected and generated reports.

• Created system guidelines and manuals and conducted training sessions.

• Structured and prioritized business requirements and communicated plans with stakeholders for review and approval.

Parsian Bank, Tehran, Iran 04/2007- 05/2010

Business Analyst

• Collected, documented, interpreted, analyzed and confirmed business requirements for new, enhanced or changed process/ product/ functionality in a structured manner.

• Generated client reports by writing embedded SQL queries.

• Elicited and provided documentation of the system and business requirements.

• Worked as a professional liaison between business and IT department.

• Assisted QA team through UAT support using suitable testing scenarios and creating post- implementation support documentation.

EDUCATION

Big Data, and Predictive Analytics 01/2021- 03/2023 Ryerson(Toronto Metropolitan University), (Graduate Certificate) Internet Business Technology 01/2018- 06/2019

McGill University (Graduate Certificate)

Master of Business Administration (MBA)

Near East University, Nicosia, Cyprus

B.S., Computer Engineering, Software

Tehran University of Science and culture, Tehran, Iran Languages:

English: Native or bilingual proficiency

Farsi: Native or bilingual proficiency

French: Professional working proficiency

Spanish: Elementary proficiency

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