Gina Banks

SEO Account Manager

Experienced and results-driven SEO Account Manager

renowned for consistently elevating organic traffic and optimizing search engine rankings. Demonstrates a

proven track record in conducting meticulous keyword research, refining website content, and deploying highly effective link building strategies. Possesses formidable analytical and problem-solving prowess to discern

opportunities for enhancement and drive tangible

results. Dedication to delivering unparalleled client satisfaction while adeptly aligning efforts with

overarching business objectives.

ad3cut@r.postjobfree.com

704-***-****

Indian Trail, United States

linkedin.com/in/gina-banks

WORK EXPERIENCE

SEO Account Manager

Arcane Marketing

10/2023 - Present, Idaho Falls, ID

Monitored and reported on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates, using GA4, Screaming Frog, GSC, GBP, and Agency Analytics to provide regular updates to clients on campaign performance.

Monthly Client Reporting/Quarterly Game Plan strategies. Conducted comprehensive keyword research, mapping and analysis to identify high-value opportunities for content optimization. Collaborated with PPC, Social Media, and Web Development teams to ensure SEO best practices were implemented in all website content and blog posts. SEO Technician

Arcane Marketing

10/2023 - 11/2023, Idaho Falls, ID

Conducted thorough SEO audits to identify technical issues, such as crawl errors, broken links, and duplicate content, and implemented corrective actions for improved website health.

Utilized schema markup to enhance product listings, resulting in a 17% increase in click-through rates.

Implemented local SEO strategies, including optimizing Google My Business profiles and managing online reviews, to enhance visibility in local search results for clients with a geographical focus.

Web Production/Digital Marketing Intern

Go Fish Digital

05/2023 - 08/2023, Raleigh, NC

Adaptable expertise with various WordPress builders, such as Classic Editor, Gutenberg Blocks, Divi and WP Bakery, tailoring content and design to project needs.

Conduct comprehensive benchmarking and competitor analysis using tools like Ahrefs, Moz, Screaming Frog, and Google Lighthouse to inform strategic decisions and optimize websites for better search engine visibility and user experience. SKILLS

On-page Optimization

Screaming Frog

Google Analytics 4

Content creation Local SEO

Schema Markup GSC

Ahrefs SEM Rush

WordPress Keyword Research

Technical Audits

Google Business Profile

CERTIFICATES

Google Analytics Individual

Qualification (11/2023 - 11/2024)

Credential ID - 222119482

Google Tag Manager Fundamentals

(10/2023 - 10/2026)

SEMRush SEO Principles

(01/2024 - 01/2025)

Hubspot Academy SEO Certification

(01/2024 - 02/2025)

Credential ID -

b2e91c4c14b2463380f28eddbeca9065

Foundations of Digital Marketing

and E-Commerce (03/2023)

Credential ID - UP6UU8P9RL9D

Achievements/Tasks

Achievements/Tasks

Achievements/Tasks

Contact this candidate