Any Senior UX practitioner title or Product Designer title
Resume:
www.maureenmurphy.me www.maureenmurphy.me/praise www.linkedin.com/in/murphymaureen/
PORTFOLIO LINKS & LINKEDIN PROFILE
Bronx High School of Science Advanced Curriculum Regent’s Diploma Fordham University College of Business Administration Concentrations: Marketing, Finance, Communications (Dean’s List, Junior Year) BS Fordham University Graduate School of Business Concentration: Marketing MBA EDUCATION
SaaS B2B B2C Service Design
Design systems / Component libraries
Personas, audits, flows, IA, wires, protos
Discovery / Research
Startups Mid-sized Enterprises Lead, direct, guide, mentor Staunch advocate for the user
Strategize, solution / problem solve
Seasoned, collaborative, no ego
SUMMARY
Leverage an obsession for excellence and a passion for digital experiences to enable SaaS, IoT, or AI products to reach their full potential. CURRENT PROFESSIONAL OBJECTIVE
Maureen Murphy ad3c3d@r.postjobfree.com OVERVIEW 1 of 4
Long Beach, NY 11561
EXPERIENCE HIGHLIGHTS
Design and lead all UX aspects to revamp separate ServiceNow platforms into a unified portal experience
● Impact: My initial design (shelved by client for technical reasons) was proven by testing to be exactly what users need.
● Provided: heuristic audits prototypes UX guidance taxonomy data standardization & governance guidance UX Design Strategist Atrium Staffing / IFF 07/23 - present Lead client engagement to redesign, modernize, and make consistent, 100+ screens and screen variations across various legacy apps containing complex, conditional, backend logic.
● Impact: “This project would be a smoldering crater in the ground if not for you.”
● Provided: heuristic audits discovery & personas deep analyses prototypes UX guidance direct junior UXers Principal Consultant / Lead UX Architect Birlasoft, Inc. / DTCC 05/22 - 07/23 Initially a heuristic audit, then hired as UX Architect to redesign this local marketing automation platform
● Impact: Customer raves at seeing wireframes and significantly simplified processes
● Provided: heuristic audits discovery process simplification design IA overhaul product strategy & roadmap UX Architect Pica9, Inc. Campaign Drive 09/17 - 12/19 A multitude of successful projects in many industries
● Impact: Highly usable designs, simplified process flows, elated clients
● Provided: see details page
UX, IA, Product Designer contract roles Various companies 12/02 - 5/22
- Maximized ad sales revenues in excess of $300 million by gauging demand and managing inventory and pricing.
- 16 direct reports in 2 departments
- Devised strategic courses of action, crafted sales game plan, and built annual budget.
● Impact: Salvaged $400,000 in revenue that was slated to be cancelled due to poor sales strategy of prior management.
● Impact: Reached 99% of budget despite significant operational and strategic problems in place prior to my arrival
● Impact: Reversed company’s poor reputation by establishing stellar inventory management and operatonal processes. VP, Sales Planning Westwood One 12/99 - 05/02
Adobe XD
Principle
Learning
Figma
UX Pin
Invision
Proficient
Axure
Sketch
Omnigraffle
Advanced
tobacco
military
pharma
law
fintech
online news aviation
insurance
call centers
recruitment
non-profit
vision products
cable / telecom
social commerce
amusement parks
packaged goods
marketing automation
manufacturing
INDUSTRY SPECTRUM TOOLBOX
HEURISTIC AUDITS
DISCOVERY
ANALYSIS
IA
STRATEGY
PROCESS SIMPLIFICATION
DESIGN
DESIGN SYSTEM
GUIDANCE
MENTOR / DIRECT JRS
Maureen Murphy ad3c3d@r.postjobfree.com CONTRACT ROLES - DETAILS 2 of 4-516-***-****
Long Beach, NY 11561
Client(s): The Arc non-profit, W.L. Gore manufacturer Product(s): Service Platform, SAP Integration
● ● ● ● ● UX Designer Toptal (Consultancy) 02/22 - 05/22, 07/16 - 09/16 Client(s): Natural American Spirit tobacco, Wild Turkey spirits Product(s): Websites
● ● ● ● ● ● ● ● UX Architect Berlin Cameron (Agency) 11/20 - 02/22 Client(s): Various pharma brands
Product(s): Websites, tablet presentations for sales reps, mobile app
● ● ● ● IA/UX Designer Saatchi Wellness (Agency)12/19-5/20, 2/10-1/13 Client(s): Panasonic
Product(s): Website
● ● ● ● ● ● UX Designer Pappas McDonnell (Agency) 02/17 - 05/17 Client(s): Various pharma brands
Product(s): Websites, table presentations for sales reps
● ● ● ● UX Architect Cult Health (Agency) 10/11 - 02/17 Client(s): Stealth entertainment companies, Rizing SAP implementation provider Product(s): Websites, platforms
● ● ● ● ● ● ● ● UX Architect Visual Mercenary Group (Agency) 10/11 - 02/17 Client(s): Various global brands
Product(s): Websites, apps
● ● ● UX Analyst What Users Do (Research Platform) 11/13 - 09/17 Client(s): Alexion rare disease pharma research
Product(s): Intranet
● ● ● ● ● ● UX Designer Weka Solutions (Consultancy) 10/16 - 12/16 Client(s): Wegmans supermarkets
Product(s): Website
● ● ● ● ● ● Content Strategist Valtech (Agency) 07/15 - 01/16 Client(s): White & Case law firm, EY, Legoland, Charter Communications, Kodak Product(s): Websites
● ● ● ● ● ● ● Content Strategist VML (Agency) 04/13 - 09/14 Bar / restaurant service, payments, and gifting platform Product: Integrated ecosystem of customer phone app & tablet UIs for staff & owner
● ● ● ● ● ● ● IA/Interaction Designer House Tab (start up) 08/13 - 09/13 Client(s): Vision institute, Plantronics, OTC Markets Product(s): Websites
● ● ● ● ● ● IA/UX Architect Creative Feed (Agency) 08/12 - 03/13 Product(s): Case Sentry diagnostic and alert platform for enterprise telephony
● ● ● ● ● ● ● IA/UX Architect Shoregroup 06/12 - 01/13 Client(s): Various pharma brands
Product(s): Websites, tablet presentations for sales reps, apps
● ● ● ● ● IA/UX Designer Havas Life (Agency) 09/11 - 02/13 Client(s): Visa, Sun Life Financial
Product(s): Websites
● ● ● ● ● ● Content Auditor Doremus (Agency) 01/13 - 02/13 Client(s): Visa, Covidien, McKesson, other brands
Product(s): DAM platform client portals
● ● ● ● ● Sr. Interaction Designer Brand Wizard (Agency) 02/12 - 06/12 Product(s): Local news websites ecosystem / platform
● ● ● ● ● ● ● ● Interaction Designer Patch.com 11/11 - 02/12 Product(s): 17 websites and backend personalization
● ● ● ● ● ● ● IA/UX Architect Direct Marketing Association 06/11 - 12/11 Client(s): Various pharma brands
Product(s): Websites
● ● ● ● ● ● IA CDMI Connect (Agency) 04/11 - 06/11 Client(s): Intel, Bertolli Foods, US Army
Product(s): Websites, tools, backend data structure (for ~2500 products)
● ● ● ● ● ● ● ● ● Sr. IA MRM Worldwide (Agency) 10/07 - 10/09 Client(s): Delta Airlines
Product(s): Self check-in kiosk
● ● ● ● ● ● ● ● Lead Interaction Designer Digitas (Agency) 09/07 - 10/07 Product(s): Consol SaaS recruitment platform
● ● ● ● ● ● ● IA / Usability Consultant Procurstaff 01/07 - 07/07 FEATURED
SAAS PROJECTS
Maureen Murphy ad3c3d@r.postjobfree.com 3 of 4
Long Beach, NY 11561
Project Brief
Initially an audit, then hired as UX Architect for this distributed marketing platform that enables parent companies to maintain brand integrity while empowering franchisees, dealers, and agents to win the local
marketing battle.
Success / Feedback
Audit presentation was extremely well-received by
all stakeholders.
Was eventually called back to be the UX lead.
The UI and process flows of all features I worked on were significantly improved, sometimes even
lauded by customers.
Successfully simplified a feature that experienced a major paradigm shift in functionality.
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PICA9 - LOCAL MARKETING PLATFORM PROCURESTAFF - RECRUITING PLATFORM Direct Contributions
UX Audit of the end user’s experience
Deep product exploration, auditing, and testing of every feature tasked to re-design
Discovery / Research - since there was no research and no access to end users, I requested a cadence
for meetings with the Customer Success team, to
elicit insights from their knowledge of customer
pain points and business needs.
UX Design for a multitude of features
Information Architecture overhaul of primary nav
Information Architecture overhaul of component
elements (organization of information, copy of
instructional messaging and error messaging),
including a new, complex nesting structure for
users’ primary content.
Collaboration with dev team as needed
Weigh-in on product strategy and roadmap
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Challenges I Overcame
The underlying challenge on all features was to
consider the two, very different types of users. If the feature being improved was used by one of the user types, the other user type’s needs and how they
were impacted by the feature always needed to be
top of mind.
There was a momentum to just “get something out”
but I ensured the design was always fully baked so that a) we did not release poorly crafted features b) the next iteration had already been fully explored and designed, minimizing the need for dev re-work. The interface for the primary work area could not be completely re-built due to a bad code infrastructure. As such, designs needed to work within the
confines of the existing UI and infrastructure.
One feature set existed in two different areas of the platform, providing two different types of output. Despite the user’s task being the same for both, the UIs were completely different. I found a way to
harmonize the two so that the UI was the same for
both, ensuring users did not need to learn two
different UIs or process flows.
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Praise
Often praised by Customer Success team
Often praised by customers during presentation of
wireframes.
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Project Brief
The 2-phased, 6-month consultancy encompassed a
variety of deliverables for a large, complex web
application in the recruiting industry that serviced hiring managers, recruiters, and contractors alike, in a single digital marketplace.
Success / Feedback
The presentation of my findings, and my highlevel
design recommendations so impressed my boss
that he requested a two hour block for me to
present them to the President and his Leadership
Committee in their next monthly meeting.
While I described one of my primary solutions, the VP of New Business told the room that he was
recently in a meeting with Microsoft (as a potential new client). The folks in that meeting had asked for precisely the feature I was recommending.
I was asked to give my presentation to all
departments (including the dev team) to educate
them as to the software's usability issues.
I thought the dev team might be a tough audience
for this subject matter. Not only were they
interested and eager to ask questions, in the days that followed they began coming to me regarding
things that were already in their pipeline of work, to ask for my POV on the UX of what they were
building.
My contract was extended to flesh out the details of my high-level design recommendations.
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Direct Contributions
UX Research (user interviews) – Since there was no existing research and no access to end users, I
opted to use the client's service team (who worked closely with customer users) as user surrogates and conducted in-depth interviews with them.
Deep product exploration & testing
Personas (crafting & guidance)
UX audit and high-level recommendations
Overhaul of the Information Architecture
UX design (wireframes) for all major features of the application as well as new features
Process improvement, including the detection of
two manual process points that could be eliminated via automation.
Educate every department about UX
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Challenges I Overcame
Large volume of content (records)
No exiting user research or insights
No direct access to users
System was built for one user type when four
primary user types were ultimately identified during my discovery.
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Praise
"You’ve added tremendous value to our team and I
really appreciate your efforts. I look forward to
seeing your concepts become reality."
"Maureen’s ability to facilitate meetings is
exceptional."
"Maureen is one of the best Usability people that I have worked with in a long time...I highly
recommend her for any UI redesign effort"
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To whom it may concern:
Maureen is a highly skilled User Experience
Architect and a delight to have on your team.
I have had the pleasure of working with
Maureen for the past three years. During this
time she led the transformation of our
enterprise SaaS platform, optimizing the
user experience for different personas
including field users, marketing teams,
creative teams, and executives. She
designed workflows that created efficiencies
for our end-users and simplified experiences
end to end.
With years of experience and an open mind
to changing technologies, she brought
standards and best practices to our UX
design and information architecture. She has
a comprehensive process including
customer discovery, UX audits, and
wireframes in order to thoughtfully address
different challenges. That said, she is able to
be agile and work within an iterative
framework, which was critical to our
changing needs and fast paced release
cycles.
Above all else, she is a true team player with
a wonderful attitude. She is someone you
can count on to get the job done well,
collaborate with, and learn from.
Please do not hesitate to reach out with any
questions.
Best Regards,
Rachel Berman
VP Product, CampaignDrive by Pica9
UNSOLICITED
RECOMMENDATIONS
Maureen Murphy ad3c3d@r.postjobfree.com 4 of 4
Long Beach, NY 11561
To Whom it May Concern,
I brought Maureen on as a UX Architect in
May 2022, to manage and execute an
intensive engagement with a major financial
company.
This engagement required both a strategist
and a hands-on leader and UX Architect who
could easily switch hats and roles. The
timeline was aggressive and required
excellent communication, time management,
and customer interaction skills. Maureen has
delivered on all three.
In particular, she quickly built a great rapport
with both our immediate customer
stakeholders as well as customer SMEs. Her
ability to communicate our project and team
objectives clearly, her ability to engage with
and make these people comfortable was
critical to our project success.
Her ability to synthesize the key concepts
and convert them into clear and actionable
designs drove the project forward, especially
when customer requirements were
discovered to be less than clear and well
prioritized.
Lastly, Maureen’s work ethic is outstanding.
Her dedication to this project has been
inspiring and I am grateful to have such a
strong leader in Maureen.
Maureen has exceeded my expectations and
I would rehire her in a heartbeat.
Should you have any questions about
Maureen, feel free to reach me at (503)
267-7276.
Thank you,
Michael Pearo
CX Consulting Practice Director, Birlasoft
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