G. Kyle Hudson

**** ** ******** ****, ***** Valley, MO 64029

816-***-****

ad3c08@r.postjobfree.com

Areas of Expertise

Seasoned Manager, Marketing Professional and Digital Strategist with a broad range of capabilities in strategic planning, budgeting, operations, lending, digital marketing, and implementing data-driven campaigns. Experience spans design and development of integrated digital marketing programs across the web, email, media buying, budgets, SEO, paid search, display advertising, and social media. Focus on aligning content across various digital channels to drive brand awareness and inquires. Collaborative leader with strong negotiation skills. Strategic thinker with the ability to develop an actionable roadmap, and then roll up his sleeves and get the work done.

Work Experience

June 2023-October 2023 Bison State Bank, Kansas City, MO

Vice President, Executive Manager

Identified opportunities and sold new bank products/services and ranges resulting in 17% growth in customer base

Delivered sales and profit targets through proactive development of relationships with existing customers

Conducted regular competitor analysis and used market knowledge to advise on strategic brand and communications activity

Managed key accounts and developed sales and marketing strategies resulting in 12% increase in sales revenue

Worked with the internal teams to help implement clear social media and communications strategies, showcasing editorial content, promotions and affiliate partner opportunities, particularly via mobile and website

Worked to develop and execute the brand marketing strategy to generate leads, drive revenue and build the brands

Supported the Executive Team to deliver consumer focused, effective, marketing campaigns and PR messaging across media including radio, press, direct mail, print, and 3rd party partnerships

October 2018-December 2022 Edison Credit Union, Kansas City, MO

Vice President, Executive Manager

Oversaw Marketing, Business Development, Operations and assisted in Lending and Collections departments

Lead negotiation of transaction terms and structures within approved and established credit policies based on Audit recommendations and board mandates

Monthly monitoring of portfolio with the reporting and summarizing key credit metrics results

Lead discussions and negotiations directly with Members and Vendors

Graduate of the highly selective one-year Management Development Program – CU LEAD through Heartland CU Association

Managed a team of 10 associates in a high-volume, deadline, and production driven environment, all while maintaining strict monetary accuracy

Provided performance feedback and coaching on a regular basis to each team member. Wrote and administered performance reviews for skill improvement

Developed, documented and instituted procedures to make processes more efficient and standardized, saving time and money i.e. Mobile Deposit, On-line payment portals and sales-based websites

Facilitated organizational objectives

Achieved and surpassed targeted performance benchmarks

Hired and trained new employees

August 2017-October 2018 Kansas City Credit Union, Kansas City, MO

Director of Marketing, Executive Manager

Acted as a thought-leader and change-agent for the Credit Union; including all aspects of branding, public image, advertising strategy, media relations, sales campaigns, and marketing metrics

Worked in collaboration with various departments to continuously refine comprehensive go to market plans across multiple channels and market segments

Utilized critical market & competitive market trend research to segment and define target markets, refine and improve the product value proposition and implement the best market penetration strategy

Developed the organization’s marketing communications materials including collateral and direct response programs, and web/interactive/social media

Researched and recommend product or service enhancements to provide quality member service and to meet the financial needs of members

Ensured the budget adheres to the Marketing Plan and Credit Union Strategic Plan

Established relationships with the corporate representatives at our Select Employee Groups (SEG’s)

Made formal presentations to our SEG’s and/or business prospects to promote benefits of credit union services to encourage new business: answer questions, and provide a resource that encourages participation

Facilitated internal sales promotions and assist with the preparation of promotional items and meetings that support sales campaigns

Tracked analytics and report to on marketing campaign results and ROI

June 2014-August 2017 Internet Design Pros, Kansas City, MO

Vice President-Marketing

Worked with internal clients on developing marketing strategies and project managing implementation of integrated digital marketing campaigns across the web, email, social media, SEO, paid search, and PR- Tools primarily used were WordPress, Google Analytics, Excel, PowerPoint, Hootsuite, WebCEO, SEO Profiler and Hubspot

Planned, prepared and executed each promotion that focused on the Clients needs. This also included financial analysis and performance of each promotion

Drove sales by implementing content marketing strategies across email, web, and social media.

Developed marketing strategies and implemented digital marketing campaigns to drive engagement, including implementing cross channel contact strategies, lead nurturing, email drip campaigns, and database management.

Managed and train an internal staff to properly promote organizations via On-Line Marketing (specifically SEO and Social Media Campaigns)

Out of 100+ promotions ran during my tenure; each campaign was profitable & created in depth data tracking sheets to show the ROI monthly

Feb. 2008-June 2014 United Consumers Credit Union, Kansas City, MO

Business Development and Marketing Director

My actions resulted in $20 Million worth of Real Estate and Consumer Loans in 2013

Sales goals reached and exceeded in 2012 resulted in $10 Million worth of loan volume

Mortgage production increased by 200%, visa card production increased by 400% and Auto loan production increased by 150% dated from June 2013 to June2014

Trained, educated and motivated sales staff to reach promotional goals for every promotion ran on a quarterly basis

Spoke about educational benefits on Credit Union awareness and financial know-how to various companies and associations throughout the Kansas City Metro

Planned and executed in networking events for sales staff such as Home Shows, Chamber Events, Association luncheons and training seminars

Established and crafted relationships with a wide variety of Business Owners, Realtors and Commercial Developers to drive high volume loans to the Credit Union

Lent support and time for the merger, acquisition and setup of America’s Pride Federal Credit Union into UCCU

Oversaw and negotiated deal with local TV station to shoot commercials for a 6 Arch run

Education

1999-2002 Northwest Missouri State University-Maryville, MO

Bachelor of Science: Public Relations/Marketing

Activities

Fundraising Board Member for Children’s Miracle Network, 2006-2008

Managed and planned several events to raise money for local area Children’s Hospitals with local businesses

In my 2-year involvement with this philanthropy group, we raised $400,000

Recruited several companies and their employees in the KC Market to join our cause

Crestcom-Management Training, Education and Strategy, 2009-2011,

Studied various methods to increase management practices

Implemented those practices with my tenure at United Consumers Credit Union

Given an award for outstanding participation throughout the program-Only given once per year

LEAD Board Member with Independence Chamber of Commerce, 2013-2017

Graduate of the 2011 Class which focused its learning principals on better Business and Team Management

Crafted lesson plans for 30+ participants involved with the Chamber and carried out through the course of a 9-month period

Managed board expectations, along with organizing the flow of communication to ensure any and all deadlines were met or exceeded

Greater Kansas City Chapter of Credit Unions Board of Directors, 2005-2008 and 2013-2014, Registar, Secretary, Vice-President and Committee-At-Large-Chairman

Scheduled speakers and locations for monthly meetings

Transacted monthly reports for Statewide Credit Union awareness

Planned education for 32 local Credit Union’s and spoke at their engagements

Advised/Assisted Board of Directors on chapter business and direction

Marketing Committee Board Member with the Independence Chamber of Commerce, 2013-2018

Provided input and action on proper marketing and communication channels with which to promote the Chambers brand

Personally, educated board on various on-line marketing channels showing how to be cost effective while increasing reach

Social Media Club of Kansas City Board Member, 2016-2020

Worked with other Board Members to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices

Planned and executed monthly gatherings for more than 3,000 members, were we served as a great resource for members, the community and local businesses alike to hear about the quickly changing landscape, help embrace new practices and showcase new tools to enhance our members knowledge

Marketing Committee Chair, Heartland CU Association, 2019-2023

Helped the group explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to one another

Organized monthly meetings for all participating Credit Unions for both Missouri and Kansas

Marketing Committee Chair, Electric League COOP KCMO/KS, 2019-2022

Established a Social Media program for cross thread advertising to their 1,000+ members that included special events, fundraising and updated training notifications

NMLS Registered #817909

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