CURRICULUM VITAE

MS. BELINDA “MAUREEN” ARGUELLES

Project 8, Quezon City, Philippines

Email Address: ad3bsw@r.postjobfree.com; ad3bsw@r.postjobfree.com Mobile Contact No: +63-951-*******

SUMMARY OF QUALIFICATIONS

Bachelor of Arts Degree in Mass Communications major in Broadcast Communications Polytechnic University of the Philippines

(April 1996)

Areas of contribution:

Forming strategic alliances Supporting new business ventures

Creation of doable, engaging marketing & Oversight/monitoring capacities brand campaigns/program & project plans

Gives Recommendations/Improvements

to organizational – issues & challenges

● Trainings and seminars attended related to Product Marketing and Business Planning:

“Fair Trade Management” (2011) - Conducted by the Center for International Trade Expositions and Missions (CITEM);“Coaching on the Pre-Procurement Procedures for the Provinces of Romblon, Marinduque and Occidental Mindoro” (December, 2014); “Business Planning Workshop” (March 2015);“Conduct of Validation & Coaching relative to Small Proposals for subprojects” (April 2015); “Business Planning Joint Technical Review” (May 2015); “Value Chain Analysis (VCA) Session Orientation” (November 2015); “Conduct of Finalization of the Value Chain Analysis (VCA) Study and the Provincial/City Commodity Investment Plan (P/CCIP) for Prioritized Commodities of the MIMAROPA Region”

(December, 2015); “Write shop for the Finalization of the PCIP & Scoping Workshop for Preparation of the Cluster- wide VCA”( January 2016) and “Stakeholders Consultation and Planning Workshop for the Cluster-wide VCA of VCO and Coco Water for the Province of Marinduque” (March 2016)

● Work experiences include work travels within Metro Manila and nationwide.

● Proficient in written and spoken Tagalog and English languages. Page 1

Marketing Professional

Provides Strategic, Valuable Marketing directions and approaches. Work exposures in Private and Government/International organizations. RELATED WORK EXPERIENCE

Physiare’ Physical Therapy Center

Sales and Marketing Head

(May - August 2023)

Responsible for: Proposals for New initiatives for the Pre-Booking Process Support; Enhanced processes for Booking of VVIPs/VIPs; Created & managed Sales Generating Activities; Enhanced On-site/Off-site SMD-initiated events and activities; Assistance to Advertising efforts & Collaborations for mall - based project expansion; Creation of improved Management policies for Influencers in Social Media; Proposals for Improved Social Media Posting Process flow and Collaborations for initiations; Assistance and Collaborations in pre-planning of the new company website; Creation of concepts for Advertising & Promotions opportunities; Proposals for Enhanced Inventory Management of SMD Collateral Materials /Departamental Stock Supplies and VVIPs/VIPs Concierge stock items; Proposals Improved processes for After Sales Support / Re- building & Strengthening Business ties with previous, potential organizations and Enhanced Proposed Programs, Plans, Improvements of OPEX plan and Departmental funding. Significant Contributions:

1. Creation of Sales and Marketing Implementing Guidelines. 2. Creation of Departmental Communication Plan.

3. Creation of Streamlined Tracking/Monitoring Departamental tools. 4. Creation of Post - Activity Report Template.

5. Creation of Post- Event Report Template.

6. Creation of Proposed Presentation material for off-site activities. 7. Proposed for new possible suppliers for the VVIPs/VIPs Day for cost-efficiency measures of the company.

8. Proposed for New Ideas for Implementation during VVIPs/VIPs Day. 9. Collaborated in addressing crisis - management issues. 10. Regular Improvement of Social Media Content Calendar submitted. 11. Adaption of Proposed New Initiatives for the Pre-Booking Process support. 12. Adaption of Enhancements of processes for VVIPs/VIPs Booking process. 13. Implemented Social media efforts for expansion projects. 14. Member of Management committee: Reviews, suggests improvements and grants approvals. Pag

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Health Solutions Enterprises, Inc.

Brand Manager

(October 2022 – March 24, 2023)

Responsible for formulating marketing strategies and programs that will generate product demand for product installation, conversion, company profit and market share expansion. Responsibilities Included:

1. Oversight of Sponsored Events: “Asian Hospital Anesthesia Post Grad” and PSA National Convention.

2. Management of Sponsored event: Private Hospital Association of the Philippines- PHAPI National Convention”.

3. Regular Reports for Sales, Importation & Inventory Updates for Healthcare brands. 4. Reports creation for Regular Sales Funnel Analysis. 5. Collaborations for Business Review presentations. 6. Report Creations of Regular PR Efforts and Content Proposals for Social Media Cards to sourced PR agency and other content creations focused on created selling opportunities. 7. Report Consolidation for the In-Market Sales per Brand/Principal Update; PO/ Principal Update; Expired and Expiring Consumables Updates.

8. OGSM Proposals for upcoming Marketing Programs of Armstrong/Consolidated and Finalized Brand Reviews.

9. Participation to the conduct of Cycle Physical count/2022 Year End Count Activities and selling activity/ies

Significant Contribution:

1. Acquisition of the National database lead from sponsored event. Department of Agriculture

Regional Project Coordinating Office (Region IV – B MIMAROPA) Institutional Development Team Member II

(March 2021 – September 2022)

Responsible for encouraging cooperatives and associations in Region IVB to apply for the Civil Society Accreditation Program of the Government agency; Conducts validation and submits completed Validation Report for deliberation and assessment of CSO Accreditation applicants. Part of the group organizing and strengthening Key engagements for Agriculture by providing Social preparation (consultations, capacity building, etc.); Coordinates with the Cooperative Development Authority (CDA) for their Pre-Membership Education Seminar (PMES) and Links them to Government Institutions to assist them in improving their production and post-harvest technologies to better increase yield, reduce cost and post-harvest losses.\ Page 3

Assisted in spreading valuable and timely information for the different programs under the Institutional Development Section (IDS) through documentations of: FCA's history and evaluation reports as per application to DA CSO Accreditation; Success stories of Gender and Development

(GAD) related projects and activities; Area features and articles under convergence areas; Narrative accomplishment reports of IDS and GAD concerns.

Keywest Internationale Sales Corporation

Sales Manager

(November 2017 – January 2021)

Led a sales team by providing guidance, consolidation and reporting of sales thru data analysis, assignment and physical monitoring of sales territories, Tracking sales goals and reporting results thru financial reports and Overseeing the activities and performance of the sales team. Other work functions as follows:

Helped in facilitating product inquiries/service/delivery/pick-up concerns for Metro Manila and Provincial customers.

Helped out in making it possible to replenish and pull out priority product items by regularly communicating its need to key departments in the company.

● Preparation of regularly required Store-related communications. Significant Contributions:

1. Improvements of the Sales Coordinator/Promodiser-Monitoring tools (Monitoring Checklist/ Log-In Sheets, etc.) for gathering essential data purposes. 2. Regular reports of the Performance Report Evaluation 3. Creation of the Store Visit Monitoring Form for data gathering and priority – actions. 4. Creation of the Work Plan template as a requirement of the Human Resource dept. Consultancy / project based work assignments

(July 2016 – September 2017)

Consultancies for research, technical planning requirements. Department of Agriculture

Regional Project Coordinating Office (Region IV – B MIMAROPA) Planning Officer

Philippine Rural Development Project

(October 2014 – May 2016)

Assignment under the I-PLAN Component of the Philippine Rural Development Program (PRDP) of the Regional Project Coordinating Office for Region IV – B MIMAROPA region. Page 4

● Assistance to the Regional Project Coordination Office (RPCO) of Region 4B in the pre-planning and key coordination of the PRDP Key activities region-wide.

● Provided support for preparation of materials, documentations and preparation of reports.

● Guided the provinces in the completion of required reports for funding prioritization. Significant Contributions:

1. Provided the province of Palawan with essential Data for possible Trading opportunities. 2. Designed template/s for the conduct of Key Engagement activities region-wide. 3. Designed a Working Checklist for easy facilitation of progress tracking of vital documents. 4. Assistance to the provinces with regard to their respective financial documents for compliance.

5. Provided guidance to the provinces in the submission of their Project plans for approval and consideration.

6. Proposal for an Activity working tool for the I-Plan component which can be utilized by the I-Support component.

YSA SKIN CARE CORPORATION

Brand Marketing Manager

(September 2013 – February 2014)

Provided support for Improvement initiatives in Marketing Communications and Social Media Management for the company’s top consumer products.

● Effective product positioning in the market through management of Media placements and other initiated company- activities

● Collaboration for content creation of Product collaterals.

● Participated in the creation of engaging, user-friendly and inter-active websites (Content

● development).

● Creation of Press releases.

● Social Media Management: Regular Content Management.

● Focal person in the official Brand/s - Social Media accounts.

● Assistance in the creation of the improved Company and Product profile for 2014- Brand Book.

● Liaised with media suppliers for the smooth flow of media sponsorships. Page 5

MATIMCO INCORPORATED

Associate Brand Manager

(July 2011 – February 2012)

Assistance to company efforts related to Branding, Marketing Communications and Events Management for its various products.

Significant Contributions:

● Conduct of Marketing research activities which served as basis in establishing new and Improved Marketing & Branding directions.

● Assistance in the Pre-planning/Mobilization of Point-of-purchase (POPs) display materials.

● Assistance in the content creation of 2011 product collaterals.

● Assistance in the preparations for all sponsored events.

● Secured professional contractors for year 2012 marketing campaign. BIOLINK PHARMA / NUTRAMEDICA INCORPORATED

Sales & Marketing Officer

(January 2011 – June 2011)

Management of working requirement with Media suppliers for Advertising placements. Acted as spokesperson for Tri-Media exposures and helped the Sales and Export Divisions to open more Distribution channels.

Significant Contributions:

● Proposed for year 2011 Marketing Plan.

● Participation in the 2011 Company Annual Planning.

● Managed, Coordinated Media – related activities. .

● Brand and Company Focal person.

● Assignment as 2nd – in charge for Brand/Product campaign activities.

● Collaborated in the Planning stages (Content Development) of Brand website.

● Management of sponsored events.

● Participation and representative to Government – initiated activities. PHINMA PROPERTY HOLDINGS, CORPORATION

Project Marketing

(August 2009 – August 2010)

Management of Implementation initiatives for Marketing Communication Campaigns/Social Marketing Programs and Events Management; Management of working requirement with Media Suppliers and with Project teams for the proper usage and maintenance of all marketing collateral materials.

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Significant Contributions:

● Regular press releases.

● Conduct of “seeding” activity to press people.

● Preparation of Media kits.

● Assistance to Program Drive, Sponsored CSR programs.

● Regular report on current industry updates.

E-PACIFIC GLOBAL CONTACT CENTER, INCORPORATED

Marketing Officer

(February 2004 – March 2009)

Management of coordinated Implementation of online campaigns for online international market; Support for regular content management of the company’s official website, Assistance in the planning company - performance reward program and collaboration for implementation of the online newsletter.

THE ULTIMATE DINING EXERIENCE, INCORPORATED (DISH BAR & RESTAURANT) Marketing Officer

(March 2001 – December 2003)

Involved in the pre-planning, staging of Exclusive and Non-exclusive events/assisted and monitored campaign executions; In-charge of Monthly Press releases for submission to press people and Submitted Marketing Report on a regular basis to the Management Committee. PADIS POINT, INCORPORATED

Marketing Services & AD Prom Officer

(May 1997 - January 2001)

Management of Coordination/Implementation of local store marketing campaigns/creation of concepts for collateral marketing materials and Management of coordination with possible partners for the Rewards Program.

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ADDITIONAL INFORMATION

A. Personal Profile

Citizenship : Filipino Gender : Female

Date of Birth : December 17, 1974

B. References

1. Ms. Ferbie Manaloto 091********

2. Mrs. Nelly Matre 094********

3. Engr. Jean E. Tirante 099********

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