Prakash Kandel ad3bpw@r.postjobfree.com 614-***-****

Professional Summary

7+ years of Salesforce Consulting: Extensive experience in Business Analysis, System Analysis, Data Analysis, Requirement Analysis, and Business Process Modeling.

Full SDLC Proficiency: Skilled in interpreting business needs, developing business requirements, writing functional specifications, use cases, product backlog documents, user stories, test cases, and system analysis reports.

Salesforce Mastery: Experience in Sales Cloud, Service Cloud/Communities, and Lightning implementations.

Salesforce Security Features: Profound understanding and implementation of Salesforce security features, including OWD, sharing rules, and more.

Salesforce Commerce Cloud: Experience in Salesforce Commerce Cloud, particularly in Business Manager and e-commerce enterprise deployments.

Data Analysis and Reporting: Proficient in data analysis, trend identification, insight extraction, and strategic recommendation development.

Business Strategy Alignment: Ability to understand and translate business strategy into actionable specifics with a keen eye for detail.

Testing Proficiency: Skilled in crafting test plans, scenarios, cases, and executing various testing types, including functional, system, integration, performance, regression, and user acceptance testing.

Documentation Expertise: Strong technical writing and communication skills to create vital documents, including BRDs, FSDs, User Stories, and Use Cases Specifications.

Cross-functional Collaboration: Effective teamwork with QA testers, developers, and cross-functional teams for quality project outcomes.

Analytics and Digital Marketing: Knowledge of product and website analytics tools (Amplitude and Google Analytics), along with a strong understanding of digital marketing dynamics and KPIs.

Digital Transformation Enthusiast: Passion for addressing Digital Transformation challenges, including E-commerce, Salesforce Cloud, and Marketing Cloud.

Tableau Proficiency: Skilled in Tableau, dashboard design, and development.

Agile and Waterfall Methodologies: Proficient in Agile-SCRUM and Waterfall development environments, ensuring adaptability to different project approaches.

Platform Expertise: Strong understanding of the Salesforce platform, enabling the creation of custom apps, formula fields, workflows and intermediate complexity content.

Education & Certifications

MBA in Management Information System

Ashland University, OH

Certified Salesforce Admin

Technical Skills:

Project Management Methodologies: Agile Scrum, Waterfall, Rational Unified Process (RUP)

Agile Tools: Rally, JIRA

Requirements Management: Rational Requisite Pro, MS-Visio

Salesforce: Salesforce CRM, Salesforce Lightning

Modeling and Documentation: Rational Rose, UML (Use case diagram, Activity diagram, Sequence diagram, etc.)

Data Analysis and Reporting: Tableau, MS Excel

Database Management: Oracle, PL-SQL, SQL Server

Quality Assurance: Mercury Quality Center

Cloud Services: SAAS (Software as a Service)

Version Control: Rational Clear Case

Issue and Project Tracking: Rational Clear Quest, JIRA

Operating Systems: UNIX, Windows

Professional Experiences

Medtronic - Minneapolis, MN

Salesforce Business Analyst-Admin

12/2022 – Present

Responsibilities:

Led requirements gathering meetings with various departments, including marketing and customer care, to define campaign requirements.

Performed ongoing maintenance of existing campaigns in Marketing Cloud.

Proactively anticipated issues and risks, escalating them when necessary.

Collaborated with global marketing teams to develop new campaigns.

Focused on campaign logic and implementation, with some knowledge of creating HTML forms and page layouts.

Served as a primary contact for addressing technical questions related to Marketing Cloud.

Maintained comprehensive documentation for workflow processes, testing, and standard operating procedures, aligning with business requirements.

Effectively communicated with business users to provide updates on enhancements, project statuses, and open production support tickets.

Analyzed system specifications and utilized diagramming tools to represent business and technical processes.

Engaged with business stakeholders to gather and analyze requirements, mapping them to Salesforce solutions.

Demonstrated Salesforce capabilities by implementing Proof of Value pilots and producing supporting documentation.

Built reports or assisted the marketing team in presenting data to demonstrate campaign return on investment (ROI).

Combined an understanding of business needs with the best implementation using Salesforce solutions.

Conducted requirements and solution concept workshops.

Facilitated discussions on business process analysis and automation.

Offered guidance on best practices for various aspects, including security models, mobile deployment strategies, workflow, data validation, and analytics.

Provided expertise in specialized processes like Lead Management and Campaign Management.

Defined field mapping for Leads conversion.

Authored detailed design and configuration specifications.

Demonstrated proficiency in Marketing processes, including Sales analysis, Market share analysis, Expense analysis, and financial analysis.

Actively participated in shaping team best practices, standards, and policies.

Managed relationships with stakeholders to achieve project goals.

Maintained collaborative relationships with external vendors, as needed, to achieve project goals.

PwC (PricewaterhouseCoopers), McLean, VA

Salesforce Business Analyst

06/2021 – 11/2022

Responsibilities:

Successfully orchestrated and executed e-commerce solutions tailored for diverse global markets, enhancing market reach and customer engagement.

Experienced in extensive e-commerce knowledge and deep familiarity with the Salesforce Commerce Cloud platform to optimize the online shopping experience, ensuring user satisfaction and sales growth.

Transformed complex datasets into actionable business requirements, skillfully crafting detailed user stories and use cases to guide project development.

Ensured project feasibility by meticulously assessing functional requirements against the capabilities of Salesforce Commerce Cloud, consistently delivering valuable insights and recommendations to the Product Owner.

Conducted a comprehensive analysis of existing and prospective business processes, identifying areas for improvement and offering strategic solutions to enhance operational efficiency.

Demonstrated adept project management skills by efficiently overseeing multiple initiatives, carrying out rigorous testing procedures, and contributing to the development of comprehensive training materials.

Played a pivotal role in sprint planning, actively elaborating on requirements and fostering effective communication among cross-functional project teams to ensure alignment with business objectives.

Vigilantly maintained data integrity, managed system configuration, and provided adept technical support to guarantee smooth operations within the Salesforce Commerce Cloud environment.

Upheld comprehensive documentation of all client SFDC configuration, encompassing quick reference guides, training materials, and organized resources, facilitating user onboarding and system maintenance.

Facilitated seamless integrations with external systems, including Pardot and Form Assembly, promoting data consistency and efficiency in various workflows.

Acted as a proficient liaison between the internal team and the Salesforce.com help desk, ensuring effective communication and issue resolution for the hosted CRM solution.

Thomson Reuters, Eagan, MN

Salesforce Admin / Business Analyst (Marketing)

02/2020 – 05/2021

Responsibilities:

Collaborated on regional marketing strategies and executed a variety of marketing initiatives.

Delivered detailed performance analyses and insights, including sales, customer profitability, and product line performance.

Took ownership of systems, processes, and tools, successfully managing time, resources, visibility, and communication.

Effectively communicated through various channels, proactively addressing roadblocks and seeking assistance.

Acted as the customer-facing liaison with teams for areas of ownership, becoming a subject matter expert.

Identified, initiated, and managed projects, resolving issues and ensuring accountability for results.

Managed Salesforce application releases, demonstrating a deep understanding of packages and change sets.

Developed communication processes to manage relationships and align expectations with stakeholders.

Assessed business processes and system inefficiencies, designing solutions for improvement.

Acted as a liaison and facilitator between stakeholders and the internal Agile team.

Conducted data analysis using tools like TOAD Data Point, MS-Excel, and Microsoft SQL Server, ensuring compliance with business standards.

Led defect review meetings, prioritized issues, and ensured adherence to client requirements and deadlines.

Developed training materials and organized user training sessions.

Managed task decomposition, delegated tasks, and monitored project milestones using MS SharePoint.

Employed various techniques, including interview workshops, gap analysis, and observation, for requirement elicitation.

Prepared comprehensive documentation, ensuring compliance with corporate SDLC policies and guidelines.

Participated in performance, regression, system testing, and user acceptance testing.

Annenberg Foundation, Los Angeles, CA

Salesforce Business Admin / Data Analyst (CRM)

10/2017 - 01/2020

Responsibilities:

Managed and optimized the database for digital marketing and communication campaigns on a daily basis.

Utilized Salesforce CRM to create automated, multi-touch, targeted customer lifecycle digital marketing and communication programs with a focus on ROI.

Collaborated with the Technology Team to oversee the organization's migration to Salesforce CRM.

Developed tailored SaaS-based solutions, including Customer Relationship Management (CRM), through customer strategizing.

Worked closely with the Marketing and Communications team to design contact strategies and content for digital marketing campaigns.

Conducted data entry, clean up, and optimization of the contact database for migration to Salesforce CRM.

Designed A/B and multivariate test strategies to gain consumer insights, enhance guest behaviors, and brand engagement understanding.

Articulated Salesforce requirements and translated them into effective process designs.

Formulated, gathered, evaluated, and aggregated results, building actionable dashboards for stakeholders.

Created and verified user stories and use case specifications, including activity and state diagrams.

Worked closely with the QA team and Developers to clarify functionality, resolve issues, and provide defect feedback.

Collaborated with stakeholders and end-users to identify, document, and understand business and technical processes and requirements.

Elicited requirements using various techniques, such as interview workshops, gap analysis, and observation.

Wrote SQL queries for database data extraction for Back-end Testing.

Proactively communicated with the development team regarding deliverable status and potential impacts on project timelines and quality.

Facilitated issue resolution and cross-functional team communication.

Collaborated with the QA Manager to develop a test coverage matrix for the Team Members on a periodic basis.

Coordinated User Acceptance Testing (UAT) scheduling and support with end-users.

Performed extensive Functional Testing and End-to-End Testing.

Managed and executed test cases and logged defects in Quality Center, a defect-reporting tool.

Hanover Insurance Group, Windsor, CT

Requirement Analyst

02/2016 - 09/2017

Responsibilities:

Reviewed requirements and provided feedback using the SMART template.

Maintained the Requirement Traceability Matrix (RTM) for efficient tracking of requirement changes.

Developed detailed functional and technical requirements based on high-level business requirements from stakeholders; prioritized requirements for development.

Provided technical knowledge and analysis and offered advice on solving problems requiring expertise in the subject matter.

Collaborated with development teams to investigate and resolve software bugs, providing findings to relevant stakeholders.

Proficient in SQL queries for database integrity validation.

Managed the design and preparation of technical reports and related documentation.

Formulated and defined the system's scope, objectives, and specifications for complex software applications.

Coordinated with project teams during the planning phase, providing subject matter expertise.

Utilized JIRA for defect management and maintained defect progress reports.

Supported various testing phases, including functional, integration, security, and operation tests.

Contributed to the development and execution of test cases and procedures.

Assisted in designing, developing, testing, implementing, and documenting new software and enhancements for existing applications.

Coordinated with end-users and stakeholders to define and gather requirements.

Led efforts in testing and developing end-user documentation.

Supported documentation planning, project administration, general support, and system constructions.

Collaborated with project managers, developers, and end-users to ensure application designs met business requirements.

Executed data collection and research phases for various projects.

Prepared detailed specifications for system requirements and design.

Developed and modified procedures to solve complex problems, considering computer equipment capacity, operating time, and desired results.

Evaluated both new and existing software products.

Conducted Analysis of Alternatives, cost-benefit, and return-on-investment analyses.

Applied domain-specific knowledge to specific task order requirements.

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