Work History

ColeLab Design Principal, Senior Brand Designer & Creative Director

Jun 2014 – Present

An innovative, energetic, and influential Creative Leader and Brand Expert, striving to build emotional connections with audiences to accelerate business success and achieve a competitive market advantage. Direct the creative process through strategy, design, technology, and production to deliver engaging concepts across all digital and traditional platforms. Develop corporate brand strategy, brand architecture, brand identity, and brand communications to support company positioning. Strong ability to interpret and implement brand expression, delivering impactful and strategically sound design solutions that exceed client expectations. Proven record of teamwork creating best-in-class solutions that are authentic and memorable.

Monigle Senior Brand Designer

Jun 2014 – Present

Collaborating on 70+ brands over 9 years. Designed identity and rebrand for IFF (FORTUNE 500) over three years. Produced a large, Sustainability report

(187-page) for Sempra Energy with custom icons, charts, and infographics. Spearheaded a new spokesperson "Matt R. O’Fact” and an Ad Campaign starring him for Greater Neveda Credit Union. Developed identity, brands and launches for Henry Ford Health, Stanford Medical, Michigan State University, IFF, UCHealth, Northern Light Health, Ballad Health, Canvas Credit Union, LCMC Health, Gary Community Ventures, SmartLinx, Sempra Energy, Summa Health, Virginia Premier, Quest Diagnostics, Vitalant, and Walmart. CIG Associate Creative Director

Feb 2022 – Present

Created promotional campaign for Express Toll and E-470, elevating awareness of saving time and money, via print mailers and popup events. Informative bus shelter ads for Bustang, promoting new routes and app. Elevate Denver annual report design, highlight acheivements of the year. Infographic for 16th Street Mall Project, bringing to life targeted goals and accomplishment of the year. MyHouseCall CoFounder, Brand Designer & Creative Director Jan 2016 – Dec 2019

Co-founded a Direct Primary Care company via App, in person, or telemedicine, including creation of brand identity, iOS, and Android App UI, and advertising

(print, social, billboards, and radio).

Spin Creative Senior Art Director

Jan 2015– Dec 2015

Developed ads for Vibram shoe brand campaign. Including Furoshiki shoe wraps, the in between shoe and PolarIce Grip the shoe with innovative no slip technology designed for icy conditions.

Mission Minded Senior Art Director

May 2014 – May 2015

Devised layout and designed 24-page East Bay Community Foundation Annual Report, which included developing 30+ icons, infographics, and charts. Created a new brand identity system for WorldAffairs. Included a customizable series of photos that can be used to adapt the logo for relevant topics and events. Stewart Tabori & Chang Senior Designer

Jan 2003 – Jan 2004

Illustrated series of books for Food Network’s Alton Brown. Printed materials include the Kitchen Users Manual, Gear for Your Kitchen, Here for More Food, Good Eats: The Early Years, and Good Eats: The Middle Years. Eric Cole

718-***-**** ad3bi3@r.postjobfree.com /in/colelab colelab.com Awards & Honors

• 2021 Transform Awards: Silver -

Calyx and Monigle

• Bronze – Luminis Health and

Monigle; Best visual identity from

the healthcare and pharmaceuticals

sector

• 2020 Transform Awards: Gold – IFF

and Monigle; Best visual identity

from the industrial and basic

materials sector

• 2019 Transform Awards: Gold

– LCMC Health and Monigle;

Best implementation of a brand

development project

• Bronze – Canvas Credit Union and

Monigle; Best visual identity from

financial services sector

Core Competencies

• Creative Team Leadership

• Global Brand Modernization & Brand

Identity

• Creative Advertising Campaigns

• Data-Driven Strategies

• Media Channels (Advertising,

Social Media, Content Partnerships,

Infographics, & Collateral)

• Concept Development

• Recruiting Talent and Developing

Teams

• Oversee Video and Audio Production

• UI/UX Expertise

• Graphic Design

• Web

• App Dev

• Illustration

• Project Management

Technologies

Adobe CC Suite

InDesign, Illustrator, Photoshop, XD,

Acrobat Pro

Figma

Microsoft Office

Outlook, Excel, Word, PowerPoint

Vectoraster

Microsoft Teams

Slack

Google Meets

InVision

The Advertising Council, New York, NY, 06/04 – 06/14 Senior Art Director

Served as the creative force responsible for overseeing the brand and its visual world from an in-house perspective. Played an essential role in the strategy, conception, and overall design crucial to building the Ad Council’s reputation for groundbreaking, influential work. Collaborated cross-functionally with C-Suite executives, campaign managers, and fundraising leaders on campaigns. Provided leadership to direct reports, developed smart concepts, and pushed ideas through to the final required outputs. Translated complex strategic approaches into easily accessible creative concepts, clearly presenting ideas in a way that built excitement among the team. Worked to establish brand differentiating creative and experience strategies, bringing strong conceptual thinking, data-informed insights, and innovative solutions to drive business decisions beyond what was expected. Adopted a user-centered design approach to rapidly test and iterate designs.

Key Contributions:

• Developed Brand Guidelines, Media Standards Guidelines, Annual Reports, Public Service Awards Dinner Brand, PR Kits, Media Kits, HR Book, Stationary System, Presentations, PSA Central Brand, and PSAnalytics Brand.

• Engaged with industry leaders in outdoor advertising to develop best practices, review, and critique creative for public service ads.

• Led a team of in-house and freelance designers, providing artistic guidance, daily project management, and a focus on their overall professional development.

• Advised cross-departmentally with C-Level, Campaign Management, PR, Interactive, Media, Media Measurement, HR, and Finance and Development to ensure the enterprise brand was properly integrated.

• Developed Infographics, snackable content, and campaign related graphics to create awareness and promote Ad Council brand as well as 40+ PSA campaigns represented nationally.

• Integrated QR codes into pedestrian focused out-of-home ads, directing viewers to site specific content that supported the campaigns message.

• Contributed to Creative Department's revenue growth of 25% in three years, through reassessing pricing structure based on industry standards and expanding creative capabilities into digital and interactive platforms.

• Created sitemap, wireframe and overall design of the website, and downloadable PDF of each media sections, editable forms, and ready to use brand assets.

• For nine years, created a comprehensive visual brand for the Ad Council’s Public Service Award Dinner, the company's largest yearly fundraiser.

• Conceptualized and developed the yearly annual report theme and content to bring to light the key issues of the year, including art direct photography, illustrations, and overall design to showcase 40+ campaigns, research results, testimonials, financials, organizational committees, board members, and staff. Education

Bachelor of Arts (BA), Graphic Design

& Illustration,

Kent State University

Children's Book Illustration, Silkscreen

Printing, Oil Painting SVA

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