Adrian Selby
**** ****** **. – Las Vegas, NV ****3
***********@*****.***
Professional Experience:
Jan 2015 - Present
Redcrown Consulting LLC
Owner
●Formed and created new import company (Tejano Imports LLC / Mezcal Veras, www.mezcalveras.com)
●Oversaw manufacturing and design of product (Mezcal Veras)
●Managed import of product from Mexico to the U.S.(Mezcal Veras)
●Managed bonded warehouse for storage and distribution of product to multiple states (Mezcal Veras)
●Procured various elements for production from overseas (Glass - China and Italy, Corks - Mexico) (Mezcal Veras)
●Managed timeline from production to market (Mezcal Veras)
●Built brand and sales and marketing staff (Mezcal Veras)
●Planned and built sales strategy (Mezcal Veras)
●Created and maintained relationships with distributors and partnerships (Mezcal Veras)
●Involved in various capital raises for multiple businesses
●Advised CEO’s on various marketing and sales strategies
●Secured rights for franchise of well-known chain for Las Vegas area
●Advised various clients on use of technology for businesses and home (POS, Google home, Amazon Alexa, Apple Home/Siri, Nest, Ring)
●Installed technology and trained clients on use of technology for business and home (POS, Google home, Amazon Alexa, Apple Home/Siri, Nest, Ring)
●Currently hold active Real Estate license
●Acquired clients and listed and sold properties throughout Las Vegas area
●Created new product from idea to manufacturing (Purecart)
●Managed partnership between manufacturing and sales of new product (Purecart)
●Led trade show booth for multiple trade shows (Purecart)
Jan 2011 - Sep 2015
John Varvatos - Hard Rock
General Manager, Corporate Sales Trainer, Store Opening Trainer
●Led store to reaching highest sales since opening ($5 million volume)
●Led store to 3 consecutive years of 10% growth
●Offered $5 million store in San Francisco as GM
●Helped build and implement company-wide indoctrination and training programs for new employees
●Built sales training program highlighting customer engagement, qualifying, relationship building, closing, and follow up
●Wrote the company indoctrination checklist for new hires
●Opened and trained staff of 5 new stores
●Created and led an all GM weekly conference call to address company issues, store to store issues, and company policies
●Successfully executed numerous store events
●Posted top sales numbers every month since being hired
●Taught staff to clientele outside of the store using various methods of phone contact, email, social networking, and event management
●Managed all aspects of the store from sales, marketing, visual, customer relations, profit and loss reports, hiring, etc
●Wrote store and employee reports and evaluations
Oct 2009 – Jan 2012
The Glendon Bar & Kitchen
Partner
●Raised investment capital and contributed own money for initial opening funds
●Assisted in all design, property negotiation, construction, supplier relations, customer relations, staff hiring, staff management, operations – open to close, marketing, event production, advertising and PR for the restaurant from concept
●Managed a team of over 30+ employees
Jun 2004 – Jun 2011
TOAST – Event Production Company
Promotions and Talent Director
●Managed various teams sizes from 20+ to over 50+ staff members
●Promoted, hired and managed staff, casted talent and associate produced from planning to execution major red carpet events for various clients such as Patron, a Rolling Stone, Coors Light, and Maxim Magazine for the last 7 Super Bowls
●Promoted, hired and managed staff, casted talent, and associate produced Rolling Stone Magazine’s 50th Anniversary party at Hard Rock Hotel for 2007 VMA’s
●Promoted, hired and managed temp staff, casted talent, and served as direct managing representative to National Event Director for Maxim Magazine for 2 years on 45 city national tour with Bud Light and Maxim Magazine
●Managed execution of 3 10-plus city national event tours for Maxim Magazine, managing and executing operations and hiring of staff
2001-2006
Moda – Fashion Boutique and Hair Salon
Owner – Sales Manager
●Planned, managed build-out, hired staff, marketed opening, managed day-to-day operations (open-close)
●Trained staff on all aspects of all clothing brands and how they would best suit the needs of each customer walking in (i.e.: history, designer, fit, fabrics, sizing)
●Trained staff on how to recognize customers’ needs and how to fulfill them using the clothes and products in store
●Developed and maintained relations with all wholesale suppliers
●Setup seasonal store displays and decorations and refreshed and rearranged with each new season
●Developed opening and closing procedures for staff for POS, forms, duties, and deposits and drops
●Maintained and operated and troubleshot POS systems
●Developed sales strategy and trained staff in all aspects of retail sales and customer service
●Managed sales team and schedules
●Set sales targets for all employees and motivated staff to reach their goals
●Responsible for 5 straight years of increased yearly sales revenues
●Trained and executed various customer outreach programs resulting in heavy repeat business and new customer business
●Developed multiple cross marketing campaign’s resulting in increased sales throughout many different seasons
●Traveled multiple times each year to meet with designers at their showrooms to be educated on product and strategies to increase retail sales
●Hired and trained all staff in all aspects of sales, customer service, opening and closing duties, and daily upkeep and duties
●Implemented structure and system for the entire business
●Was the primary buyer for and managed the entire inventory for business
●Developed and maintained customer relations
●Developed and implemented advertising strategies
●Developed and implemented all sales and marketing ideas for business
2000-2001
Morgan Stanley
Financial Advisor - Sales
●Developed customer base and performed sales in the retail division
1997-2000
Powertel (Now T-Mobile)
B2B Sales
●Performed visits to clients in assigned territories and analyzed their cellular needs for their businesses
●Sold business plans to clients in assigned territories
●Trained and educated customers on products (Smart Phones)
1992-1997
United States Navy
Rescue Swimmer/Electronics Warfare Operator
●Managed and executed training and operations for the command swimmer program
●Command Boarding Team training officer
●Command Fitness Coordinator (youngest ever at command)
●Work Center Supervisor Electronic Warfare Suite
Technical Skills:
●MS Office, Aloha POS, various retail POS, Adobe Photoshop
●Ios, Android, Google home, Amazon Alexa, Apple Home/Siri, Philips Hue, August Lock, Nest, Ring, Sonos
Special Awards and Accomplishments:
●Currently coach 2 club volleyball teams for girls ages 13-16
●Completed and placed in 2 Ironman Triathlons
●Co-Founder of Largest Triathlon Club in N. Florida
●Currently play on men's 4.5 tennis league team - Won city championships 2022
References:
●Available upon Request