PROFILE

Over the past two decades, I've cultivated a rich professional journey marked

by collaborations with some of the globe's most iconic brands. My expertise is leveraging design thinking and refined processes to yield tangible, measurable results. I use Figma and the Adobe Creative Suite to design advanced web applications, using AI to automate parts of the design workflow. I have worked with a wide variety of technologies and diverse teams to deliver exceptional user experiences.

jeffsnowdesign jeffsnowdesign @redsprocket

SKILLS

UX/UI Product Design

Brand Creation

Mobile App Design

Design Systems DSM

Web Design - WebFlow

High Fidelity Prototypes

AI Content Creation

Social Media Marketing

3D Modeling - MoGRFX

Photo/video Production

Agile Design, Kanban

High fidelity wireframes GOLFNOW.com

User Experience and Interface Design

Workflow: Low fidelity wireframes to high fidelity prototypes Dashboard

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jeffsnowdesign.com

Product Designer [IA/UX/UI/IXD/AI]

CERTIFICATIONS

SDI

SCUBA Divers International

CPR Adult/Juvenile

Red Cross

EDUCATION

Bachelor of Arts from

The University of South Florida:

Mass Communications Advertising

EXPERIENCE

Senior UX/UI Design Manager

Professional Systems Associates - Panama City, FL

April 2016 - Present

- Spearheading SaaS UI design system management with a focus on consistency

- Utilizing Figma, Axure RP, and Visily for prototyping

- Mentoring and managing a high-performing team of UX/UI designers

- Designing and overseeing the branding and visual design for the company and its products and services

- Implementing agile methodologies in a high-security environment

- Consulting with product and management teams to translate ideas into user-centric solutions utilizing the Sencha framework

- Driving the design of web-based and mobile app interfaces, conducting usability testing, and iterating based on user feedback Director of Interactive Design & UX

GOLF Channel - Orlando, FL

July 2014 to Feb 2016

- Elevated customer satisfaction by redesigning golfnow.com, incorporating retail options and a robust tee time booking engine

- Defined and executed brand standards for GOLF and GOLFNOW

- Led the creation of the Golf Channel Academy and Military Tee Times

- Built and managed a dynamic team of 6 UX/UI designers for mobile and web design

- Employed Sketch and Figma for storyboarding the GOLFNOW app, collaborating closely with cross-functional teams for a consistent design workflow

- Demonstrated management expertise in data analytics for customer retention and acquisition

SOFTWARE

Figma, Sketch, XD

InVision DSM/Prototyping

Axure Prototyping

Photoshop

Illustrator

After Effects

Principle

WebFlow, Framer, WP

Visual Studio Code - IDE

Abstract - Design

jeffsnowdesign jeffsnowdesign @redsprocket

mobile: 407-***-****

mail: ad3bfk@r.postjobfree.com

jeffsnowdesign.com

Product Designer [IA/UX/UI/IXD/AI]

Associate Creative Director

Starwood Hotels & Resorts Worldwide, inc. - Orlando, FL April 2006 to July 2014

- Orchestrated UX/UI designers, copywriters, and creative technologists to deliver creative solutions for Sheraton, St. Regis, and Westin Hotels

- Defined the visual identity for digital campaigns across the digital ecosystem

- Directed video and photography shoots for key lifestyle assets used on TV and the Internet

- Designed a sales app on over 1,000 iPads for the sales team, resulting in a substantial increase in sales conversions Founder

REDSPROCKET - Niceville, FL

February 2003 to Present

- Pioneering web design using CMS (WebFlow, Framer, and WordPress) focusing on efficiency through AI

- App design proficiency using Figma, Sketch, XD, and Visily

- Designing Visual Design Systems to ensure UI consistency

- Establishing and implementing design best practices and usability principles for a seamless user experience

- Educating team members on remote working best practices, design principles, standards, and habits for improved design efficiencies

- Designing and executing visually appealing, user-friendly workflow routes using Figma, Abstract, and Sketch

- Designing and development of mobile and web apps

- Interaction Design using Protopie and Visily

LIFESTYLE

AMA

Supercross/Motocross Racer

SUP

Stand Up Paddler

EXPLORER

MBT biking, surfing,swimming

jeffsnowdesign jeffsnowdesign @redsprocket

mobile: 407-***-****

mail: ad3bfk@r.postjobfree.com

jeffsnowdesign.com

Product Designer [IA/UX/UI/IXD/AI]

SaaS UX/UI

- Re-branded company

- SaaS UX/UI

- Design System Management

- User Research

- Branding

- Design to Development Processes

LMS UX/UI

- UI design

- UX user flows

- Content Creation

- Video Tutorials

- Guided Help

Featured Case Study

SaaS Design System, Branding and Content Development VIEW PORTFOLIO

Eye plus Candy equals Eye Candy

Portfolio

jeffsnowdesign jeffsnowdesign @redsprocket

mobile: 407-***-****

mail: ad3bfk@r.postjobfree.com

jeffsnowdesign.com

Product Designer [IA/UX/UI/IXD/AI]

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