NAMAN GULATI

Idea Machine Strategist Disruptor

ACADEMIC PROFILE

PGP - MICA 2024

B.E. 54.78 % MBM Engineering College 2018

Class XII(CBSE) 86.20 % Kalka Public School, Delhi 2013 Class X(CBSE) 89.30 % Delhi Public School, Faridabad 2011 AREAS OF STUDY

Cultural Analysis and Application, B2B Marketing, Marketing Strategy SUMMER INTERNSHIP 2 Months

Unthinkable Solutions, Gurugram Branding And Product Management Intern

Apr - Jun 2023

Conducted comprehensive market research and provided strategic recommendations for product-market fit and differentiation, focusing on the advantages of GPT-4 over GPT-3.5

Developed and implemented a LinkedIn marketing strategy, crafting engaging ad copies and establishing a consistent content calendar. Collaborated with designers to produce visually compelling creatives for effective content distribution Crafted persuasive landing page content to highlight Verbee's unique selling propositions, and managed a successful email marketing campaign using UTMs and Calendly for seamless tracking and scheduling Coordinated the creation of captivating promotional videos, providing storyboard guidance to freelancers and ensuring alignment with the brand's vision

Ideated and led the "Verbee Voices" internal campaign, utilizing gamification and micro-influencer concepts to boost GPT-4 use and foster community engagement within the organization Conducted comprehensive website audits for Unthinkable Solutions and Daffodil, identifying improvement areas and collaborating with designers for necessary enhancements

Organized and directed a large-scale office event, integrating in-person and online attendees, managing vendors, and delivering a memorable experience for all participants

Conceptualized and executed a targeted content strategy for Instagram and LinkedIn, created reels to showcase Verbee features, and coordinated with AI Influencers for training webinars Utilized AI Prompt Engineering on a GPT-4 tool for content curation and marketing strategy development Developed a training module and executed it to train various departments for the use of GPT-4 across various functions of the organization

WORK EXPERIENCE 23 Months

Accenture Solutions Pvt. Ltd. Data Management Analyst Oct 2019 - Aug 2020 Defined the parameters to segment data type for application Identified and Segmented the visual based data for processing Coordinated with client organization to ensure adherence to quality matrices Rose IT Solutions Content Writer Dec 2018 - Oct 2019 Worked on client and marketing programs/projects/campaigns Ideation and concept development with respect to copy/content writing for direct and digital marketing campaigns Writing, editing and proofreading copy/content for all the collaterals (print/digital) and responsible for high quality and zero-error delivery of the copy/content

Participated in brainstorming discussions, campaign development, creative brief development and creative execution for new and existing client programs

Interacted & worked with cross-functional teams (client servicing/sales/marketing) to understand business objectives and create campaigns to drive the most wanted response

Worked with design teams/external design agencies to ensure that the brand tone remains consistent across all touchpoints PCC Softech Pvt Ltd Content Writer Aug 2018 - Dec 2018 Research ideas and facts pertinent to the type of content/topic assigned Develop ideas derived from online/offline research and organize the same Created content based on research and brainstorming by following instructions provided for each type of document Developed engaging content for articles, blogs, stories and social media to entice and engage audience Ensured that web page content is edited properly to increase on-screen readability INTERNSHIPS 2 Months

Wolfzhowl LLP, Remote Management Trainee - Key Account Manager

May - Jul 2022

Conducted primary and secondary research to formulate the Positioning strategy for Wings Lifestyle (a gaming accessories brand) Undertook competition benchmarking to understand communication tonality and brand personality Conducted cultural study on altruistic behavior of Indians LIVE PROJECTS

Government of India, Gujarat Rural Immersion Sep 2023 - Sep 2023 Conducted 50+ in-depth interviews and 5+ focus group discussions with villagers in Kunariya and Dhori (Gujarat) as part of a rural ethnographic study

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Mined insights around social structure, cultural nuances, and media consumption spanning the two villages Analyzed the Socio-economic impact of The GOBARdhan scheme under the Swachh Bharat Mission on village development. Explored the Environmental, Health, and Safety impact of biogas plants on the locals. Explored the socioeconomic, environmental, health, and safety implications of the GOBARdhan project execution in these two villages.

Gained hands-on experience and practical exposure to real-world challenges in rural settings Recommended a multi-channel outreach strategy including local activations, influential icons, OOH, and digital initiatives to increase adoption among the people of the villages

Whistl.in Social Media Content Intern Aug 2023 - Aug 2023 Implemented a content strategy and executed an Instagram ad campaign for a mental fitness app Generated 96,674 impressions, increasing audience engagement by 130% and boosting website traffic by 50% Bittersweet, Ahmedabad Performance Marketing Project Intern Aug 2023 - Aug 2023 Optimized Bidding Strategies based on the targeted Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) for conversions Streamlined Campaign's Keywords by aligning with CPC and conversions Drafted ad copies for both Search and Display ads, resulting in a CTR of 6.68% Achieved campaign target with a 4.2% Click-Through Rate (CTR), resulting in 20+ conversions and 168k+ impressions Mondelez International Cultural Analysis and Brand Management Jun 2023 - Present Orchestrated a comprehensive semiotic analysis study, aiming to reposition Perk as a primary mood enhancer for consumers aged 13-25, leveraging deep insights into cultural signs and youth behavioral patterns Integrated the adoption of the "Generative Trajectory of Meaning" framework, enhancing Perk's brand strategy through literature reviews and studies on youth culture semiotics

Deployed advanced digital ethnography techniques, analyzing social media trends, and interactions to garner unfiltered insights into the target demographic's preferences and aversions Conducted 20+ in depth interviews and triads to capture critical nuances concerning youth emotional triggers and mood upliftment indicators

Nourish Organics Data Analytics Intern Jul 2022 - Mar 2023 Undertook research and data analysis with respect to organic food and snacks segment Visited different retail stores and conducted primary research to perform competitive analysis for brand perception Analyzed data with sentiment and factor analysis for customer profiling, experience, and price sensitivity Created different consumer personas based on price sensitivity on the basis of primary and secondary research POSITIONS OF RESPONSIBILITY

MICA, Ahmedabad

Co-led team of 21 members 2023

Responsible for designing and executing the selection process for the selection of the Junior Committee

2023

Enhanced social impact of committee initiatives by securing sponsorships from various corporate organizations and forming strategic alliances with other non-profit organizations 2023

Garnered community engagement & student participation and facilitated on-ground execution of various events focusing on women empowerment, health and wellness, and education of the underprivileged with an estimated average footfall of 200 per event 2023

ACCOMPLISHMENTS

Volunteer

Coordinated with different teams and co-led a team to arrange Oxygen cylinders, Ambulances and Hospital Beds for Covid Patients during 2nd wave of Covid-19 2021

SKILLS AI Prompt Engineering

INTERESTS Hip Hop Music, Travelling, Table Tennis

LANGUAGES English, French

MICA Placement Season 2023-24

Contact this candidate