Michelle Winstead

ad3ary@r.postjobfree.com

818-***-****

in/michellewinstead

designbymiwi.com

SUMMARY

Experienced Marketing Manager and Graphic Designer with a proven track record of directing startup and ongoing operations, including team leadership and development, service delivery, graphic design and marketing, and original content creation. Exceptional communicator with a collaborative approach to working with teams, vendors, and clients to align priorities and achieve mutual goals. Skilled in leveraging data to adapt strategy and influence change.

EXPERIENCE

Principal Designer and Consultant (Freelance)

Design by Miwi, North Hollywood, CA October 2000 - Present

• Delivering graphic design and marketing consulting services on a project basis and completing projects across a range of industries, including healthcare, fitness, real estate, automotive, property management/investments, insurance, technology, restaurant, software, entertainment, industrial tools, and fashion/apparel.

• Separated the brand into Eevolve Marketing to provide marketing services for real estate agents offering custom design, content, paid social media advertisements, and account management for social media and vendors.

• Developed custom and template designs for listings, organized events, and marketing collateral that communicates key messages, increased event attendance by 40%, and helped clients achieve their goals.

• Developed a reputation for delivering high-quality work on time in less than 48 hours, and within budget using modern development tools and efficient work processes to deliver within the required time frame.

Marketing Coordinator

Creative Circle (Contract for Kidder Mathews), Los Angeles, CA September 2022 - October 2022

• Provided graphic design and marketing consulting services to 48+ commercial real estate agents leveraging extensive knowledge of graphic design and marketing best practices while maintaining branding standards.

• Designed and created print and digital marketing materials including brochures, offering memorandums, maps, flyers, emails, social media, and postcards.

• Selected and edited photographs, maps, and floor plans to ensure that the content and design is visually appealing and informative.

• Supplied administrative and marketing support to agents and teams, including proposals, executive summaries, and other documents. Developed 4+ presentations per week.

• These efforts contributed to the success of Kidder Mathews and their agents in the sale or lease of properties. Listings averaged 5-10 per week as new, in escrow, or closed listings by office.

Marketing Coordinator

Sotheby's International Realty, Los Angeles, CA July 2020 - July 2021

• Delivered graphic design and marketing consulting services to 80+ luxury real estate agents in a fast-paced environment. Assisted agents with print, digital, and social media strategy, including paid social media advertisements, account management, and post design and content.

• Generated analytic reports for ROI/PPC, and other advertising and client reports and monitored SEO as needed.

• Researched, designed, and placed advertisement and collateral orders valued at over $30K annually including vendor management. Selected candidates for PR placements.

• Managed design for the Brentwood brokerage and Brentwood Manager, including social, print, emails, and wayfinding or office signage.

• Liaised with photographers and assisted agents with photo selection, copywriting, and editing.

• Uploaded, organized, and activated listing copy, photos, and videos to the MLS and Sotheby's website.

• Provided training and support to agents and staff for Sotheby's proprietary applications (Design, CRM, Communication) and other marketing tools through in-person sessions and tutorials, resulting in a 50% reduction in direct custom marketing requests, and a 20% increase in agent productivity.

• These efforts contributed to the success of Sotheby's International Realty, and their agents, in the sale or lease of properties. Listings averaged 10-20 per week as new, in escrow, or closed listings by office.

Marketing Manager/Lead Marketing Coordinator

Teles Properties, Los Angeles, CA August 2013 – May 2018

• Delivered graphic design and marketing consulting services to 150+ luxury real estate agents across multiple offices in a fast-paced environment ensuring that all activities aligned with branding standards.

• Proactively led project management, copywriting/editing, and design for print, outdoor, collateral, and digital content for Residential and Commercial divisions while providing strategic guidance to agents on branding and marketing efforts, resulting in increased market exposure.

• Individually developed and delivered an average of 130 projects per week in less than 24 hours by using a high level of organization, accuracy, and efficiency in work processes.

• Facilitated project development and troubleshooting activities to guide Marketing Coordinators and the Production Team and developed new policies for the department to assist with efficiency and clarity in marketing operations.

• Designed and placed advertisements and collateral orders valued at over $80K annually with vendors and publications, using market research.

• Individually developed, delivered, or coordinated digital design for the assigned office's agents, assisted with social media management, and monitored SEO, as needed.

• These efforts contributed to the success of Teles Properties and their agents, in the sale of properties. Listings averaged 20-30 per week as new, in escrow, or closed listings by office.

Graphic Designer

Farmer's Insurance (Randstad USA), Los Angeles, CA May 2013 - August 2013

• Supported graphic design for the form division, assisting in the creation of various forms and documents with multiple pages and drafts. Averaged 5-10 documents per day.

• Developed designs for form templates and collaborated with team members to ensure consistent and accurate branding across all materials.

• Individually delivered an average of 25 projects per week in less than 24 hours.

• Implemented the rebranding efforts for the Farmer's logo using Adobe Illustrator and Adobe InDesign, with the logo used on all materials.

Graphic Designer

Club Assist, Los Angeles, CA October 2012 - April 2013

• Assisted with campaigns and created designs for AAA Battery Services and the Ancillary Tools Division ensuring alignment with the company's vision and brand.

• Collaborated with the marketing team and provided support for other projects.

• Designed Ancillary Tools Catalog and a new Club Assist Company logo.

• Developed 2 winter and summer promotional campaigns for print and digital media.

• Produced large-format collateral in-house, and handled cutting, finishing, and assembly often 10-20+ units.

Chief Executive Officer

MW Enterprises/Curves, Los Angeles, CA May 2003 - June 2012

• Directed startup and ongoing operations with a team of 20 direct reports across 2 locations supporting 400+ health club members, including team leadership, employee hiring/training, payroll, tax filing, business planning, fundraising, retail space planning, merchandising, material procurement/logistics, sales, and marketing strategy.

• Provided engaged leadership and development to employees reducing turnover by 30%.

• Development and implementation of internal promotions and incentives to manage membership attrition, increasing participation by 40% such as entertainment/events, design, and décor, and community philanthropy.

• Managed staff training and support for proprietary applications including CRM and Marketing tools. Generated analytic reports on sales revenue, ROI, and advertising or client attendance reports tracking membership change.

• Generated all print, digital, and outdoor marketing and incentives with an advertising budget of $15K and a promotions budget of $2K per year contributing to annual sales of $200K+.

• Spearheaded projects for the LA Coop of 20+ health clubs, including a commercial spot for a product launch.

EDUCATION

Bachelor of Arts - Graphic Design

California State University - Northridge • Northridge, CA

Bachelor of Science - Business Administration

Minor in Political Science and English • University of Nebraska-Lincoln • Lincoln, NE

Associate of Arts - Fashion Design

Fashion Institute of Design and Merchandising • Los Angeles, CA

INVOLVEMENT

11230 Peachgrove Street HOA

Board Member, President • October 1999 - September 2022

• Led board in developing comprehensive annual and strategic planning including fiscal and budgeting processes delivering 5% growth in reserves and lower operating costs.

• Attend and participate in meetings and email correspondence to remain informed about the association's business.

• Enforced the governing documents and solicited reasonable estimates/inquiries and plans regarding maintenance issues, rules violations, and assessments that required a decision.

SKILLS

MAC/PC computer skills, including Adobe Suite (Photoshop, Illustrator, InDesign), Acrobat, Microsoft Office (Word, Excel, Powerpoint, Outlook), Google Suite, QuickBooks, Slack, Zoom, Teams, Basecamp, Emma, Active Pipe, Wix, WordPress, Canva, ChatGPT, Dropbox, and WeTransfer. Familiar with Asana, Workfront, and Mailchimp. Also have learned proprietary and non-proprietary programs for roles.

Skilled in Business Management, Sales, Advertising, Marketing, Copywriting/Editing, Research, Merchandising, Social Media, Graphic and Fashion Design, Print Design, Digital Design, Production Design, Brand Strategy, Art/Creative Direction, Interpersonal Communication, Cross-Functional Collaboration, Project Management, Operations Management, Asset Management, Adaptability/Team Leadership, Timeline Accountability/Time Management, Planning/Strategic Thinking.

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