ALLYSON MOORE

Pleasanton, California 408-***-**** ad3apj@r.postjobfree.com linkedin.com/in/Allyson-V-Moore

Email Marketing Manager

Dedicated Senior Marketer with a proven track record of developing and executing email marketing programs that drive pipeline and build revenue. Skilled in demand generation, ABM, market-facing business strategy, stakeholder collaboration, and data analysis. Focused on conversion growth, increasing user engagement, delivering revenue, and improving ROI for both near and long-term business objectives. Passionate about nurturing brand equity and loyalty.

KEY SKILLS

Integrated Campaign Framework Nurture Strategy Implementation Campaign Execution ABM Omnichannel Strategy DEI Stakeholder Management Pipeline Generation Performance and Data-driven Growth Mindset

SAP CUSTOMER EXPERIENCE (CX) – San Ramon, CA 4/2019- 6/2023

Global Marketing and Digital Demand Programs, 10/21 – 6/2023

Leveraged analytics, and best practices in digital strategy and marketing to achieve KPI goals, focusing on B2B, B2C, retail industry products, and CPG customers/personas.

•Increased funnel lead goal by 123% for Customer Experience Commerce programs.

•Program managed holistic CRM lifecycle channel programs, from acquisition through retention via omnichannel platforms, delivering 78% program engagement.

•Championed cutting edge paid/organic social media, delivering 17% lead increase and a 23% reduction in costs.

•Collaborate cross-functionally digital experiences for optimization and management across all internal/external teams, including program managers, team leads, creative, Ops and data, web producers, and all agency resources.

•Drove nurture strategy and programs to build engagement, fuel alignment to campaigns/events and scaling for pipeline and revenue growth.

•Built, tested, and drove nurture subscription programs, A/B testing for engagement, pivoting to correct stage of journey based on Marketo signals. Delivered a 5% increase in click-thru-rates.

•Shaped content strategy, planning, and delivery through all stages of marketing funnel, including SEO, audits, thought leadership journeys, dynamic demos/infographics, and blogs for an orchestrated customer journey.

•Built dormant/churn programs, encouraging on-prem customers transition to the cloud, delivered SQL increases.

•Experience leading global cross-functional projects with stakeholders in a highly matrixed organization.

Global Digital Campaigns and Regional Enablement, 4/2020 – 10/2021

Achieved marketing goals through management, development, and supervision of full-time employees. Aligned HQ with Global Regional stakeholders to execute CRM campaigns, digital events, and tracking data to optimize KPIs.

•Executed personalized messaging strategies to drive vision for 1-to-many and 1-to-few journeys.

•Create/identified specific segments and audiences for targeted campaigns resulting in, 2% increase to the funnel.

•Working with operations to identify KPI metrics, measure, analyze and report program outcomes; translated into actionable insights for optimizing campaign performance. Delivered a 17% increase in click-thru-rates.

•Led digital event audience attainment, communications, and promotions for global events and regional webcasts.

•Drove post event nurture, and retention streams, scaled event outreach, improved pipeline traction to tele sales.

•Designed strategies with partners to co-market SAP CX campaigns, assets, and programs, resulting in 20% partner pipeline engagement.

Global Campaign lead, Sales Cloud and Service Cloud, 4/2019-4/2020

Built and delivered dynamic campaigns for Sales and Service Cloud, across the full customer and partner journey. Executed a comprehensive demand generation strategy mapped to key audiences and personas.

•Managed the weekly email program, maintained the robust Callidus database, exceeding SAP best practice metrics.

•Optimized the digital experience strategies to drive increased retention, accelerate adoption, and strengthen customer value, ultimately moving customers into upsell and cross-sell solutions.

Allyson Moore, cont.

•Partnered with operations to develop monthly analytical analysis of campaign performance, showcasing ongoing data-driven insights, to drive incremental opportunities.

•Leveraged data to develop, lead, and measure results for programs, campaigns, go-to-market (GTM), sales, and increased adoption.

•Built strong and trusted relationships in a virtual and remote working environment, delivering to strategic goals.

Cisco Systems, Inc. – San Jose, CA 2/2013-2/2019

Marketing, Campaign Management and Sales Enablement Consultant

Led global implementation of day-to-day campaign needs for full funnel, high-scale programs, and alignment.

•Drove global automated seller upsell program, achieving a 90% engagement rate and driving GTM traction, program incentives, and adoption of product.

•Provided full funnel customer journeys for Services Land and Expand Campaign, delivering a 240% SQL increase.

•Managed high-scale Services-led ‘Last Day of Support’ campaign, generating an ROI of 76% and approximately $10M in SQL.

•Facilitated Services execution for Persona Buyer Customer Narrative to five key Services buyers, driving adoption throughout Services.

ADDITIONAL RELEVANT EXPERIENCE

Amdocs Software, Inc.-San Jose, California

Manager Marketing and IBM Partner Programs

Palm, Inc.-Sunnyvale, California

Senior Marketing and Communications Consultant

Sun Microsystems, Inc.-Menlo Park, California

Manager; Marketing, Advertising, Partner Marketing, and Field Services Programs

EDUCATION

Bachelor of Arts B.A. Communications

Pepperdine University, Malibu, CA

Professional courses including Program Management, Sales Management, Planning, and Communications.

LinkedIn Certifications: Marketing Strategy, Upsell & Cross Selling

CERTIFICATIONS

Google Ads Search Certification, July 2023

Cisco Digital Social Media Certifications: Specialist, Strategist, and master’s level.

Digital Qualifications:

Adobe Analytics, Google Analytics (+certification) Marketo, Campaign Cockpit, CDP, Sprinkler, 6Sence, CMS, AEM, Jira, Wrike

AWARDS

Sun Microsystems, ADDY Award Winning Campaign

Sun Microsystems, Marketing Vice Presidents Award Winner

Cisco Top 50 social media leaderboard lead

SAP Customer Experience Fast Start Award Winner

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