Contact

713-***-**** (Mobile)

ad3amx@r.postjobfree.com

www.linkedin.com/in/julie-jacks-

hastings-aab73110 (LinkedIn)

Top Skills

Program Management

Customer Analysis

Entrepreneurship

Julie Jacks Hastings

Unique Combination of Technical Aptitude, Reporting, Marketing and Personal Skills

Katy, Texas, United States

Experience

Great Southern Insurance Agency

Silent Co-Owner/Insurance Business Analysis

January 2017 - Present (6 years 7 months)

Katy, Texas, United States

Julie Jacks Hastings is the co-owner at her family business started 38 years ago. She uses her data mining skills to financial forecast, drill into several sources of data and demographics to extract meaningful insights to present through synopsis reporting in order to make future financial and marketing decisions.

GS Marketing

Project/Senior Business Intelligence Analyst

September 2009 - September 2014 (5 years 1 month)

Houston, TX

-- Developed new product analysis process using a team of 15 extracting data including creating internal and external surveys, competitive analysis, cost/ financial analysis, current trends, market intelligence research, unique product position recommendations and continuous product improvement plan based on results.

-- Proved new product initiative that decreased internal total workload by 45% due to more efficient processes. Found implementing specific process improvements would reduce internal costs by 36.5%.

-- Reported all project progression updates internally and externally. Lead update meeting discussions. Created and controlled an accurate and efficient project tracking system through Sharepoint.

-- Monitored Marketing Data Mart recurring feeds from vendors and clients; Wrote Business Requirements for a monitoring dashboard. Page 1 of 5

-- Attained information from 19 separate data sources providing over 300 data elements of data for the Data Mart through research and consultation for new CRM database/campaign tool.

-- Developed and implemented Test Plans to test data formats, population, possible values, business rules, and normalization rules on columnar database consisting of > 50 million rows. Researched data anomalies.

-- Responsible for researching and writing Business Requirements for all current reporting to be moved to Tableau. Standardized 15+ reports into 2 ROI reports to reduce duplicated efforts.

-- Provided cases studies on predictive campaign performance based on geographic, transactional and behavioral data element analysis.

-- Earned Green Belt in Lean and Six Sigma Methodologies. USAA / Millenium Group

Marketing Analyst II (Contract)

March 2009 - August 2009 (6 months)

San Antonio, TX

--- Managed marketing project and strategies for prospect, retention and cross-selling campaigns for health insurance, property and casualty insurance, life insurance, banking and investment services using e.Piphany and SAS EG.

--- Analyzed audience selection with marketing strategies and suggested changes to increase ROI.

--- Created comprehensive documentation procedures to ensure that new Marketing Analysts were able to continue projects with a reduced learning curve from 'new employee' to 'productive employee' status. Southwest Precision Printers

Marketing Campaign Analysis Manager

March 2008 - March 2009 (1 year 1 month)

Houston, TX

--- Hired to introduce data profiling, customer targeting and ROI analysis to complete the full circle of direct marketing endeavors to a traditional marketing company.

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--- Consulted on closing the marketing cycle gap by analyzing the profitability of marketing campaigns, providing reporting suitable to the audience to illustrate current statuses.

--- Recruited to salvage a client's business that needed expertise in database maintenance, data integrity, and ROI analysis of marketing campaigns. Increased revenue on this account by 64% by understanding and automating the internal database processes. "With your hard work, dedication, experience and expertise, you've earned my trust." - national air conditioning manufacturer

(confidential)

--- Successful in data manipulation and producing reporting on complex audience targeting projects.

--- Purchased and implemented advanced software to increase efficiency, accuracy, and the quality of data for better campaign results. KnowledgeBase Marketing (KBM Group)

Data Processing Manager

2003 - 2008 (5 years)

Houston, TX

--- Managed team to execute CRM campaigns for some of the nation's largest medical insurance, financial, and retail companies.

--- Supervised direct marketing efforts including targeted list selection, data enhancement, merge/purge, campaign segmentation, response analysis reporting, data modeling and application, and comprehensive quality assurance.

--- Managed database transition from Mainframe to Oracle Relational Database platform of over 300 million records to be the primary engine for campaign management and analysis including creating and evaluating change controls, holding user acceptance testing sessions, organizing project issue meetings, and tracking processes and changes.

--- Successful in managing Process Improvement efforts and responsible for saving department over 315 hours and > $25,000/year by standardizing and automating processes.

--- Project team varied in size from 3 to 15 team members. Page 3 of 5

Adplex

Marketing Data Analysis Manager

2002 - 2003 (1 year)

--- Responsible for using industry knowledge and researching new technology to create the Marketing Data Department and its functions as part of a newly introduced database marketing division.

--- Managed CRM and prospecting efforts for national retail companies.

--- Designed process of reporting response analysis of direct marketing efforts using profiled client database information, demographic and lifestyle data from several software sources, mapping results, and profiling.

--- Identified prime customers and media for clients to target using market intelligence software to incorporate into marketing campaigns.

--- Researched and purchased mapping software (MapInfo) to create mapping products used within full direct marketing campaigns for added value, as well as sold separately for individual projects.

PrintMailers Inc.

Data Department Manager

May 1997 - July 2002 (5 years 3 months)

Houston, TX

--- Reformatted all procedures in the Data Department and developed continual training methods to educate Data and CSR Team Members on department changes to meet company growth needs.

--- Planned major projects involving programming and major database manipulation, software research, and software implementation.

--- Steered the department towards innovative ways to function within the company resulting in reducing losses from over $10K per month to a surplus.

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--- Recognized for spearheading the reformation campaign by being asked to give a company-wide presentation explaining root cause analysis, procedure Page 4 of 5

implementation, and how performance data was measured to determine improvement.

--- Liaison between the department and other department managers including Executive Management, Production Planning, Distribution, Manufacturing, and Customer Service.

--- Recognized the necessity to document departmental procedural manuals for use in training current and newly hired department employees on the automation of the department.

--- Project team varied in size from 3 to 7 team members. Fearon, Hepner and Rhodes (FH&R)

Demographic Marketing Technician

1996 - 1997 (1 year)

Houston, TX

--- Analyzed demographic and marketing information for clients to produce studies to determine profitability for nation-wide geographical locations.

--- Developed databases to generate national models helping clients to understand the propensity of potential customers to buy their products and services.

--- Performed geographical demographic analysis using maps and profiling software to find potential customers.

--- Accurately compiled reporting under strict deadlines; coordinated responsibility with members of production team to maximize efficiency.

--- Ensured reliability of all product reports through extensive editing and researching various sources of data.

Education

Stephen F. Austin State University

BBA, Marketing

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