ZOE ZHOU ad3amj@r.postjobfree.com

San Diego, CA 858-***-**** https://www.linkedin.com/in/yiying-zhou EDUCATION

Master of Science in Business Analytics, Rady School of Management 12/2024 University of California-San Diego, CA

• Rady Fellowship Receiver (25%Scholarship)

• Relevant Courses: Business Intelligence Systems, Customer Analytics, Web Mining and Recommendation System Bachelor of Science, Big Data Marketing

Beijing International Studies University, Beijing, China 07/2023

• GPA 90.5/100 (top 1%), China National Scholarship, University Level First Class Scholarship EXPERIENCE

Data Science Intern, My EdMaster LLC, Leesburg, US 12/01/2023- 01/2024

• Employ advanced machine learning techniques, including Random Forest classifiers and Logistic Regression, to develop and refine algorithms for healthcare data analysis and model building.

• Utilize Git and Shell language for website front end testing. Used DBeaver for SQL database management.

• Coordinated with the management team for project management utilizing Jira. CEO Assistant, Oxbridge Economics, Boston, US 04/2023-07/2023

• Execute various administrative tasks, including Domestic & International entrepreneurship competition. Prepared for business plan, pitch deck and finance materials, and other correspondence to Business Management team. Digital Marketing Intern, Walmart, Shenzhen, China 02/2023 - 05/2023

• Develop, implement, track and optimize digital marketing campaigns through email, websites and social media.

• Conducted A/B testing for email marketing, used Salesforce Marketing Cloud and SQL to manage database.

• Conducted market research to target suitable E-commerce service partner. Analyzed and report campaign results. Data Analyst Assistant, CTR Market Research CO. Ltd, Beijing, China 09/2022 - 12/2022

• Produced media data analysis for major platforms such as JD(the largest retailer in China) and top mobile providers and TV media in China, extracting data using Excel Pivot Table and PowerBI for data visualization

• Utilized Python Pandas for data cleaning and analyzing, processing over 90,000+ datasets.

• Crafted analytical reports detailing marketing strategies, leading to an average of 10% increase in clients' ROI

• Co-ordinate with client’s business segment teams to identify pain points in current business strategy, provide industry trends and competitor progress and work to set new strategy. Cooperate Development Intern, Walgreens Boots Alliance, Shanghai, China 04/2022 - 09/2022

• Analyzed brand performance in China through market research and competitor analysis in pharmaceutical retail.

• Collaborated with senior directors and reported to Asia Pacific President of corporate development progress.

• Help to define brand’s distribution model for the future - across branch, contact center, and digital channels. Partner with all lines of business to make recommendations on how to increase customer base and market share.

• Developed online branding and selling strategies, yielding a 43% increase in store followers. PROJECTS

Persona Analysis Based on Credit Card Data, Business Intelligence System UC San Diego, Business Analytics Department

Cleaned dataset of credit card transaction information, using Tableau Prep Builder to join the dataset with US. hose income data and house listing price dataset. Use KNN algorithm to segment customers and build Tableau dashboard SPECIALIZED SKILLS

Hard Skills: Data Science and Machine Learning (Python NumPy, Pandas, Sklearn etc.) Data analytics (Excel,SQL), Data visualization(Tableau, Power BI), Deep Learning (Pytorch) Soft Skills: Project management, leadership, branding strategy, consulting, negotiation, market research PROFESSIONAL AFFILIATIONS & LEADERSHIP

• Leadership: Co-Director of Marketing and Communication at Rady Data Analytics Club (2023-present )

• Volunteer: UCSD International Students & Programs Office (ISPO)

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