RICHARD WEBER

* ***** ***** *****

Rye Brook, NY 10573

973-***-****

ad3aji@r.postjobfree.com

PROFILE SUMMARY

Dynamic marketing and communications professional with a wide range of leadership roles and accomplishments in both the for-profit and nonprofit business arenas. Successfully managed the development and implementation of strategic plans to generate significant brand recognition and revenue.

KEY SKILLS/EXPERIENCIES:

- Creative Strategy - Communications - Press Releases - Website Development

- CRM (Salesforce) - Research - Mentoring - Social Media Content

PROFESSIONAL EXPERIENCE

DIGITAL MARKETING SPECIALIST 10/20 – 12/23

MARTINDALE-HUBBELL, New Providence, NJ

Inside sales/marketing position, responsible for cultivating the “digital footprint” for attorneys throughout the US and Canada. Contacted via phone and email to 600+ prospects monthly, using Salesforce and Google Analytics to monitor activity. Pitched a range of marketing tools, including paid profile, website, social media, SEO, and auto-scheduling feature specially designed for law firms.

SENIOR MARKETING/BUSINESS DEVELOPMENT CONSULTANT 7/17 – 10/20

YAI, New York, NY

Special assignment overhauling key aspects of YAI’s marketing program. Young Adult Institute is the largest provider of services to people with intellectual and developmental disabilities (I/DD) in New York State. Achievements included:

Comprehensive marketing and communications programs for multiple YAI agencies

Video branding campaign for YAI Corporate

Introduction of “Spotlight,” a new series highlighting the achievements of people with I/DD

Highly successful year-end fundraising and event marketing effort

MOMENTUM, South Plainfield, NJ

Implemented business development programs for the largest private energy company in the US. Activities included working with key decision makers through self-generated contacts, referrals and warm leads provided by the company. iPad technology used to analyze marketplace effectiveness and monthly sales results.

DIRECTOR OF MARKETING 6/12 – 7/17

ITEC, New York, NY – largest social service agency for children in Israel

Responsible for Israel Tennis and Education Centers’ marketing and communications programs, helping 20,000+ at-risk and special needs children in Israel. Accomplishments included:

New strategic branding message that captured ITEC’s mission of compassion and learning

Integrated marketing and communications campaigns to generate greater awareness among current donors and younger prospects

Press releases, emails and social media posts to Board members, donors, and prospects

Revamped marketing collateral material (flyers, posters, invitations, roll-ups, banners)

Supervision and training of staff members in New York, Florida, and Israel

Redesigned ITEC web site and branding video

DIRECTOR OF DEVELOPMENT & MARKETING 10/08 – 6/12

MARTIN ROBERTS DESIGN, Stamford, CT – award-winning retail design firm

Supervised the marketing, communications, and business development activity. Collaborated with a team of retail consultants, architects, interior designers and graphic artists to help with the overall branding of space for a number of leading retailers, including Barnes & Noble, American Express, Wal-Mart, Kenneth Cole, Dunkin’ Donuts and Home Meridian International.

NEW BUSINESS DEVELOPMENT MANAGER 4/05 – 10/08

MEDALLION RETAIL, New York, NY – home of “dynamic buying environments”

Managed the new business program for one of the region’s premier retail marketing firms, creating impactful retail environments and material for clients such as Barnes & Noble, Converse, and Foot Locker. Responsibilities included preparing and delivering new business presentations, overseeing monthly direct mail campaigns to clients and prospects, analyzing current trends and news from various trade publications, updating Medallion Retail’s data base of clients and prospects, fostering strategic alliances with other companies, and contacting prospects via phone, e-mail, and direct mail.

EDUCATION

Master of Business Administration (MBA) - St. John’s University, New York, NY

Bachelor of Arts - Fairleigh Dickinson University, Madison, NJ

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