MARIO KOHN

Hallandale Beach 754-***-**** ad3afn@r.postjobfree.com

PROFESSIONAL SUMMARY

Product Research, Development, Category Management and Marketing Professional with broad experience in Product Lifecycle Management, Strategic Partnerships, Marketing Initiatives and Driving Business Development in the US, Brazil and other Latin American markets. Proven track record of success in being a catalyst for change and a driver of results, improving profitability within fiercely competitive markets. Background includes work with startups, rapid growth situations and turnaround challenges in technology, retail and consumer goods industries.

SKILLS

• Market Development/Business Development

• Product Life Cycle Management

• Strategic Marketing Programs

• Product Design, Development & Launch

• Consumer Packaged Goods (CPG)

• Strategic Sourcing/Procurement

• Targeted Integrated Marketing Strategies

• Product Sell-Through Strategies

• Profitability/Pricing/Packaging

• Fiscal Results/Accountability/Budgets

• Trend Modeling/Performance Analysis

• Wholesale/Distribution

• Supply Chain/Logistics/Inventory Management

• Procurement

• Production/Quality Control

WORK HISTORY

Sr. Manager, 01/2016 to 06/2022

BRASIL HOME DÉCOR

Negotiating with Miners, Stone Cutters, Stone Polishers while frequently traveling between US and Brasil for product research and development. Responsible for directing concept design, feature definitions and production support & development.

• Oversee planning, directing, design, and implementation of marketing, promotional, and public relations campaigns to enhance brand identity and awareness

• Select clientele include Macy's, Wayfair, Front Gate, Bed, Bath and Beyond

• Built trust and relationships with tribal chiefs and became first person ever to export Gamelas, wooden bowls, handmade by Indian tribe in Amazon

• Proactively manage strategic and tactical execution of product range and pricing strategy aligned with company's global strategy

• Review and maintain pricing programs to maximize gross and net profit margins

• Involved with procurement through to product sell-through including product design and development, R&D, marketing, branding, pricing, packaging, and launch

• Developed several channel partnerships and sold directly to chain stores

• Approach product line from both manufacturing and consumer perspective and develop go-to market strategies for entire product line portfolio

• Coordinate product introduction to ensure maximum penetration of market segments

• Identify market potential, establish pricing and market strategies, estimate potential sales, introduce to market, handle distribution/channel issues and manage mature products through phase-out

• Accountable for gross sales and profitability of product line

• Plan, organize, and coordinate programs to ensure achievement of financial/budgetary goals and optimum allocation of resources

• Coordinate trade events and company booths at key industry events and create exhibits which allow customers to fully experience full portfolio of products

• Trade shows are in New York, Atlanta, Chicago, and Las Vegas. Marketing and Product Development Manager, 09/2011 to 08/2015 SOCINTER RIO DI JANEIRO – MIAMI, FL

Proactively recruited to spearhead all aspects of product development and management of a product portfolio in excess of $30MM. Responsible for sourcing, packaging, pricing, marketing, branding, licensing, contract negotiation, budgets and fiscal success of product lines

• Traveled extensively to China, Taiwan, Japan, Korea and Hong Kong to develop products, attend trade shows and expand distribution channels for consumer-packaged products and electronics

• All products were manufactured in China and had office in Shenzhen for 3 years

• Negotiated first licensing agreement for Chili Beans (500-franchise chain of stores specializing in sunglasses and watches similar to Sunglass Hut in US) for a line of custom branded headphones, earphones and iPhone cases

• Designed and developed entire product line

• Differentiated Chili Beans and maintained #1 brand status in country

• Sold more than 208,000 units in 24 months

• Targeted underserved markets and initiated creative programming ideas to generate brand demand in those new markets

• Conceived, developed, and grew Sillifun brand by triple digit growth in region and by 63% overall

• This brand consisted of silicone purses, eyeglass cases, makeup pouches, etc

• Successfully directed and managed multi-channel marketing strategy across international markets including new product launches and seasonal planning for accounts generating over $20MM in net sales.

Product Development and Marketing Manager, 01/2008 to 09/2011 Kamashastra – SAO PAULO, BRASIL

Accountable for overseeing the product development and strategic marketing functions for all company brands with emphasis on championing innovative brands while driving consumer demand, market share, sales, and profitability. Oversaw the planning, directing, design, and implementation of marketing, promotional, and public relations campaigns to enhance brand id entity and awareness

• Required extensive travel to suppliers from Brasil ( for cosmetics), China & Japan (for toys), France

& Italy (for lingerie) to develop a catalogue of products

• Differentiated Kamashastra from competition and grew brand to become #1 premium brand in the country

• Developed strategic partnerships with high-end companies to establish brand as luxury branded lifestyle product

• Launched four award-winning products and increased sales from zero to $4.5M M annually in two years

• Conducted innovative guerilla marketing initiatives on very small budget and significantly penetrated brand into department stores such as Daslu (the top upscale boutique department store in Brazil) through pop-up stores

• Spearheaded promotions for consumer packaged goods and loyalty programs such as POS advertisements, strategic visual displays, sample giveaways and more

• Created and executed break-through marketing strategies and best-in-class brand strategies to drive sales

• Engineered profitable go-to-market strategy negotiating and opening key national and regional distributors to ensure high penetration across all Brazilian drugstores

• Achieved double digit growth every year in emerging markets for clothing, cosmetics and skin care product lines.

Product Development and Marketing Manager, 01/1996 to 06/2008 BRASIL CONNECTION – SAO PAULO, BRASIL

Accountable for development and production management of all new and company owned products including packaging, sourcing, production, fulfillment services, marketing, and branding. Provided product, material, technical, and sales support to the organization and customers

• Established pricing strategies and programs, built business plan and oversaw development process through product launch

• Oversaw product portfolio generating $90MM in annual sales

• Created diversified catalogue for TV/ Home Shopping network

• Extensive travel to China, Japan, Taiwan, South Korea, United States, India, Spain and England for Supplier relations and Catalogue development.

• Developed ground-breaking commercial and infomercials for direct response television (DRTV) in Brazil to market and promote highly innovative consumer packaged products resulting in record sales of $7.5M M per month for company

• Created in-house production company, 150-person call center and warehouse for goods to fulfill over 1100 orders per day

• Developed state-of-the-art breast lift product that was manufactured by 3M

• Part of team to grow the organization to become 3rd largest investor of media in Brazil

• Launched multiple products annually, resulting in $100MM+ in revenues at average profit margin of 28%.

EDUCATION

Bachelor Degree: Architecture

New York Institute of Technology - New York, NY

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