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Business Development Public Relations

Location:
Boca Raton, FL
Posted:
February 02, 2024

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Resume:

MANUELA PUJALS LORD, MS.

**** ****** ****, **** *****, FL 33433

954-***-**** ad3a9b@r.postjobfree.com

Senior-Level, Strategic Sales and Business Development Executive with over 25 years of experience in international business development, branding, marketing and public relations. In-depth experience in international managed care, international hospital departments, international, domestic travel insurance industry and air ambulance industry.

EDUCATION:

Managed Health Care Professional Designation – Health Insurance Association of America – Spring 2001

Master of Science in Management and Organizational Development – US International University, Mexico City Campus – June 1995

Bachelor of Arts in International Affairs - John Cabot International University – Rome, Italy - June 1992

PROFESSIONAL EXPERIENCE:

MORE Health, San Mateo, CA – VP of Global Sales – June 2021 to February 2023.

*Responsible for branding, B2B, lead generation and new sales within the IPMI, international healthcare delivery markets and international TPAs.

Generali Global Health Services, Toronto, Canada - Regional Manager Network, Americas - September 2019 to May 2021.

*Accountable for developing and delivering a Network Strategy for the Americas.

*Responsible for identifying, contracting and managing a range of directly contracted medical providers, TPAs, PPOs and third-party network services with focus on Cayman Islands, the US, Mexico and Uruguay.

*Partner with medical providers to provide insured members with direct, cashless access to quality and value for money medical services.

REVA, Inc. Ft. Lauderdale, FL – Senior Account Executive – October 2017 to August 2019.

*Responsible for B2B, new sales and account management within the IPMI, international and domestic healthcare delivery markets and domestic and international travel assistance market.

*Created liaisons with international departments of Centers of Excellence in the North East and Mid-West.

*Researched, analyzed and monitored market trends in the Canadian and US travel insurance industry to maintain REVA’s strength in those markets.

*Created new relationships with Centers of Excellence, both domestically and with their international departments, Embassies, concierge medical and membership programs.

Broward Health International, Ft. Lauderdale, Fl. - Business Development Manager – October 2014 to September 2017

*Responsible for business development and marketing/PR plans of Broward Health International.

*Provided business development within Canada, Europe, Latin America and Caribbean markets as well as the cruise line business and travel insurance market.

*Identified appropriate geographic focus and service offerings based on referral patterns and economics.

*Increased Broward Health International Market share and referrals as well as strategic alliances and affiliations to increase revenues.

*Travelled within international marketplace, community events, and industry conferences to brand Broward Health International (2017 territory highlights: China, Brazil and Ecuador)

MANUELA PUJALS LORD

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Holy Cross Hospital, Ft. Lauderdale, Fl.-Business Development Coordinator For International Department -October 2012 to November 2013

*Responsible for implementing Holy Cross Hospitals' business development strategy on an international level, identifying new business opportunities, maintaining key relationships and negotiating and closing business deals.

*Attended international conferences and procured new business from international insurance companies, third party administrators and other healthcare expense payers.

ABB Concise Optical Group, LLC (Optical Distributor) - Strategic Sales Coordinator– February 2010 to July 2012

* Planned and managed actions necessary for business development projects of key, strategic accounts and corporate groups to facilitate the successful implementation of new customers for incremental sales growth.

* Built relationships with and provided sales support for existing company strategic accounts, groups and organizations.

* Performed data analysis on current and perspective customers.

ABB Concise Optical Group, LLC (Optical Distributor) - Payroll Administrator – May 2009 – February 2010

* Responsible for the preparation and processing of biweekly payroll for 500 employees; review and ensure accuracy of approved timesheets; track and deduct all garnishments and other special payroll deductions

* Maintained company payroll including processing, reporting, reconciliation, vacation/sick accruals, garnishments, bonuses and other company pay policies timely and accurately.

* Responded to information and report requests from senior management on compensation, salary allocations, bonuses, benefits and employee status change.

* Assisted with worker’s compensation annual audits.

OTD North Inc., Jacksonville, FL (Professional Courier Service) - VP of Marketing and Public Relations - July 2007 to February 2009

* Procured a customer base of 100 clients through cold calling and networking

* Created, evaluated, implemented and revised the company’s marketing plan

* Administered the annual marketing budget

* Developed sales objectives, strategies and information materials.

Scandinavian Builders Inc., Oakland Park, FL- HR Manager - July 2006 to October 2007

* Processed payroll & administered 401K plan

* All Billing for construction projects

* Client Relations- materials & gifts, (position performed remotely from Birmingham and Jacksonville as employer is based in Fort Lauderdale. Quarterly business trips to office)

Global Medical Management, Inc., Davie, FL - Assistant Vice President & Human Resource Administrator – September 1995- September 2005

* Responsible for overseeing and staffing all company operations

* Processed payroll, administered 401K plan and HR Generalist functions

* Procuring of new business from international insurance companies, and other payers of healthcare expenses in selected countries in Europe, North and South America

* Director of 24 hour Customer Service Department

* Prepared responses to RFPs in bidding process

* Direct report to CEO and COO

SKILLS/LANGUAGES:

Word, Excel, PowerPoint, Outlook, CRM, Sales Force, Zoom, Microsoft Teams, Zoom

Mother tongue Spanish and fluent in French and Italian

REFERENCES:

Provided upon request.



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