M.S.

ad3a8z@r.postjobfree.com 781-***-**** linkedin.com/in/andhall

PROFESSIONAL EXPERIENCE

SmartBug Media, Remote April 2023 - July 2023

Marketing Strategist

· Developed goals and marketing strategies focusing on ROI and revenue jointly with senior client marketing executives

· Created marketing plans of action and led a team of cross-functional marketers to execute content, email strategy, and campaign creation to reach strategic goals:

· Consulted with clients to optimize and implement their marketing technology stack with a focus on Marketing Automation efficiencies within HubSpot

Superpedestrian, Cambridge, MA March 2021 - January 2023 Marketing Manager, North America

· First marketing hire to lead strategy, team structure, user acquisition, and funnel optimization to increase user acquisition and retention

· Implemented Braze for mobile marketing automation, user communication, persona building, and metric tracking for campaign results and monthly goal tracking

· Managed a direct report and collaborated on creating brand guidelines, and design request processes to ensure consistent branding

Dragon Innovation, an Avnet Company, Cambridge, MA April 2018 - October 2020 Head of Marketing

· Led all marketing strategy, persona building, and inbound lead funnel optimization

· Optimized marketing automation (HubSpot), KPI/metric tracking, and integration with CRM (Zoho/Salesforce)

· Directed front- and back-end website redesign process, including the complete transition to HubSpot CMS, content strategy, and creation (blog, webinars, video, etc.), pillar page building, and all associated implementation

· Produced email campaigns and managed all social media platforms/ads to promote or distribute content

· Lead online and in-person event management, including the 'Sustainability in Manufacturing Virtual Summit' and monthly ‘Live Q/A’s’ with Dragon leadership and manufacturing industry leaders Senior Manager, Digital Marketing

· Developed Product Marketing strategy for SaaS product, ideal customer profiling, and funnel optimization

· Implemented HubSpot for marketing automation, metric tracking, and integration with CRM (Zoho)

· Managed content audit, strategy, and creation (blog, webinars, video, etc.), email nurture campaigns/announcements, and social media platforms/ad campaigns

· Led online and in-person event management including presence and speaking engagements at industry events and live product demos/webinars

C Space, Boston, MA December 2014 - April 2018

Consultant, Digital Marketing

· Managed all aspects of recruiting active participants for C Space online communities including project budget, timeline, and recruitment sourcing based on industry and audience

· Consumer recruitment techniques include: Panel vendors, social media and display advertisement, email marketing, blogger, and other digital marketing partnerships

· Created C Space Community recruitment brand for social media platforms helping reduce costs by 40%

· Contributing writer to the C Space Blog also featured in VentureBeat EDUCATION

S.I. Newhouse School of Public Communications, Syracuse, NY Master of Science (M.S.): Advertising

General Assembly, Boston, MA

Digital Marketing: 10-Week Boot Camp

· Participated in an immersive data-driven program understanding best practices of modern digital marketing Startup Institute, Boston, MA

Technical Marketing

· Learned online marketing best practices, content creation techniques, funnel optimization, data, and analytical skills in a hands-on and engaging entrepreneurial environment

· Partnered with Constant Contact to develop new integration for their EventSpot and Online Survey platforms by developing a minimal viable product, and customer feedback to compete in the event industry Merrimack College, North Andover, MA

Bachelor of Arts Degree: Dean’s List, Major: Communication Studies, Minor: Business Administration

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