_EMPLOYMENT HISTORY

Global Content & Influencer Manager Honey Birdette_Playboy Group

October 2022 - Present

My role as the Content and Influencer Manager proved to be highly successful in driving brand awareness and increasing sales through strategic influencer partnerships. _Duties:

• Developed and executed a content strategy for social to increase brand awareness, reach and engagement that aligned with the company’s goals and target audience.

• Created and curated high-quality content across all platforms, boosting the visibility of organic content and ensuring content was structured and formatted for optimal SEO performance.

• Implemented a content calendar for all platforms and effectively led the team to work ahead of schedule.

• Collaborated with cross functional teams and stakeholders to align content efforts with overall business and sales objectives.

• Effectively tracked and analyzed social media data and metrics, and made data driven decisions that resulted in a 20% increase in customer engagement and conversion rates.

• As a result of effectively managing and leveraging user-generated content, I was able to drive a significant increase in sales for our company.

• Cultivated strong relationships with influencers and brand ambassadors, to the extent that they became loyal content creators for the brand.

• Successfully managed all contracts in relation to legal requirements for content creators, influencers, and notable individuals. Additionally, I provided guidance and feedback on their work and effectively managed deadlines and ensured that deliverables were met accordingly.

• Managed the budget for content creation, ensuring optimal allocation of resources for a maximum ROI.

• Led the development of a successful influencer program, driving brand loyalty and advocacy among influencers and their followers.

• Successfully built and executed strong social media influencer campaigns that effectively utilized the power of storytelling to drive traffic, conversions, and an increase in sales.

• Managed and collaborated with our PR agencies to establish a robust roster of content creators and influencers, who willingly posted organic content on social media in exchange for gifted product only.

• Lead producer for all North American activations, executing various events and campaigns to promote the brand and drive sales. Oversaw all logistical aspects including the managing of budgets.

• Demonstrated strong leadership in leading and directing all content shoots, resulting in successful campaigns

• and high engagement.

• Took charge on the entire content shoot process, from planning and coordination to execution and post- production.

• Effectively managed and collaborated with a creative team, photographers, videographers, and models to ensure a cohesive vision and successful execution. Marketing Consultant Live Nation

June 2021 - September 2022

As the full time marketing consultant for Insomniac, Live Nations Music Group’s Electronic Division, I was the lead for key initiatives, leaning into my expertise in fashion, art and culture. _Duties:

• Developed and implemented a strategic social and marketing calendar and introduced a consistent posting schedule.

• Led the social media marketing team – telling the story of the brand, product, company, and community through a high-volume of authentic content produced in-house.

• Grew organic awareness, created the path to accelerate social channel, organic search, and other organic impressions, resulting in a significant increase in growth and engagement across all platforms.

• Partnered with both Design and Events division to ensure strategic synergy and alignment for all campaign roll outs, including introducing collaborative posts with key cross functional teams

• Introduced collaborative posts with key cross functional teams – this is their events team.

• Developed key social and marketing strategies for 2022 calendar and worked with cross functional teams to meet deadlines while rolling out the strongest digital and social inititatives

• Managed freelancers, other consultants and agency resources to ensure the highest quality of content was produced – from a creative and strategic standpoint -and delivered on time.

• Produced and ideated the creative for in house shoots for every drop Global Brand Manager Ksubi

2016 – 2020

As the Brand manager I was in charge of managing all the celebrity initiatives and culturally disruptive yet sales-driven collaborations until this date. This included ideating and managing the core direction of each campaign, the seamless running of production from conception to close out, successfully executing each marketing campaign with a limited budget while making sure it resonates with Ksubi’s audience. Through sheer hard work, a unique eye for consumer trends, astute attention to detail, technical designer knowledge, a deep passion and knowledge of fashion history and fashion marketing (especially as it’s applied to social media and e-commerce) and a decade year long loyalty to the brand, I’ve proven to be a valuable, creative, collaborative and instinctual key leader. CHRISTINE ‘APPLES’ RYAN

LOS ANGELES, CALIFORNIA

_CELL +1-917-***-****

ad39zd@r.postjobfree.com

Creative Design Consultant – Ksubi USA

2014-2016

• Ideated and implemented the Creative Direction for each season including main collections, Ksubi Kustom and Special Projects

• Determined and delivered trend forecasting reports with strong focus on denim, fit, washes, silhouettes, color, style and trends.

• Led, inspired and managed the creative team, working together on the development and production of all creative concepts.

• Produced all concepts for campaigns, lookbooks, special projects and collaborations including key projects such as the Ksubi pop store during Miami Art Basel 2014. . Head Denim Designer Mens and Womens – Ksubi

Mar 2008 – Sep 2013

• Designed both men’s and women’s denim collections including denim styles within the fashion category.

• Restructured the core denim offer to maximize sales opportunities.

• Introduced fashion shapes that have now become brand signifying key items for the denim category for the Ksubi brand.

• Regularly travelled overseas for inspiration and sourcing of vintage denim and monthly trips to Turkey and China factories for wash development and fit approvals.

• Responsible for designing to target FOB’s and margin expectations. _PRESS

https://www.intermixonline.com/mix-articles/20180501_KSUBI+DENIM.html http://the-file.com/profile/apples-ryan/

https://www.wearedore.com/photos/style-story-apples/ _EDUCATION

1998 – Completed Higher School Certificate Australia 2001 – Diploma in Social Work, Sydney Ultimo TAFE NSW _REFERENCES

Francesca Anderson _ former Global Marketing Director Honey Birdette _ +61-404-***-*** Wanda Colon _ former VP Barneys Menswear _ +1-917-***-**** Social Media Manager Ksubi

2016 - 2020

• Since I oversaw Ksubi’s social media our USA market has grown to become our most engaged costumer audience totaling at 40% (overall).

• Managed and implemented all user generated content for Ksubi Social – developed and managed the social media calendar that supported brand objectives, sales, and merchandising goals for ksubi.com + ksubi flagship stores + our retail wholesale partners globally

• Managed both Social and Wholesale Co Op Budgets ensuring spend was always within or under budget

• Oversaw execution of all brand initiatives across social including influencer strategy, celebrity engagement, media relations around key selling seasons

• Created quality, exclusive content for top tier retail wholesale partners that was used for their own channels only, resulting in increased in engagement across their platforms and increase in sales for Ksubi.

• Executed a successful influencer outreach program growing influencer partnerships in the North American market specifically across men’s and women’s collections ad39zd@r.postjobfree.com

_Duties:

• On a senior level, I lead all high tier collaborations, working with external partners in securing talent and managing the partnership from beginning to end. I went above and beyond my role to make sure all aspects of the job was done correctly, whether or not it was within my role.

• I was the direct liaison and point person from Ksubi for press, marketing and collaborations in the US and was successful in ensuring every project was a success.

• Developed the roadmap in lead up to each collaboration launch working directly with Sales, Marketing and PR teams globally to ensure each launch was impactful, on brand and increased brand awareness, ensuring highest engagement across all social platforms, particular key platforms such as Instagram.

• Strategically ideated and developed social roll out plan and teasers in lead up to each launch, this included planning, producing and execution of all assets.

• Was on set for every collaboration campaign shoot to ensure all visuals were on brand, safeguard the brand direction, while pushing creative output to be as strong as possible.

• Collaborated and lead the creative teams on concepting ideas, development of all marketing and social pitch decks, prompting Ksubi to embrace a fearless new direction.

• Developed, managed and executed launch event for each collaboration, from load in, liasing with government council for permits to development and installation of campaign assets.

• Managed all participating retail partners to ensure they aligned with the successful roll out plan in lead up to the campaign launch including all in-store activations across the globe. _Key collaborations that I spearheaded with global music and style trailblazers included: 2016 TRAVIS SCOTT

2018 KENDALL JENNER

2018 HIDJIWORLD

2019 KITH

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