Marketing Cloud Salesforce

Kiranmayee Mobile: +1-720-***-**** Salesforce Marketing Cloud Developer Email: *****************@*****.***

Professional Summary

●Overall, 7 years of experience in Information Technology including 5 years of Salesforce Marketing Cloud experience.

●Certified in Salesforce Certified Marketing Cloud Email Specialist and Salesforce Certified Marketing Cloud Developer, Salesforce Certified Admin & Salesforce Certified Platform Developer I.

●Involved in Full project lifecycles for Marketing Cloud implementation and maintenance.

●Worked on Exact target/Marketing Cloud.

●Worked on Journey/Audience Builder for email campaign.

●Worked on Salesforce Marketing cloud Connector V5/208.

●Worked on Salesforce Marketing cloud multi-org.

●Experience on working on Sever Side Java Script (SSJS)

●Worked on Salesforce Marketing cloud Mobile Studio.

●Build and Maintained Multiple Cloud pages for Unsubscribe pages and advisor landing pages.

●Worked on Cloud Page Smart captures also integrate it with journey builder.

●Experience using Exact Target API by using SOAP API Client.

●Experience in Development, Administration, Configuration, Requirements gathering, Implementation, Integration.

●Strong knowledge of Agile and experience with multiple implementations across various projects.

●Experience with Salesforce.com administrative tasks like Creating Roles, User, Profiles, Permission Sets, Page Layouts, Record Types, Validation, Deployment and Data Migration.

●Hands on experience in creating relationships between objects with Master-Detail, Lookup Relationships and Junction Objects (Many to Many relationships).

●Experience in a wide range of languages and technologies such as HTML, Amp Script, and JavaScript.

●Experience with databases such as SQL Server.

● Able to perform all tasks related to the day-to-day operations including managing users, creating, and maintaining custom objects and fields, handling data migration, maintenance and installation and support of AppExchange applications.

●Worked closely with Business Users for requirements gathering and business analysis.

●Enthusiastic, motivated with a positive outlook and strong written and verbal communication and documentation skills.

Certifications

●Salesforce Marketing Cloud Email Specialist.

●Salesforce Certified Marketing Cloud Developer.

●Salesforce Administration.

●Salesforce Platform Developer 1.

Academic Qualifications

●Master of Computer & Information Technology, Washington University, USA. - Jan ‘21 - Mar ‘22

●Bachelor of Science in Information Technology, JNTU, India. - Aug ‘09 - Apr ‘12

Professional Experience

Client: Nike Aug 2023 – Present

Technologies: Salesforce Marketing Cloud/Data Cloud

Tools/Languages: Basic HTML, CSS, SSJS, JavaScript, AMP Script, SQL

Role: Salesforce Marketing Cloud Developer

Responsibilities:

●Manage to accomplish day to day tasks and deployments.

●Setup, maintain and optimize Marketing loud instance utilizing Salesforce Marketing Cloud.

●Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.

●Configured SFMC Enterprise 2.0 instance along with Integration with External team to ingest the data.

●Designed and configured Journeys, Automation, Content builder, contact builder, Cloud pages, Reports, Transactional API’s, SMS and Push using the activities within the SFMC Ecosystem based on the requirement.

●Worked on segmenting the audience using SQL Script.

●Enabling dynamic content management and personalization using AMP Script.

●Monitor and maintain key channel metrics, including response rate, deliverability rate and the unsubscribe rate.

●Working on Data Cloud scenarios to unify data from different data sources.

Client: WebMD LLC (Internet Brands) May 2022 – May 2023

Technologies: Salesforce Marketing Cloud

Tools/Languages: Basic HTML, CSS, SSJS, JavaScript, AMP Script, SQL

Role: Salesforce Marketing Cloud Developer

Responsibilities:

●Setup, maintain and optimize Email marketing campaign utilizing Salesforce Marketing Cloud.

●Work with Asset Management marketing team, internal staff, and production team to plan and execute development cycle.

●Create, build, and execute campaigns.

●Worked on Journey Builders and Automation Studio.

●Created custom Cloud pages and Approval pages.

●Worked on Automation studios and created related Activities.

●Created Account, Data Extensions, Users, Roles under Administration Settings.

●Research new and innovative technology and techniques to improve the automation of marketing process.

●Build marketing assets like Contents, Emails, Data Extensions, Cloud pages, Queries, and other marketing assets.

●Build Triggered Automations for Multiple Campaigns.

●Build Segmentations using SQL Queries based on business requirements.

●Implemented & automated solution in validating import data using Automation Studio.

●Implemented Custom Solution module on Email-ID Finder in Business Account using API Calls.

●Module level coding & Unit testing using AMP Script & Server-Side Java Script.

●Prepared Documentation on the solutions I built, for our future reference.

Client: Upfield Aug 2019 - Jul 2020

Technologies: Salesforce Marketing Cloud & Sales Cloud

Tools/Languages: HTML, CSS, JavaScript, AMP Script, and Manual Testing Scripts.

Role: Salesforce Marketing Cloud Developer

Responsibilities:

●Setup, maintain and optimize Email marketing campaign using Salesforce Marketing Cloud.

●Build and Maintained 5 Business Units.

●Create, build, and execute campaigns.

●Setup and Implemented Salesforce marketing cloud Enterprise 2.0 org.

●Worked on Content builder to create content templates.

●Integrated with Salesforce by using Marketing cloud connector (V5)/208.

●Worked on Journey Builders and Automation Studio.

●Configure salesforce and marketing cloud integration user along with configuration in salesforce.

●Created custom Cloud pages like Global Preference Centers/Subscription Module.

●Worked on Automation studios and created related Activities.

●Worked on tracking to track the email clicks.

●Worked on AMP scripts while creating the Email templates.

●Worked on Multi Org process in Salesforce from landing pages.

●Created SQL Query Activities in Automation Studio to merge Salesforce Sync Objects.

●Worked on Mobile Studio, Audience Builder, Brand Builder and Web Studio.

●Created a Smart Capture form in Cloud page and implemented a journey as Smart form capture as Entry Point.

●Worked on Discovery reports (i.e. BU Level Tracking Reports) to send scheduled reports to stakeholders.

●Created Account, Data Extensions, Users, Roles under Administration Settings.

Client: HairDirect -Order Process Automation Nov 2017 - Aug 2019

Company: Appshark, India

Technologies: Salesforce Marketing Cloud & Sales Cloud - Manual Testing

Tools/Languages: Basic HTML, CSS, JavaScript, AMP Script, SQL, and Manual Testing Scripts.

Project Role: Salesforce Marketing Cloud Developer.

Responsibilities:

●Understanding the existing Marketing Cloud system.

●Worked with an onsite team to set up marketing communications.

●Created assets like Contents, Emails, Data Extensions, Queries, and other marketing assets.

●Created Email Messages, Data Extensions, HTML Emails, Activities, and other marketing assets.

●Created Abandon-Cart, Re-Engagement, Order Confirmation Campaigns using Automation & Journey Builder.

●Personalize emails with dynamic content based on user preferences.

●Personalize Email Messages by using Amp Script.

●Created Welcome, Un-Engaged, Loyalty & Complete-Profile Campaigns using Journey builder.

●Involved in testing end to end functionalities to meet the requirement criteria.

●Done Regression testing for the entire functionality.

Client: Open SMS App Jun 2017 – Oct 2017

Technologies: Sales Cloud - Manual Testing

Tools/Languages: Force.com, Apex, Visualforce Pages, Triggers, Profiles, Roles, Data Loader, JavaScript, jQuery, Visual Studio code, Manual Testing scripts, Lightning.

Project Role: SFDC Admin & Quality Analyst

Responsibilities:

●Created and managed User Roles, Profiles, and Role Hierarchies, Public Groups, Security

●Controls, and Shared Settings.

●Customized Applications, Page Layouts, Lookup Fields, Standard Related Lists, Tabs, and

●defined dependent Picklists.

●Responsible for deployment and configuration of the application in a client's system.

●Handled client demos and supported clients during User Acceptance Testing.

●Created automation like Process Builder, Workflows.

●Prepared User Guides for the application.

●Prepared and maintained QA artifacts - Test Scenarios, Test Cases, Release Notes, Requirement Specification document, RTM and Test Data that covers all possible Use Cases.

●Package up gradations to clients.

●Done end to end functional testing for all the versions.

●Client support for the product.

Client: OMICS Int. Online Publishing Journals & Conf. Mar 2014 – Dec 2016

Technologies: Basic HTML & CSS, MS Word, MS Excel

Project Role: Associate Managing Editor for Scientific Journals

Responsibilities:

●Reviewing and assessing incoming manuscripts for suitability for publication.

●Assigning manuscripts to appropriate reviewers, considering their expertise, and avoiding conflicts of interest.

●Managing the peer review process, ensuring timely and constructive feedback to authors.

●Ensuring that all manuscripts meet the journal's standards for quality, originality, and relevance.

●Identifying and addressing issues related to research ethics and publication ethics.

●Making editorial decisions based on the recommendations of reviewers and in accordance with the journal's policies and scope.

●Communicating with authors, reviewers, and other members of the editorial board in a timely and professional manner.

●Collaborating with the Editor-in-Chief and other Associate Editors to ensure the smooth operation of the editorial process.

●Staying informed about developments in scholarly publishing and suggesting improvements to editorial policies.

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