ad39sn@r.postjobfree.com linkedin.com/in/jnetzel****

Jill Netzel

310-***-**** Culver City, California

Experienced marketing professional with a strong background in strategic marketing, brand management and client relationship management. My accomplishments include developing and executing comprehensive marketing plans, conducting market research and analysis and successfully managing marketing campaigns. I have a proven track record of driving brand awareness and engagement through effective digital and traditional marketing programs. I am skilled in creating compelling copy for various marketing materials and maintaining consistent brand messaging. I have cultivated strong business relationships with key clients in the food industry, including the Zespri Kiwifruit, California Avocado Commission, California Strawberry Commission, and the Hass Avocado Board. I am seeking new opportunities to leverage my expertise and drive business growth through innovative marketing strategies. Persuasive Copywriting

Project Management

Account Management

Market/Strategy Development

Media Planning and Buying

Strong Communication Skills

Marketing Acumen

Attention to Details and Deadlines

P R O F E S S I O N A L S K I L L S

Creative

Reliable and Professional

Organized

Team Player

Motivated

Personable

Collaborative Nature

P E R S O N A L S K I L L S

E D U C A T I O N

Bachelor of Business

Administration, Marketing &

Journalism

Western Michigan University

-

Developed and executed comprehensive strategic marketing plans, managing budgets, contracts, and projects from inception to successful completion

Ensured all projects aligned with strategic business objectives, brand guidelines, and deliverable dates, resulting in consistent brand messaging and successful campaign outcomes

Conducted analysis of key marketing performance metrics, market research, competitive analysis, and consumer trends, providing valuable insights for future marketing initiatives Supervised a team of marketing professionals and collaborated with external vendors, fostering a collaborative and high- performing work environment

Implemented traditional and digital marketing programs, including LinkedIn campaigns, to effectively reach key business leaders and expand brand reach

Identified and capitalized on new revenue opportunities within the existing client base, utilizing email campaigns and targeted outreach to secure new clients

Created compelling copy for digital and print advertisements, marketing and sales materials, articles, newsletters, and press releases, resulting in increased brand awareness and engagement

Cultivated and maintained strong business relationships with key clients, including the California Avocado Commission, Hass Avocado Board, California Strawberry Commission, Zespri Kiwifruit, and Bard Valley Natural Delights

W O R K E X P E R I E N C E

2011 February 2024

Director of Marketing

Fusion Marketing

Special Events Planning, Feature and Article Writing, Social Media Marketing

A D D I T I O N A L C O U R S E S :

Proficient in Microsoft Office, Adobe Creative Suite, Hootsuite, Mail Chimp, Constant Contact, and

Squarespace

C O M P U T E R S K I L L S

-

Created compelling case for support brochures to educate donor prospects, resulting in increased engagement and donations

Designed and produced an internal corporate e-newsletter, effectively communicating important updates and fostering employee engagement

Conducted thorough research on foundations and wrote persuasive grant proposals for various clients, securing funding for their projects

Analyzed data and prepared strategic reports after completion of feasibility studies, providing valuable insights and recommendations for business growth

Utilized Survey Monkey to create online web surveys and questionnaires for clients, facilitating data collection and analysis for feasibility studies

-

Wrote and edited copy for various marketing materials, including product packaging, corporate catalogs,

advertisements, press releases, e-newsletters, trade articles and marketing presentations

Maintained and updated content for the corporate website, ensuring accurate and engaging copy, product images, surveys and media clips

Collaborated with the product development team to create innovative and new products, contributing to the company's product portfolio expansion

Created unique selling angles and promotional strategies to differentiate products in a competitive market, resulting in increased customer interest and sales

Ensured consistency and clarity in all marketing

communications geared toward target audience

Proofread all marketing materials to ensure accuracy, branding and error-free presentation

Stayed updated with industry trends and competitor activities, incorporating relevant insights into marketing strategies and campaigns

-

Developed and executed successful advertising campaigns, resulting in a cost savings of $40,000 and increased brand visibility

2007 2010

Corporate Writer

Netzel Grigsby Associates, Inc.

2006 2007

Brand Manager

Munchkin, Inc.

2003 2006

Senior Marketing Manager

Pentel of America, Ltd.

Wrote compelling copy for various marketing materials, including websites, brochures, catalogs, sell sheets, press releases, and speeches, effectively communicating key messages and driving customer engagement

Negotiated and secured the licensing of the Milky Gel Roller trademark, generating over $600,000 in additional revenue Oversaw a team of nine staff members, including PR and graphic designers, as well as external design firms, ensuring the creation of cohesive and impactful packaging and marketing materials aligned with corporate branding

Managed a $3 million marketing budget, including a $1 million advertising budget, effectively allocating resources to maximize ROI and achieve marketing objectives

Collaborated with senior management and the product development team to create innovative new products, leveraging market insights and consumer trends

Maintained consistent formatting and style throughout all marketing materials, ensuring a professional and cohesive brand image

Contact this candidate