DANIEL J. HOLDEN

ad39rd@r.postjobfree.com

Corporate Communications / Public Relations / Integrated Marketing Communications expert with extensive experience in global public relations, marketing communications and journalism across tech industries. Proficient in executive messaging, crisis communications, human-powered PR and integrated marketing strategies. Problem solver. AREAS OF EXPERTISE

• Corporate communications • Global public relations • Integrated marketing communications

• Crisis communications • Brand strategy • Editorial writing • Social media strategy & design

• Writing for social media • Interviewing • Blogging • CSR & ESG compliance • Screenwriting & film directing • Technical writing • Proposals (RFPs) INDUSTRY EXPERTISE

• Semiconductor design, manufacturing, and test • LLMs, AI, Cloud computing, IoT • Consumer electronics • Game systems • Green technology • AR, VR, Mixed Reality • Digital security

• Wireless technology • Internet equipment • Commercial real estate • Hospitals & Health Care PROFESSIONAL EXPERIENCE & HIGHLIGHTS

Marketing Communications Manager, ACER AMERICA

San Jose CA, 2015 to 2023

• Collaborated with global sales and product management teams to grow revenue through online content on Acer.com and Acer Store sites in the US, Canada, Central and South America.

• Added millions of dollars to Acer Corporation bottom line by elevating appearance, technical accuracy, and functionality of Acer.com and Store sites.

• Achieved significant online sales volumes for high-performance gaming platforms and new lines of Green Products that also satisfied corporate CSR/ESG objectives.

• Wrote widely praised documentation of Online Marketing team’s processes and procedures, including interactions with other departments. Contract Writer, Reporter, Community Manager, DAN HOLDEN COMMUNICATIONS San Jose CA, 2013 – 2015

Advertising and Public Relations Contract Writer

• Delivered social media strategies, website design and copy, advertising copy, sales collateral and news releases to multiple PR and advertising agencies serving the objectives of clients including Adobe, Aquantia, Microsoft BI, Chevron, and former Cypress CEO TJ Rodgers.

• Created multi-faceted advertising and marketing messaging and strategy for Adobe, Microsoft BI

• Created sales literature for Chevron and maker of Secure Confidential Information Facility (SCIF)

Freelance Reporter

• Delivered feature stories on assignment for Silicon Valley Business Journal; Weekly tech columnist at San Jose METRO.

• Published features included deep-dive articles on Cryptocurrencies, the Internet of Things (IoT), and tech industry personalities.

• Interviewed John McAfee in widely-reported first live appearance after escaping Belize. Film Industry Community Manager

• Founded and organized Meetup for film writing, development, and production.

• Trained members in screenwriting, talent acquisition, planning, scheduling, directing, shooting, and post-production.

• Created and delivered four original films to festival circuits.

• Two self-created screenplays under contract in LA. Marketing Communications Manager. McAFEE SECURITY

Santa Clara CA, 2012 to 2013

• Wrote and prepared executive communications, news releases, and social media content for Enterprise Security Division.

• Prepared speakers with Q&A documents and managed press meetings.

• Established McAfee Security as leader in enterprise security solutions to combat sophisticated emerging threats.

• Developed and executed talking points, news releases and press plan pursuant to the friendly acquisition of a major European competitor. Social Media Strategist & Public Relations Manager, BROADCOM CORPORATION Irvine & Sunnyvale CA, 2009 to 2011

• Increased Broadcom Wireless Communications Division sales by improving technology leadership image through news releases, press and analyst meetings.

• Successfully created and launched internal and external social media platforms, invested business unit leadership to commit to participation and support via original material.

• Accelerated product development by enabling siloed organizations to discover, through internal social media, potential and actual duplication of projects, saving significant expense and effort.

Senior PR Manager & Interim Communications Director, CADENCE DESIGN SYSTEMS San Jose CA, 2006 to 2009

• Working with communications and technology group leaders, achieved corporate approval of comprehensive corporate messaging strategies.

• Affirmed Cadence as technology leader in a competitive industry via series of strategic product and partner news releases, press and analyst meetings and industry trade shows and conventions.

• Convinced company to embrace messaging of unique business model whereby employees create startups to solve emerging design challenges, and then re-acquiring them as business units.

Senior PR Manager, TSMC NORTH AMERICA

San Jose CA, 1998 to 2006

• Managed global technology public relations for TSMC outside of Asia Pacific.

• Established TSMC as the undisputed leader in the semiconductor foundry industry via fab opening ceremonies, executive interviews, and media and analyst coverage of news releases upon achievement of specific technology milestones vs. Moore’s Law and technical challenges.

• Established TSMC Chairman Morris Chang as industry luminary for creating the pure- play semiconductor foundry industry, through public appearances, speeches, and interviews.

• Created and executed award winning crisis communications plan triggered by major earthquake in Taiwan; Received two global Crisis Communications Awards (IABC, PRSA).

• Drafted the company’s first comprehensive annual report for the U.S. PR Manager, ALTERA CORPORATION

San Jose CA, 1993 to 1998

• Managing global technology public relations, including news releases, partnerships, and press meetings, for FPGA division.

• Elevated Cadence position in FPGA market with customers, manufacturing partners, investors, and business, trade and financial press, driving millions of dollars in new business annually.

• Gained deep understanding of the semiconductor design and manufacturing industry. Prior Positions

ELECTRONIC NEWS, San Jose CA – Tech reporter covering Electronic Design Automation and Semiconductor Manufacturing beats.

SAN JOSE BUSINESS JOURNAL, San Jose CA – Technology, Health Care and Commercial Real Estate reporter and Special Reports Editor.

SMALL BUSINESS REPORTS, Monterey CA – Editor of Harvard Review-style monthly newsletter. DEANDREA & ASSOCIATES, Tigard, OR – Tech Writer of troubleshooting documentation for Intel Scientific’s first parallel scientific computer.

EDUCATION

Master’s Degree, University of Oregon, Eugene OR. 1983-1985. Specialized in investigative journalism & magazine writing.

Bachelor’s Degree, University of Oregon, Eugene OR. 1977-1981. Emphasis on English & creative writing including screenwriting.

Graduate, Charles A. Sprague High School, Salem OR. 1974-1977. General education. INTERNSHIPS

University of Oregon News Bureau. Writing and publishing news on the University, its staff, and departmental news. HIGHLIGHT: Feature article on Geologist who specialized in wineries. Oregon Food Industries Magazine. Writing and editing articles on various newsworthy events and practices in the food industry.

Eastern Oregon Electrical Collective. News magazine of the collective of private electricity generating systems on the Eastern side of the state.

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