Amrita Chakraborty

New Jersey

732-***-****

ad39hg@r.postjobfree.com

Portfolio: https://connectrai001.myportfolio.com

Graphic Designer with 8+ years of experience in utilizing standard software to produce visually captivating print collateral, digital assets, websites, and social media content for multi-industry clients. Solid understanding of typography, accustomed to simultaneously finalizing several large-scale projects that optimize user experience.

Professional Summary

• A dynamic professional with nearly 8 + Years of experience in Graphic Design and User experience design.

• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD, and Acrobat) Sketch and Microsoft Office Suite.

• Created visually appealing designs for various projects, for print, social and digital platforms, including landing pages, posts, and ads. Familiarity of Web accessibility standards like WCAG and section 508.

• Researching and brainstorming about a given concept. Demonstrated ability to drive innovation in design strategies and stay ahead of industry trends.

• Managed multiple projects simultaneously, meeting tight deadlines in a fast-paced environment.

• Assist in crafting creative and brand storytelling strategies to enhance overall visual appeal.

• Collaborate effectively with copywriters, art directors and client management team to carry multiple projects from concept through completion.

• An effective communicator with excellent relationship building & interpersonal skills. Skills

Photoshop (Ps), InDesign (Id), Adobe Illustrator (Ai) and Adobe XD, Keynote, PowerPoint, Figma, Sketch, Adobe Firefly, Adobe Creative Suite, Web/UX, Miro 2

Experience

MRM for Health, Plainsboro, New Jersey

March 2018 – January 2024 Graphic Designer

Responsibilities:

• Branding, Designing, and preparing visual contents for print and web media

(including illustration, visuals and posters and marketing collaterals).

• Collaborated with copywriters, art directors, and the client management team to drive innovation in design strategies and enhance user experience from conception to execution.

• Designed and laid out engaging digital and print assets for websites, social media, and partner platforms for pharmaceutical clients like GSK, Novartis, AstraZeneca, Sunovion Pharmaceuticals, Allegra, FARXIGA and many more.

• Developed and executed integrated marketing campaigns, based on strategic and business objectives, for brands like Samsung, Urban Decay, Verizon, USPS, Capital one, Schar Gluten Free, & more.

• Developed impactful information visualizations to effectively communicate complex data for Journey Maps for new client business pitch.

• Utilized image retouching skills to enhance the quality of product imagery and marketing materials. Produced creative and production package designs that aligned with brand guidelines and maintained a high level of creative excellence. Ruitenberg Lind Design Group, Jamesburg, New Jersey July 2017 – 2018 February Graphic Designer

Responsibilities:

• Conceptualization, development and implementation of store design.

• Logo design, typography, interior design, layout design, photo editing and rendering. 3

Atlas Systems, East Brunswick, New Jersey

February 2017 – June 2017 Graphic/UX Designer

Responsibilities:

• Branding, Designing, and preparing visual contents for print and web media

(including illustration, visuals and posters and marketing collaterals).

• Developed and implemented comprehensive UI/UX strategies aligned with brand objectives and goals, integrating insights from the customer journey to identify opportunities for experience improvement.

• Designing all Marketing tool like brochures, corporate identity, Sales Sheets, presentations, ads for social media and more.

• User Experience design for web and mobile platform.

• Created design prototypes to visualize and test design concepts, iterating based on user feedback and performance analytics.

• Utilized insights from behavioral data to understand user behaviors and personalize user experiences based on individual customer preferences.

• Managed multiple design projects concurrently, ensuring timely delivery and high- quality standards.

• Provided design feedback to agency partners to maintain brand consistency across executions.

Origami Creative Concepts Pvt Ltd, Bangalore, India August 2010 - September 2016 UX designer/Visualizer Responsibilities:

• Analyzing & reviewing the design.

• Visualizing before conceptualizing the design.

• Designing for all Employee training & Marketing tool.

• Designing Marketing Collaterals for clients like Accenture, The Leela Palace, Moog, Nando’s, Le Meridien, ITC Infotech, Debenhams.

• Bay Branding for the different location of Accenture offices.

• Working with the team to get optimum utilization of resources.

• Work on a tight deadline and training the interns & allocate the work. 4

SPECTRUM ARTCOMM Pvt. Ltd, Kolkata, India

January 2009 - July 2010 Graphic Designer

Responsibilities:

• Analyzing & reviewing the design.

• Visualizing before conceptualizing the design.

• Coordinating with the printing team and get optimum utilization of resources.

• Understanding the client requirements and details to implement in the design phase. Academic Profile

Wigan & Leigh College, Kolkata— Postgraduate in Visual Communication Assam University, Silchar— BFA (bachelor’s in fine arts) Awards & Acknowledgements

Employee of the month, 2015

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