Zaida Rios 813-***-****

Copywriter/Content Manager ad39gj@r.postjobfree.com

Tampa, FL website: zaidarios.squarespace.com

Professional Nutshell

As a writer and storyteller, I create persuasive copy that produces desired results. My experience working with major travel and beauty brands has enabled me to create trend-led and brand-focused messaging.

Creative Experience

Freelance Writer

National Mango Board July 2023 - Present

• Social media content creation

• Digital content creation for consumer campaigns and landing pages Soul Community Planet Hotels/Creative Circle April 2023 – September 2023

• Concepting campaigns & digital presence for tone & voice

• Creating brand emails promoting holistic hospitality

• Ad copy for target travel publications

Marketing Copywriter February 2022- October 2022

SalonCentric, a Subsidiary of L’Oréal USA/Aquent

• Created compelling email ads and handled copy edits for major beauty brand ads

• Collaborated with designers, ecomm team and CRM to produce on-brand content

• Formulated eye-catching & compelling subject lines/snippets/previews

• Employed UX copywriting practices for our stylist clients’ optimal interaction

• Proofed digital content & offered brand input for the monthly catalog and email campaigns

Content Manager August 2017-July 2020

Miles Partnership

• Collaborated with major travel brands such as Brand USA, Visit Florida, Visit California, Discover Puerto Rico, Travel South and more to create engaging content across digital, print and video platforms via copywriting, editing, story pitch creation and content strategy

• Content lead & creative producer for video campaigns & digital content for a wide range of Brand USA account clients

• Proofed and revised freelancer work: talking points, VO scripts, digital articles, etc. Zaida Rios Resume Page 2

• Created social ads and Outbrain headlines to increase content exposure & click rates

• Researched and wrote articles for Go.Places.Travel (in-house content studio subsidiary site) to inform and entice would be travelers to indulge their wanderlust Freelance Copywriter/Editor 2016 - 2017

Visit Orlando

• Created & refreshed a variety of website content for Orlando theme parks, attractions, lodging and insider information for visitors

• Utilized SEO recommendations throughout content

• Researched and wrote advertorial campaigns

Freelance Contributor 2017

Edible Tampa Bay

• Crafted food content showcasing the

emerging food scene of Tampa Bay

Z Photography 2008 - 2017

Photographer 2021

• Created shot lists, shoot concepting and photographed kids, families and high school seniors in a photo- journalistic and candid style

Freelance Copywriter 2002 -2005

Scholastic Book Fairs

• Crafted marketing & promotional collateral and campaign letters

• Created sales kits for events and fairs for both book fair volunteers & school staff

• Wrote author bios for Scholastic site (Ella Enchanted author was my favorite) Skills

AP Style, Avid Researcher, Digital Articles, Story Pitches, Content Plans, Creative Briefs, Brand Email Campaigns, SEO Knowledge, Udemy UX Writer Course Participant, Wesleyan University Creative Writing Certificate Program, Blogging, Photography, Photoshop, InCopy and Intermediate Spanish Fluency

Education

The Florida State University

Bachelor of Science

Marketing Communications

Minor in Spanish

Contact this candidate