William “Bill” Dwyer

*** ****** ** *** *******, Louisiana 70131 Phone: 504-***-**** Email: ad39ez@r.postjobfree.com

PROFESSIONAL PROFILE

Operational Excellence- Multi Unit Management - Sales and Marketing Executive- Food & Beverage Operations

Stellar Profits - Exceptional Guest Scores – Upscale Operational Excellence in FOUR DIAMOND Hotels

HOSPITALITY INDUSTRY EXECUTIVE

Hospitality Industry Executive with multiple successful years of hotel, food and beverage, operations, sales and marketing and property management experience. Solid business acumen, developing and managing budgets in excess of $ 80,000.000.00 annually. Commitment to service excellence and attaining budgeted revenues and profits to meet and exceed expectations. Expertise in managing high volume accounts and obtaining exceptional service scores. Demonstrated the ability to be strongly effective in building a dynamic team based trust and respect from long term staff and new members of the team. Entrepreneurial leadership style with very effective leadership, organizational, communication skills, with a solution- oriented approach to problem - solving. Success in operating Boutique FOUR DIAMOND Hotels to LARGE DOWNTOWN Hotels also rated FOUR DIAMOND, of 700 plus rooms. Awarded seven Four Diamond Awards and two in upscale restaurants,

CORE COMPETENCIES

SELECTED CAREER HIGHLIGHTS

7 new construction hotel projects and implementation of all pre-opening activity

Operated 11 single hotels as GM along with Multi Unit Operations of hotels to 1,700 rooms

On the leadership team that selected new acquisitions to be added to the company. These included

Hotels in Dallas, Austin, Oklahoma, and Houston (Medallion Hotels)

16 + Years spent in Food & Beverage Management with High Volume Catering and Meeting business

Responsible for the renovation of 8 hotels in Texas, Florida, Mississippi and Louisiana

Received the Chaine de Rotisseurs award in Lafayette, Louisiana awarded at the Sheraton Acadiana Hotel

Awarded top sales achiever in the company by increasing the account base in New Orleans. (CPS Corp.)

Responsible for asset management of 2 hotels in West Texas. The owners also had foreign assets in Europe and Asia that I handled with the respective agents in Hong Kong and Lichtenstein

Opened Boutique Hotel in New Orleans that received the FOUR DIAMOND Award at the end of the first year

Oversite of the renovation at the Marriott Richmond and 6 other hotels

Organized a community program to promote company hotels in the United States, in helping homeless kids find families. The promotion was a great success and drew the support of President Reagan and many other politicians and celebrities. Our corporate business increased over 40% in North Dallas (Sara Hotels of Sweden / Park Suites)

Conducted sales training for 6 hotels in Texas, Oklahoma, and Kentucky. Awarded Outstanding Results recognition

CAREER PATH / PROFESSIONAL EXPERIENCE

New Orleans Hotel Hospitality Consulting

New Orleans, Louisiana

Senior Consultant September 2021 to current

Consulting with hotel, food and beverage and hospitality retail owners, executive management, and accounting companies. Services include the review of operations in all departments including review of staffing and expenses related to all departments.

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The Landing / Senior Retirement Community October 2019 to August 2021

Executive Director

New Orleans, Louisiana 70114

Oversite of Senior Retirement Community ( The Landing ) in New Orleans. The community serves senior citizens that are retired and /or have some minor medical issues. The operation consists of basically all the departments of an operating hotel to include Food and Beverage,

Sales, Housekeeping, Concierge, Maintenance, and the Community Business Office. The Landing is staffed with an Executive Chef, Business Office Manager, Director of Maintenance, Concierge, Director of Sales, Life Enrichment Director, and a Director of Activities along with a Director of Transportation. The community gross revenues are at $2,200.000.00 annual and consists of 106 resident apartments that include Studio, 1 Bed Room, 2 Bed Room and Deluxe Suites. While I enjoy working with seniors and building census / occupancy and improving service, the ownership has the property for sale and continues to hold off needed repairs etc.

The ownership has closed the community.

Richfield Hospitality / Rochester, Jan. 2016 – Nov. 2017

Area Managing Director

Independent Ownership company with five hotels. Kahler Grand, 668 guest rooms and 42,000 sq. ft. of meeting room space. Total of 11 restaurants and multiple fast-food operations. Upscale dining in Lord Essex Restaurant and Lounge along with The Grand Grill and Martini’s Bar. Rochester Marriott, a 200-room full-service Marriott, Marriott Residence Inn, an 89 room Residence Inn, The Kahler Inn & Suites, a 279 room full service hotel and The Kahler Apache, a 149 room limited service property with INDOOR WATER PARK. In an effort to attract new guests, our team totally renovated the WATER PARK with new attractions. Upon assuming the position of Area

Managing Director, the hotels were dramatically out of control in costs and overall operations. Sales Efforts were flat and unproductive.

After 7 months, a strong sales department was established and bookings in the year for the year and future bookings began to fill the hotels many open dates. Many positions were filled and two of the hotels were totally turned around to be guest responsive and profitable.

Resigned due to Owner serious financial trouble

PMS Inc., Hotel Services, New Orleans, Louisiana 2013 – 2015

Vice President, National Sales & Marketing

Sales and Marketing of 84 existing hotel accounts in providing and managing valet, doormen, bellmen, concierge, parking services and other staff resources for major hotel accounts.

Additional accounts were contracted; that generated approximately $1,000.000.00 of new revenues monthly with substantial bottom line profits. These accounts were contracted for an average of 3 years each

Generated positive exposure for the company’s image through solid collateral and direct sales calls and tele selling

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Built a database of over 1,200 hotel and related type accounts to continue marketing and selling

Established a strong and effective CRM system to establish continued sales contact of potential clients

Trained ALL City Operations Managers to understand their roll in selling and how to keep each city selling and in front of potential new accounts

Resigned to accept Minnesota position

CPS INC, Hotel Division, New Orleans, 2004 – 2013

Regional Manager Hotel Accounts

Oversight of all hotel contracts that included valet parking, bellmen, doormen, concierge and off-sight valet parking and themed events. New Orleans, Louisiana was the primary base of business with 24 hotels. In addition to Louisiana, Mississippi, Alabama, Florida, and Texas, were part of the region. Sales and Marketing were another major part of the job duties. Upon joining the company, there were only 3 hotel locations in New Orleans. With high energy sales efforts, the volume increased to a portfolio of 24 hotel accounts and offsite event contracts in excess of 14 events annually. The following are some of the key accomplishments reached

• Increased accounts from 3 hotels to 24 hotels plus a solid off - site event business

• Revenues increased from approximately $1,300.000.00 annually to in excess of $8,000.000.00 ++

• Awarded highest producing sales increase in the entire company (company was international)

• Staff reached 204 associates and management

• Guest Service Scores were ALL reported as the highest department in nearly all the hotels operated

• Created a company brochure, writing all text and developing the graphic design

RICHMOND MARRIOTT HOTEL / SHERATON RICHMOND WEST Richmond, Virginia 2003 – 2004

General Manager, Area General

Served as General Manager of the Richmond Marriott and Area General Manager, which included the Sheraton Richmond West and the Richmond Marriott. Oversight of Marriott’s renovation and transition from Marriott International management. After the Marriott acquisition …… sales, staff transition, service issues, expenses out of control, and other issues were in need

of immediate correction. The Sheraton challenges were similar. However, the renovation project was completed, and only maintenance was necessary. The aforementioned challenges were immediately addressed and accomplished during my oversight of the hotels:

Expenses were dramatically reduced at the Marriott while guest service increased as well

Profits were increased at the Marriott by 23% at the end of the first 12 months

Staffing at the Marriott and Sheraton were stabilized with exceptional managers and staff

Launched “At Your Service” in the Marriott and was reviewed by Bill Marriott, who gave the hotel an exceptional review of service and the successful launch of the new service

Revenues increased at the Marriott, and future sales were briskly being booked

Food & Beverage costs brought under control at the Sheraton to produce a profit increase of 12%

Total annual revenue responsibility of approximately $21,000.000.00

MEDALLION HOTELS, New York, New York 1995 - 2002

General Manager,Area General Manager, President, Medallion Food Services Texas

Medallion Hotels operated under Medallion Hotels along with Sheraton, Marriott, Radisson, Hilton and the Seelbach Hotel in Kentucky. The company was founded by Fred Eydt, who was its president. Mr. Eydt was formerly the president of Rock Resorts (an upscale 5 Star, 5 Diamond) hotel company, and Sr. Executive Vice President of Hilton International. Mr. Sidney Wilner, the former Vice Chairman of Hilton International, was the company co-founder. My time with the company began in Midland, Texas, and was then moved to Dallas, Texas after the acquisition of a Crowne Plaza / Radisson. Served in the capacity of General Manager and was then given the Area General Manager position of several Texas hotels. Held the position of President of the Texas Food and Beverage operations and had oversight of all hotel liquor licensing, and operations for the company.

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Conducted sales training at all hotels at the direction of the company president. Complete oversight of 2 hotel renovation projects totaling over $19,000.000.00. The following are a selection of some accomplishments that were achieved at Medallion Hotels …….

Acquisitions and evaluations made on prospective hotel purchases in determining the revenue potential from evaluation of current revenues and operational status

Achieved record profits in Dallas & Midland. EBITA was accomplished that exceeded budget and continually the highest in the company

Established a sales effort with aggressive direct selling, that set the Dallas and Midland hotels as having more than fair market share. Revenues continually exceeded the previous year totals in excess of 17%

Each hotel held the AAA 4 Diamond status and delivered service excellence

Developed an upscale area of the Dallas hotel that offered high - end accommodations and many additional services, which added substantially higher revenues. Rates in this area of the hotel were 35% to 55% higher than standard

WEST TEXAS HOLDINGS LLC / ALLISON ESTATE / Including Midland Hilton & Towers l Odessa, Texas I Midland, Texas I Washington, DC l Hong Kong l Lichtenstein

Asset Manager / General Manager 1992 - 1995

Joined the company to operate the owner’s Hilton hotel in Odessa, Texas along with working toward the resolve of some financial issues involving limited partners. Within approximately 60 days, I was asked to take on the entire oversight of the

family assets, which included various real estate holdings that included strip malls, undeveloped land, investments in other countries and to resolve the very challenging legal dispute that the family had found itself involved. Responsible for over $38,000.000.00 in assets. Saved ownership over $10,000.000.00 in the legal settlement. The following was accomplished:

Managed the Hilton Hotel, restructuring all operating procedures to correct the sizeable cost over runs that caused the hotel to continually lose money. Within 90 days, the hotel was producing solid and above industry profits

Coordinated with attorneys to resolve legal issues with disputes involving limited partners

Oversight of assets in Texas as well as other areas, to include Hong Kong and Lichtenstein

Finalized all legal issues and brought about a final settlement with banks and all involved

POSITIONS HELD Starting Career in Hotels

The following information offers a historical list of positions held in the first 14 plus years of my career

Park Suites Hotel / Embassy Dallas, Texas GENERAL MANAGER 302 all-suite hotel in North Dallas, Texas

New Orleans Property Development Co. GENERAL MANAGER Boutique Hotel 4 Diamond

Callaway Gardens Resort Pine Mtn. Georgia Food & Beverage Manager 4 Diamond Resort

Sheraton Baton Rouge / Sheraton Acadiana Hotel Food & Beverage Director High Volume 4 Diamond F&B

Brock Hotel Corp. Dallas, Texas Food & Bev. Director / Asst. Gen. Manager / General Manager Wisconsin & Kansas

Dunphy Hotels Manchester, New Hampshire / New York, NY Food & Beverage Director High Volume F&B Including the area’s largest meeting facilities. F&B outlets considered to be the areas high - end dining offering

SUMMARY OF CORE COMPENTANCIES

FORECASTING / BUDGETING / PROFIT AND LOSS MANAGEMENT / SCHEDULING REVIEW / DEVELOPMENT AND MENTORING OF ASSOCIATES, EMPLOYEES / ORGANIZATIONAL DEVELOPMENT / HOTEL OPERATIONS MANAGEMENT / TEAMWORK, BUILDING STRONG COMMITTED TEAMS / LEADERSHIP SUCCESS / PLANNING / HIGHLY SKILLED AT OPERATING FOUR DIAMOND HOTELS / FOOD AND BEVERAGE SENIOR MANAGEMENT / NEW OPENINGS / SKILLED IN OPERATING HOTELS FROM 200 TO 700 ROOMS / OPERATIONAL EXCELLENCE IN OPERATING SINGLE AND MULTIPLE HOTELS, RESORT HOTELS, LIMITED SERVE, LONG TERM STAY, SKILLED IN OPERATING INDEPENDENT HOTELS AS WELL AS MAJOR BRANDS

OPERATIONAL EXPERIENCE IN OPERATING MARRIOTT, HILTON, IHG, SHERATON, LULURY INDEPENDENT, BOUTIQUE, RESIDENCE INN, CHOICE, RADISSON, COURTYARD, LEADING HOTELS OF THE WORLD, CALLAWY GARDENS GOLF RESORT

SUCCESSFUL TRACK RECORD OF OPERATING FOOD & BEVERAGE IN HOTELS AND AS INDEPENDENT OPERATIONS, AWARDED MULTIPLE COMMENDATION AWARDS INCLUDING THE CHAINE DE ROTISSEURS AWARD. IN ADDITION, THE OPENING OF STARBUCKS IN MULTIPLE LOCATIONS THAT WERE IN-HOUSE FRANCHISE AGREEMENTS. DUNKIN DONUTS, CARIBU COFFEE AND CINABUN WERE ALSO INCLUDED IN VARIOUS HOTELS.

EDUCATION

Loyola University, New Orleans attended / Trinity College, BS on-line

CHA Certified Hotel Administrator

Professor Howard Feiertag / Virginia Poly Tech University / Sales & Marketing Seminar

PROFESSIONAL TRAINING SEMINARS l PROFESSIONAL MEMBERSHIP

Covey Leadership Seminar / Covey 7 Habits of Highly Effective People

Marriott General Manager Training, Talent Plus Certification, Hilton Guest Service Training, Hilton Quality Service Training in Beverly Hills, California CERTIFICATE, Holiday Inn University in North Mississippi, CERTIFICATE

New Orleans Hotel & Lodging Association, Richmond Hotel/Motel Association (Board Member)

Dallas Hotel/Motel Association, Easter’s Child Adoption Awareness (Chairman)

Adoption Activist of the Year presented by National Association of Adoptable Children

Recognition for Private Sector Work in Adoption by President Ronald Reagan in the Oval Office

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