Oda Kretschmar

Marketing Manager

+**(*)795-***-**** ad39ct@r.postjobfree.com London, NW11, UK

Experienced Marketing Manager adept at crafting and executing tailored lead generation strategies to drive sales growth and achieve marketing objectives. Proficient in collaborating seamlessly with internal and external teams I excel in developing, implementing, and refining marketing plans that precisely align with business goals. Skilled in navigating the DACH and EMEA markets, I leverage market insights to optimize strategies, elevating the company's position and driving substantial results. KEY HIGHLIGHTS

I. Received strategy of the Year Award for developing a new 'go-to-market' strategy for EMEA at Sabre Airline Solutions II. Partner-led Marketing initiative (B2B2C) to motivate health clubs & entities to increase movement across DACH, resulted in a 50% increase in B2B and 25% in B2C engagement.

III. Delivered exceptional tradeshow (150K+ visitors) in only 2 months, securing "best tech provider" award, boosting DACH PR by 25%, and driving a 30% global lead surge.

IV. Launched an EDM campaign achieving a 50% open rate (5x previous average) and 20% click-through (meeting booking), directly resulting in 5 new DACH club signings, demonstrating expertise in impactful communications and tangible business results.

PROFESSIONAL EXPERIENCE

Marketing Manager EMEA 01/2022 - Present

Myzone (B2B 2 B2C fitness wearable)

- Develop and execute data-driven EMEA marketing strategy, improving quarterly ROI for content marketing, EDM, and event marketing targeting both B2B and B2C audiences. (Strategic thought leadership, marketing team management)

- Oversee all online and offline marketing activities, driving higher audience engagement. (Case study, content development, social media, marketing assets)

- Lead global trade shows and events, resulting in successful outcomes. (Events Management, Customer Experience)

- Manage Marketing/PR and event agencies, boosting brand awareness and growth in the EMEA market.

- Create and execute a data-driven social media content strategy, boosting engagement and website traffic. Optimize digital tools, achieving PPC and SEO performance improvements.

- Coordinate with Product Management Teams to drive brand and regional sales growth through efficient product releases.

(Market Development, Product Marketing, Market Research, Competitor Analysis) European Account Manager 07/2021 – 01/2022

JellyCat (Toy Company)

- Developed and expanded key accounts, which included department stores and multiple retailers, increasing revenue and enhancing client satisfaction.

- Delivered proactive support to sales agents, facilitating the growth of their client portfolios and bolstering brand recognition in their respective markets, leading to significant business development.

- Conducted thorough sales analysis by generating internal reports and ensuring the timely attainment of KPIs, actively contributing to data-driven decisions that optimised overall performance.

- Spearheaded comprehensive market research initiatives, uncovering fresh opportunities and devising effective market entry strategies for each target market, ultimately leading to successful market expansion and improved profitability.

- Effectively managed an international team of three, consistently evaluating their performance and providing guidance for their professional development.

Freelance Marketing / Digital & Event Management 09/2012 - 2021

- Branding & Growth: Forged unique brand identities, fuelled online presence, and pioneered customer acquisition strategies, driving remarkable business expansion for clients like Warren Evans, Nakamoto Forestry, Little Map Company and ASB Travel Solutions.

- Communications & Content: Delivered data-driven insights to optimize marketing, ensured client satisfaction, collaborated on impactful visuals, and crafted compelling testimonials and case studies. Managed conference execution for seamless events.

- Key Skills: Branding, Content Writing, Marketing Presentation, Social Media Marketing, Digital Marketing, Lead Generation, SEO, Customer Service, Team Management, Project Management, User Persona Senior Regional Marketing Manager EMEA 09/2005 – 05/2012 Sabre Airline Solutions (B2B Travel company), reporting into HQ Dallas, Texas

- Crafted and executed a data-driven marketing strategy, elevating the company’s market position.

- Spearheaded the successful implementation of a comprehensive regional marketing plan, fuelling substantial business growth.

- Managed PR agencies to amplify local media relations and execute impactful media events.

- Masterminded tradeshows and events, consistently evaluating their effectiveness.

- Proactively managed online presence on e-marketing platforms, fine-tuning SEO for optimal visibility.

- Collaborated with Product Managers, delivering invaluable insights into product perceptions and competitive dynamics. Brand Manager EMEA, Europe Middle East & Africa 09/2002 – 08/2005 TQ3 Travel Solutions (B2B Travel company)

- Elevated Brand Recognition: Shaped a powerful brand strategy and executed impactful promotions, leading to strengthened brand presence and improved market positioning across EMEA.

- Streamlined Marketing: Established unified brand guidelines for all EMEA offices, designed regional marketing plans, and implemented data-driven Go To Market strategies, fostering collaboration and optimizing performance.

- Event & Campaign Success: Spearheaded engaging product launches, managed successful trade shows & client events, and developed online marketing campaigns that boosted brand reach and drove results. EDUCATION

- Social Media Marketing Associate Programme

- Diplom-Betriebswirtin (Business Administration Degree) [Equivalent to UK Upper Second-Class Honours degree – 2:1] University of Applied Sciences, Germany incl. a Marketing Internship at General Motors

- Exchange Programme De Montfort University, School of Business, Leicester U.K.

- University of Mannheim School of Business, Germany.

- Abitur (A-levels), Maths: A, English: B, History: B, Biology: B.: Gymnasium (Grammar School), Groß-Bieberau, Germany

SKILLS

Brand Identity Social Media Strategy Competitor Analysis Digital Marketing Customer Acquisition Team Development Event Management Channel Marketing Affiliate Marketing Partner & Field Marketing Data Analysis Customer Relationships Regional Marketing Team Management ROI-led planning Customer Relationship Management (CRM) Cross-functional Collaboration SaaS MQL/SQL Project Management Value Proposition

Technical Skills: HubSpot, Salesforce, Pardot, Asana, Adobe Photoshop, Adobe Illustrator, Canva, Google Analytics, Hootsuite/Loomly, LI campaign manager, Microsoft Word, Excel, and PowerPoint, Html. Languages: Native German, Fluent English, Basic French. INTERESTS AND ADDITIONAL INFORMATION

Charitable Endeavours: Actively involved in charitable initiatives, such as taking part in a cancer research marathon in 2023. Cultural Exploration: Enthusiastically connects with individuals from different backgrounds and explores diverse cultures through travel.

Varied Hobbies: Embraces a wide array of hobbies, including skiing, painting, and practising Pilates. Fitness Lifestyle: Maintains an active and healthy way of life through regular exercise.

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