Senior Marketing Manager

Oda Kretschmar

Marketing Manager

+**(*)795-***-**** ************@*****.*** London, NW11, UK

Experienced Marketing Manager adept at crafting and executing tailored lead generation strategies to drive sales growth and achieve marketing objectives. Proficient in collaborating seamlessly with internal and external teams I excel in developing, implementing, and refining marketing plans that precisely align with business goals. Skilled in navigating the DACH and EMEA markets, I leverage market insights to optimize strategies, elevating the company's position and driving substantial results. KEY HIGHLIGHTS

I. Received strategy of the Year Award for developing a new 'go-to-market' strategy for EMEA at Sabre Airline Solutions II. Partner-led Marketing initiative (B2B2C) to motivate health clubs & entities to increase movement across DACH, resulted in a 50% increase in B2B and 25% in B2C engagement.

III. Delivered exceptional tradeshow (150K+ visitors) in only 2 months, securing "best tech provider" award, boosting DACH PR by 25%, and driving a 30% global lead surge.

IV. Launched an EDM campaign achieving a 50% open rate (5x previous average) and 20% click-through (meeting booking), directly resulting in 5 new DACH club signings, demonstrating expertise in impactful communications and tangible business results.

PROFESSIONAL EXPERIENCE

Marketing Manager EMEA 01/2022 - Present

Myzone (B2B 2 B2C fitness wearable)

- Develop and execute data-driven EMEA marketing strategy, improving quarterly ROI for content marketing, EDM, and event marketing targeting both B2B and B2C audiences. (Strategic thought leadership, marketing team management)

- Oversee all online and offline marketing activities, driving higher audience engagement. (Case study, content development, social media, marketing assets)

- Lead global trade shows and events, resulting in successful outcomes. (Events Management, Customer Experience)

- Manage Marketing/PR and event agencies, boosting brand awareness and growth in the EMEA market.

- Create and execute a data-driven social media content strategy, boosting engagement and website traffic. Optimize digital tools, achieving PPC and SEO performance improvements.

- Coordinate with Product Management Teams to drive brand and regional sales growth through efficient product releases.

(Market Development, Product Marketing, Market Research, Competitor Analysis) European Account Manager 07/2021 – 01/2022

JellyCat (Toy Company)

- Developed and expanded key accounts, which included department stores and multiple retailers, increasing revenue and enhancing client satisfaction.

- Delivered proactive support to sales agents, facilitating the growth of their client portfolios and bolstering brand recognition in their respective markets, leading to significant business development.

- Conducted thorough sales analysis by generating internal reports and ensuring the timely attainment of KPIs, actively contributing to data-driven decisions that optimised overall performance.

- Spearheaded comprehensive market research initiatives, uncovering fresh opportunities and devising effective market entry strategies for each target market, ultimately leading to successful market expansion and improved profitability.

- Effectively managed an international team of three, consistently evaluating their performance and providing guidance for their professional development.

Freelance Marketing / Digital & Event Management 09/2012 - 2021

- Branding & Growth: Forged unique brand identities, fuelled online presence, and pioneered customer acquisition strategies, driving remarkable business expansion for clients like Warren Evans, Nakamoto Forestry, Little Map Company and ASB Travel Solutions.

- Communications & Content: Delivered data-driven insights to optimize marketing, ensured client satisfaction, collaborated on impactful visuals, and crafted compelling testimonials and case studies. Managed conference execution for seamless events.

- Key Skills: Branding, Content Writing, Marketing Presentation, Social Media Marketing, Digital Marketing, Lead Generation, SEO, Customer Service, Team Management, Project Management, User Persona Senior Regional Marketing Manager EMEA 09/2005 – 05/2012 Sabre Airline Solutions (B2B Travel company), reporting into HQ Dallas, Texas

- Crafted and executed a data-driven marketing strategy, elevating the company’s market position.

- Spearheaded the successful implementation of a comprehensive regional marketing plan, fuelling substantial business growth.

- Managed PR agencies to amplify local media relations and execute impactful media events.

- Masterminded tradeshows and events, consistently evaluating their effectiveness.

- Proactively managed online presence on e-marketing platforms, fine-tuning SEO for optimal visibility.

- Collaborated with Product Managers, delivering invaluable insights into product perceptions and competitive dynamics. Brand Manager EMEA, Europe Middle East & Africa 09/2002 – 08/2005 TQ3 Travel Solutions (B2B Travel company)

- Elevated Brand Recognition: Shaped a powerful brand strategy and executed impactful promotions, leading to strengthened brand presence and improved market positioning across EMEA.

- Streamlined Marketing: Established unified brand guidelines for all EMEA offices, designed regional marketing plans, and implemented data-driven Go To Market strategies, fostering collaboration and optimizing performance.

- Event & Campaign Success: Spearheaded engaging product launches, managed successful trade shows & client events, and developed online marketing campaigns that boosted brand reach and drove results. EDUCATION

- Social Media Marketing Associate Programme

- Diplom-Betriebswirtin (Business Administration Degree) [Equivalent to UK Upper Second-Class Honours degree – 2:1] University of Applied Sciences, Germany incl. a Marketing Internship at General Motors

- Exchange Programme De Montfort University, School of Business, Leicester U.K.

- University of Mannheim School of Business, Germany.

- Abitur (A-levels), Maths: A, English: B, History: B, Biology: B.: Gymnasium (Grammar School), Groß-Bieberau, Germany

SKILLS

Brand Identity Social Media Strategy Competitor Analysis Digital Marketing Customer Acquisition Team Development Event Management Channel Marketing Affiliate Marketing Partner & Field Marketing Data Analysis Customer Relationships Regional Marketing Team Management ROI-led planning Customer Relationship Management (CRM) Cross-functional Collaboration SaaS MQL/SQL Project Management Value Proposition

Technical Skills: HubSpot, Salesforce, Pardot, Asana, Adobe Photoshop, Adobe Illustrator, Canva, Google Analytics, Hootsuite/Loomly, LI campaign manager, Microsoft Word, Excel, and PowerPoint, Html. Languages: Native German, Fluent English, Basic French. INTERESTS AND ADDITIONAL INFORMATION

Charitable Endeavours: Actively involved in charitable initiatives, such as taking part in a cancer research marathon in 2023. Cultural Exploration: Enthusiastically connects with individuals from different backgrounds and explores diverse cultures through travel.

Varied Hobbies: Embraces a wide array of hobbies, including skiing, painting, and practising Pilates. Fitness Lifestyle: Maintains an active and healthy way of life through regular exercise.

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