DM

DIANE MASSICK

ad39c1@r.postjobfree.com 262-***-**** Ashippun, WI 53033 WWW: Bold Profile

Hardworking Marketing experienced in field and ready for challenging assignments. Reliable in completing quality work and exceeding expectations. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Audience Engagement

[Type] Marketing

Campaign Development

Research and Trend Analysis

Willis Towers Watson Ashippun, WI

Marketing

06/2006 - 01/2023

Organized meetings with clients and partners to discuss marketing plans and objectives.

Assisted with the development of marketing materials such as brochures, flyers, catalogs.

Assisted in implementation and tracking to support current and future marketing programs.

Recommended policy changes to improve marketing tactics and strategies. Supervised creation of marketing materials and collateral. Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.

Marketed products and services at tradeshows and promotional events. Provided administrative support when needed including scheduling appointments or organizing documents.

Created marketing policies and procedures, evaluating and revising to maximize team efforts.

Developed and implemented promotional campaigns to increase customer engagement.

Responded promptly to customer inquiries via phone calls or emails. Implemented changes based on feedback from customers or other stakeholders.

Prepared presentations for internal stakeholders about upcoming projects or initiatives.

Developed relationships with external vendors who provided support services such as printing or advertising.

Coordinated marketing events for showcasing product and service offerings.

Collaborated with design team on creative concepts for advertising campaigns.

Maintained contact database by inputting customer information into CRM system.

Summary

Skills

Experience

Gathered competitive marketing intelligence to support pricing, coverages and market actions.

Developed and monitored targeted market plans to achieve marketing objectives.

Implemented marketing campaigns and strategies by interacting with consumers.

Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.

Collected and analyzed market research data for use in forecasting. Expanded personnel skill sets by mentoring marketing team both individually and in groups.

Emphasized features and demonstrated technical knowledge to acknowledge questions about products and availability. Planned and organized promotional events to expand brand recognition and customers.

Prepared marketing campaign budgets with finance personnel. Generated reports on sales figures, market share analysis, ROI calculations. Monitored industry trends to keep abreast of competitive landscape. Analyzed customer data to identify trends in order to develop effective strategies.

Assisted in developing pricing strategies that would maximize profitability while remaining competitive in the marketplace.

Evaluated marketing personnel and offered constructive feedback on ways to improve.

Conducted research to determine ideal markets for products and services. Delivered marketing strategy updates to upper-level management. Managed various projects related to marketing initiatives including budgeting and timelines.

Maintained various platforms to capture, store and organize marketing assets.

Attended meetings and studied material to remain current on promotion techniques and service benefits.

Planned and facilitated meetings to share marketing plans and explain future business goals.

Collaborated with other departments to coordinate strategic marketing activities.

Reviewed existing campaigns for effectiveness and devised ways to improve them.

Cultivated business partnerships to build lasting relationships with internal and external parties.

Implemented and carried out project objectives, driving compliance with company and government policies.

Negotiated with vendors to obtain most cost-effective pricing for product distribution.

Assisted with customer requests and answered questions to improve satisfaction.

Exceeded customer satisfaction by finding creative solutions to problems. Displayed strong telephone etiquette, effectively handling difficult calls. Identified needs of customers promptly and efficiently. Completed day-to-day duties accurately and efficiently. Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services. Arrowhead High School Hartland, WI

High School Diploma

06/1989

Waukesha County Technical College Pewaukee, WI

Some College (No Degree)

Life, Accident, Medical

Education and Training

Certifications

Contact this candidate