Jerry Baral

** ******* **** **** * Egremont, Massachusetts 510-***-**** ad382w@r.postjobfree.com

NATIONAL ACCOUNT MANAGEMENT ~ PRODUCT INNOVATION ~ BUSINESS DEVELOPMENT

QUALIFICATIONS PROFILE

Proven ability to maximize sales growth in confection market through strategic sales management, product innovation, team management, relationship management, market research, supply chain integration, cross-functional mediation, and statistical interpretation. Strong passion to work directly with people to effectively develop business rapport through relationship management. Charismatic and effective communicator who can efficiently organize and multitask in fast-paced environments. Selfless team player with high energy and motivation to maximize individual and team success. Proficient in Microsoft Office, Apple, SAP suite, TPM, HTML, and social media applications. Deep commitment to promoting healthy lifestyles.

PROFESSIONAL EXPERIENCE

National Account Manager – Ghirardelli Chocolate Company

September 2021 to March 2024

• Managed diverse portfolio of national accounts, including Convenience Services (Canteen/USG) channel, Major Airline (Delta/American) Buy on Board programs, National Gift Packer Distribution (Costco/Sam’s Club/BJ’s), Packaged foods distribution into Walmart/Target (Taylor Farms).

• Partnered with marketing, packaging, production supply chain and finance teams to create product solution (bulk pack Impulse Bar) for convenience services channel. Developed and implemented 3P Amazon reseller strategy, new coverage plans for national team – process included emphasizing profitable metropolitan markets and formulating volume-producing store coverage.

• Identified and developed and managed Convenience Channel as new material incremental distribution channel. Developed robust convenience services Food Buy rebate program resulting in POG placement. Developed and managed Corporate Gifting program.

2021 – 2023 grew account NTS 48%

2021 – Ghirardelli National Grow the Core/ #1 Salesperson Award

Inside Sales Account Manager – Ghirardelli Chocolate Company

January 2018 to August 2021

• Developed new businesses (Tropical Foods/Casamarine/Rayjac). Transitioned to leadership of Gift Packer and Major Airline business. Developed and grew 3P Amazon reseller business. Added GCC minis to Taylor Farms snack box Walmart distribution.

• Led administration of confection business with DOT. Simplified and executed DOT seasonal buying Strategy.

2018-2021 Grew account base NTS 139%

Corporate Sales Manager, Ghirardelli Chocolate Company

September 2015 to December 2018

• Developed B2B business

• Developed Ecomm Corporate Gift Program. Initiated Promotional Products program, attending ASI and PPSI trade shows. Developed Corporate Gift ecomm program and Corporate Gift Catalog. Partnered with marketing and creative teams to increase gift assortment.

VOLUNTEER EXPERIENCE

Neighborhood Grant Program - Ghirardelli Chocolate Social Responsibility

• Coordinate Ghirardelli support for local and national community projects volunteer opportunities

• Coordinate and partner Ghirardelli support of non-profit autism support and continuing education organization (The Nicholas Center)

EDUCATION

Bachelor of Arts, School of Education

University of Michigan.

State of Michigan secondary school teaching certificate.

REFERENCES

Michael King

Foodbuy

Senior Category Development Manager

ad382w@r.postjobfree.com

David Dulyx

Ghirardelli Chocolate Company

Director of Specialty

ad382w@r.postjobfree.com

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