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Social Media Digital Marketing

Location:
Houston, TX
Posted:
March 10, 2024

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Resume:

I’m a digital marketing strategist with experience in helping start-ups and clients in their industry, to optimize their digital strategy goals through social media content creation and management. I ensure there is a strong brand presence and drive success through excellent creative and problem-solving skills. Experience

First Source

Bilingual Patient Advocate Specialist

April 2023 – October 2023

o Review and assess patients' eligibility for healthcare services, insurance coverage, or financial assistance programs based on established criteria and guidelines.

o Assist patients in completing and submitting necessary applications for healthcare coverage or financial assistance, ensuring all required information is provided accurately and promptly. o Conduct follow-up activities to ensure that eligibility determinations are processed in a timely and efficient manner. o Stay updated on healthcare policies, regulations, and changes in eligibility criteria to ensure compliance and accuracy in determining patient eligibility.

o Adhere to strict confidentiality and privacy protocols when handling sensitive patient information related to eligibility status and documentation.

o Advocate for patients' eligibility rights and, if necessary, assist in the appeal process for denied eligibility claims, providing guidance and support to the patients.

o Provide guidance and assistance to patients in understanding of their medical health insurance coverage. o Conduct educational sessions to inform patients about their healthcare benefits, responsibilities, and available support services.

o Ensure compliance with healthcare regulations, policies, and standards related to patient advocacy and patient care. o Collaborate with a multidisciplinary healthcare team to enhance patient outcomes and ensure a coordinated approach to patient care.

o Facilitated training sessions for new team members, instructing them on efficient call handling and proficient usage of CUBBS & Live box.

MALK Organics

Marketing & Community Manager

February 2021 – November 2022

• While still performing social media manager duties I grew new customer leads by optimizing the company’s marketing automation and lead processes through email, and social media channels by deploying audience-relevant calls-to-action, landing pages, and lead-generation content which converted social media traffic to product purchasers.

• Analyzed KPIs while working with the sales team and marketing director to understand how our inbound marketing activity turns into product purchasers and continually refined our customer conversion process helping track effectiveness and overall company impact.

• Continuously explored new ways and trends to engage and identified new social networks to reach our target audience.

• Operate as an in-house photographer, videographer, editor, and graphic designer to craft engaging social media. Social Media Manager

May 2020- February 2021

• Managed the company’s social media profiles, content calendar, and built its new brand presence through Instagram/Facebook, and Twitter

• Managed influencer program by sourcing influencers, engaging with them, sending samples, and collaborating on content creation that would later be used on our social media platforms.

• Planned, analyzed, evaluated, and adjusted content writing, layout, and design through third-party software such as Later.

• Monitored social media and industry trends to keep the brand’s relevancy. Onex’s Lanuza

Content Creator, Customer Service Specialist,

Community & Social Media Manager

• Communicating with customers and providing answers to customer queries via social media platforms and email related to products and services.

• Provide excellent customer service with great attention to detail.

• Working with marketing professionals to develop social media marketing campaigns. • Interacting with customers and other stakeholders via the company’s social media accounts.

• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.

• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.

• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs. QA Assistant & Data Collector

May 2019- May 2020

• Assist the Quality Assurance and Quality Control (QA/QC) team in inspections and technical testing activities.

• Responsible for monitoring, inspecting, and proposing measures to correct or improve an organization's final products in order to meet established quality standards.

• Analytical, problem-solving, and decision-making for when QA/QC was unavailable or offsite.

• Being inquisitive and working to understand and solve issues not only through testing but also using intuition.

• Collect daily data from both shifts.

• Collaborate with production management and supply chain director. USHA Village

Customer Service Representative April 2010

– 2018

• Help customers with complaints and questions, provide customers information about products and services, take orders, and process returns.

• Maintaining a positive, empathetic, and professional attitude toward customers always.

• Responding promptly to customer inquiries.

• Communicating with customers through various channels.

• Acknowledging and resolving customer complaints.

• Knowing our products inside and out so that you can answer questions.

• Processing orders, forms, applications, and requests.

• Keeping records of customer interactions, transactions, comments, and complaints.

• Communicating and coordinating with colleagues as necessary.

• Providing feedback on the efficiency of the customer service process.

• Managing a team of junior customer service representatives.

• Ensure customer satisfaction and provide professional customer support. Skills

Editing Software

Adobe Rush Adobe Premiere Pro Canva

Microsoft Office CUBBS. DocuSign.

Social Media Platforms

Instagram Facebook YouTube

TikTok Twitter

Interpersonal Skills

Bilingual- English/Spanish. Adaptability Self Control. Time Management Problem solving. Patience. Positive Language Willingness to Improve Fast Can work under pressure Clear Communication Skills People fist attitude Education

Highschool: La Ceiba Instituto San Isidro, associate degree in Hotel and Tourism Management. (Honduras) College: UNITEC – 2 years of Clinical Physiatry. (Honduras)



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