Adam Greene

Phone number: 502-***-****

Email address: ad37t8@r.postjobfree.com

Bio: Marketing Executive, Entrepreneur

Energized Marketing Executive with 15 years

experience. Skilled in managing 8 figures/month

paid media campaigns, hiring & managing teams

up to 75 FTEs, growing brands from 0-2M social

followers, and positioning brands for extreme

growth, acquisition or future rounds of funding

Fractional CMO

Independent Consultant

Full Stack eCommerce Growth Marketing

Product Management Consulting

Clients include Fortune 100 to startups

10/2012 – PRESENT LOUISVILLE & BOSTON

Head Of Marketing

Dianthus, Inc.

Developed and executed strategies for paid

media campaigns, overseeing all aspects of

campaign structure & 8 figure monthly budgets

Created forecast models and managed budget

allocation between brands and products, with a

focus on scenario planning for the C-suite

Collaborated cross-functionally with AI

engineers and UX designers to optimize

ecommerce funnels and AI products

Led as Product Manager for portfolio of

internally developed AI marketing products,

including Pricing, Promotion, Brand, and

Community products

11/2021 – 01/2023

BOSTON, MASSACHUSETTS

Founder & CMO

Cuddle Clones

Founded and led as Chief Marketing Officer a

highly successful ecommerce brand,

overseeing an 8 Figure paid media budget

As Chief of Staff, managed team of 20 FTEs in

the US and 55 in China, driving operational

excellence & international expansion

Achieved record-breaking growth, earning

recognition as the fastest-growing private

company in Kentucky in 2017 and ranking in the

01/2011 – 11/2021 LOUISVILLE, KENTUCKY

top 25 for four consecutive years ('18-'21)

Developed and grew a social media following

from 0 to 2 million followers, enhancing brand

visibility and customer engagement

Spearheaded product development and

customer engagement strategies, resulting in

exponential growth and industry recognition

Developed data-driven process for optimizing

GPAM (Gross Profit After Marketing)

Led the acquisition of the company by a Private

Equity firm in November 2021

Digital Marketing Strategist

Humana

Managed Optimization Team (CRO, Usability

Testing, Ad Creative Testing)

Added 250M in incremental value via A/B Tests

08/2011 – 10/2013 LOUISVILLE, KENTUCKY

MBA Masters of Business

University of Louisville

Marketing Bachelors of Science

University of Louisville

SAFE Agilist Certified

PEFORMANCE MARKETING

DATA-DRIVEN MARKETING

UX/UI OPTIMIZATION

CONVERSION RATE OPTIMIZATION

FORECASTING/FINANCIAL MODELING

BUDGET PLANNING

BRAND POSITIONING

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