Adam Greene
Phone number: 502-***-****
Email address: ad37t8@r.postjobfree.com
Bio: Marketing Executive, Entrepreneur
Energized Marketing Executive with 15 years
experience. Skilled in managing 8 figures/month
paid media campaigns, hiring & managing teams
up to 75 FTEs, growing brands from 0-2M social
followers, and positioning brands for extreme
growth, acquisition or future rounds of funding
Fractional CMO
Independent Consultant
Full Stack eCommerce Growth Marketing
Product Management Consulting
Clients include Fortune 100 to startups
10/2012 – PRESENT LOUISVILLE & BOSTON
Head Of Marketing
Dianthus, Inc.
Developed and executed strategies for paid
media campaigns, overseeing all aspects of
campaign structure & 8 figure monthly budgets
Created forecast models and managed budget
allocation between brands and products, with a
focus on scenario planning for the C-suite
Collaborated cross-functionally with AI
engineers and UX designers to optimize
ecommerce funnels and AI products
Led as Product Manager for portfolio of
internally developed AI marketing products,
including Pricing, Promotion, Brand, and
Community products
11/2021 – 01/2023
BOSTON, MASSACHUSETTS
Founder & CMO
Cuddle Clones
Founded and led as Chief Marketing Officer a
highly successful ecommerce brand,
overseeing an 8 Figure paid media budget
As Chief of Staff, managed team of 20 FTEs in
the US and 55 in China, driving operational
excellence & international expansion
Achieved record-breaking growth, earning
recognition as the fastest-growing private
company in Kentucky in 2017 and ranking in the
01/2011 – 11/2021 LOUISVILLE, KENTUCKY
top 25 for four consecutive years ('18-'21)
Developed and grew a social media following
from 0 to 2 million followers, enhancing brand
visibility and customer engagement
Spearheaded product development and
customer engagement strategies, resulting in
exponential growth and industry recognition
Developed data-driven process for optimizing
GPAM (Gross Profit After Marketing)
Led the acquisition of the company by a Private
Equity firm in November 2021
Digital Marketing Strategist
Humana
Managed Optimization Team (CRO, Usability
Testing, Ad Creative Testing)
Added 250M in incremental value via A/B Tests
08/2011 – 10/2013 LOUISVILLE, KENTUCKY
MBA Masters of Business
University of Louisville
Marketing Bachelors of Science
University of Louisville
SAFE Agilist Certified
PEFORMANCE MARKETING
DATA-DRIVEN MARKETING
UX/UI OPTIMIZATION
CONVERSION RATE OPTIMIZATION
FORECASTING/FINANCIAL MODELING
BUDGET PLANNING
BRAND POSITIONING
Profile
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Work Experience
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