JOANNA MERCY DAMERA

Bridgeport, Connecticut *****

+1-860-***-****

ad37ob@r.postjobfree.com

Dynamic and results-oriented Digital Marketing professional, holding dual Master's degrees in Digital Marketing and Mass Communication & Journalism. Demonstrates proven expertise in optimizing transportation operations, providing strategic digital marketing leadership, and crafting impactful storytelling for the BiggBoss Telugu reality TV show. Successfully blends academic knowledge with practical prowess, achieving tangible outcomes such as enhancing delivery efficiency, boosting brand visibility, and increasing viewer engagement. Joanna is a versatile asset skilled in strategic planning, content creation, and community engagement, poised to excel in the ever-evolving landscape of the industry.

Digital Marketing Skills

Market Research and Analysis

Campaign Planning

Search Engine Optimization (SEO)

Digital Marketing Management

Customer Segmentation

KPI Management

Social Media Marketing

Brand Awareness

Influencer Culture

Event Promotion

Social Media Strategy

Keyword Research

Competitor Analysis

Affiliate Management

Pay-Per-Click Advertising

Digital Advertising

Content Creation and Management

Content Creation

Graphic Design

Video Editing

Creative Writing

Copy Editing

Digital Media

Tools and Software Proficiency

Buffer

Microsoft Word & Excel

Canva

SPSS (Statistical Package for the Social Sciences) 07/2020 to 08/2022

AMAZON DEVELOPMENT CENTRE

TRANSPORTATION SPECIALIST

Orchestrated smooth EU and UK transportation operations, achieving a 20% improvement in delivery efficiency. Implemented innovative software solutions, reducing manual tasks by 30% and optimizing logistics processes. Ensured 100% compliance with regulations, contributing to a seamless and error-free operation. Resolved transportation challenges promptly, maintaining a 99.9% on-time delivery record. Spearheaded cross-functional collaboration, resulting in enhanced supply chain processes. Star Performer of the Month three times, showcasing consistent excellence. Led team training sessions, contributing to the skill development and cohesion of the team. 08/2019 to 02/2020

CHELTENHAM TECHNOLOGIES

DIGITAL MARKETING EXECUTIVE

Led the development of digital marketing strategies, resulting in a 25% increase in brand visibility. Managed a high-performing team, consistently exceeding campaign goals and achieving a 15% growth in client satisfaction.

Utilized analytics to refine strategies, achieving a 30% improvement in conversion rates. Implemented SEO strategies leading to a significant boost in organic search rankings. Fostered client relationships, ensuring satisfaction and long-term partnerships. Successfully managed Happy Bars and iSprout as clients. Conducted presentations and addressed queries, aligning client goals with digital marketing strategies. Achieved a remarkable 20% growth in social media followers for Happy Bars. Spearheaded influencer marketing, resulting in a 30% boost in brand mentions and collaborations. Instrumental in Happy Bars' appearance on Shark Tank India in 2022, validating digital marketing effectiveness. SUMMARY

SKILLS

EXPERIENCE

05/2018 to 12/2018

BIGG BOSS -ENDEMOLSHINE PRODUCTIONS

STORY EDITOR / CONTENT PRODUCER

Crafted compelling narratives for TV shows, contributing to a 15% increase in viewer engagement. Collaborated with professionals to develop storylines, resulting in a 20% improvement in audience ratings. Conducted script reviews, providing feedback that led to a 25% enhancement in overall content quality. Managed live streams and edited clippings in the PCR room, ensuring seamless broadcast operations. Produced content for daily episodes on Star Maa TV channel, showcasing versatility and creativity. Played a pivotal role in ensuring a seamless and engaging viewer experience for the reality show. Assessed footage for accuracy, pacing, and clarity of storytelling. MASTER OF SCIENCE: DIGITAL MARKETING 12/2023

Sacred Heart University, Connecticut, USA

MASTER OF ARTS: MASS COMMUNICATION & JOURNALISM 05/2017 St. Francis College For Women, Hyderabad, India

BACHELOR OF ARTS: HISTORY, ENGLISH LITERATURE & POLITICAL SCIENCE 05/2015 St. Ann's College For Women, Hyderabad, India

Certified in Google Analytics (Beginners, Advanced), Social Listening Program development and

Hootsuite Platform & Social Media Marketing, demonstrating expertise and commitment to evolving in the dynamic digital marketing landscape.

Secured Happy Bars' appearance on Shark Tank India, validating digital marketing effectiveness. Awarded Star Performer of the Month three times at Amazon, exceeding transportation operation targets. Passionate volunteer for tribal community initiatives, actively involved in singing, dancing, and an international delegate at SPICMACAY in Kolkata IIM, showcasing commitment to social responsibility, cultural diversity, and global perspectives.

EDUCATION AND TRAINING

CERTIFICATIONS

ACCOMPLISHMENTS

ACTIVITIES AND HONORS

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