RONALD BARILLAS

*** ******* ***, ******** **, ***37 • 646-***-**** • ad37lz@r.postjobfree.com

EDUCATION

John Jay College of Criminal Justice, New York, NY Sept 2010 - May 2014 Bachelor of Science

o Received State proclamation from Senator Martin Golden for charitable involvement within NY State o Three-year Captain of the John Jay College baseball team as well as 2014 All CUNYAC Athlete WORK EXPERIENCE

MediaHub, New York NY November 2022 – Current

Associate Director, Media Planning

o Created & presented full year strategic and tactical media recommendation to NFCU client with budget breakout and forecast for the entire year across multiple channels with specific recommendations based on not only historical performance but also market trends.

o Simultaneously managed over 30 campaign and provide weekly feedback to internal team leads on media delivery, potential budget shift, and opportunities to test new media for the NFCU client. o Lead weekly budget forecast and optimization meetings across Social, Search, Programmatic, PMAX, and analytics. Recommendation coming from these meetings were shared with clients and once approve, implemented, and measured against projected delivery.

o Lead all vendor communication for potential digital partners. This included RFP creation, review, and contract negotiation to ensure savings are received and all client goals are properly met. o Analyze Social, Programmatic, Search, and site direct performance from both a qualitative and quantitative perspective and present platform-specific insights and trends with the client team through regular reporting as well as deep dive presentations.

o Presents monthly and Quarterly budget flowcharts for NFCU brands to ensure all client goals are on pace to be met and budgets are not under or overspending.

Hill & Knowlton Strategies, New York NY November 2020 – November 2022 Senior Manager (AD) Digital Planning & Optimization o Presented, create, and launch all programmatic, site direct, search, and social campaigns for clients while continuously optimizing and providing in depth campaign analysis and recommendations based on trends and audience behaviors. o Develop comprehensive media plans & strategies featuring fully integrated print, digital, out-of-home, experiential, and social media amplification as well as maintain media planning calendars, flowcharts and timelines for all clients. Evaluate/approve recommendations, new business pitches, and presentations before sending to client, and maintain quality control on daily workflow and media team process. o Analyze social, programmatic, search, and site direct performance from both a qualitative and quantitative perspective and present platform-specific insights and trends with the broader team through regular reporting as well as deep dive presentations.

o Assist in the growth of junior team members through regular 1:1 meeting’s, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications.

Combate America, New York NY January 2020 – May 2020 Manager, Ticket Operation & Event Marketing

o Managed ticket on-sale process with venues from event build through final reconciliation, process venue documentation, and coordinate venue settlements. Acted as a liaison with prospective event venues including canvassing venue availability, obtaining and internally trafficking venue documentation, and maintaining Combate venue database. o Track and monitor ticket sales and ticket sales marketing performance for each event, maintain internal database, and provide regular reporting to executive team. Conducted ticket pricing and ticket promotions research, analyze sales data, develop revenue models, and recommend pricing and packaging strategies to maximize ticket revenue and boost event attendance.

o Coordinate with ticket operations staff across international markets to ensure consistent application of organizational ticketing processes, sales performance tracking, and reporting. o Coordinate development and timely delivery of seat maps, CAD designs, price scaling, and marketing assets for ticket operator.

USIM, New York NY July 2019 – November 2019

Digital Media Supervisor, (Aruba)

o Strategize and present campaign recommendations to Aruba for yearly and quarterly initiatives. o Manage digital and social campaigns for Aruba, adhering to budget and KPIs. Negotiate custom content with partners to align with client objectives.

o Provide budget flowcharts to ensure goal alignment and budget adherence. Delivered monthly and quarterly dashboards showcasing media performance and optimization strategies. Mediacom, New York NY August 2018- June 2019

Media Supervisor, (Hilton)

o Provide strategic recommendations to Hilton for yearly and quarterly campaigns and events. While managing digital, social, and OOH campaigns within designated budgets. o Negotiate custom content with partners to align with client goals and KPI’s & present budget flowcharts monthly and quarterly to track goal progress and budget adherence for Hilton brands. o Create and deliver monthly and quarterly dashboards highlighting media performance and optimization strategies. Dentsu Aegis Network, New York NY February 2018- August 2018 Supervisor, Portfolio (ABI)

o Manage digital, social, and OOH campaigns for ABI, implementing tailored tactics within allocated budgets. Provide weekly and quarterly budget flowcharts for over 15 brands, ensuring alignment with client objectives. o Prepare RFPs and present media strategies to ABI for upcoming campaigns and events, optimizing campaigns to meet KPIs.

o Conduct weekly audits of campaigns in GMP, providing immediate attention to any issues and regular reports to the client.

OMD, New York NY December 2016 - February 2018

Analyst, Digital Investment (FedEx)

o Manage digital campaigns for FedEx, employing tailored tactics within allocated budgets. Prepared RFPs and present digital strategies to FedEx for yearly campaigns which included the annual digital sponsorships of NASCAR and PGA Tour for FedEx.

o Provide bi-weekly performance reports to the client, utilizing analytics for campaign optimizations. o Coordinate with strategy and creative teams to ensure timely delivery of creative assets for proper launch of all digital campaigns.

MEC, New York NY July 2016- November 2016

Digital Investment Senior Associate (KFC / US Navy) o Develop & manage over $30MM in multiple digital campaigns through specific tactics and budget level for the KFC and US Navy brand. Optimize & analyze media vendors in order to exceed the client’s benchmarks for the campaigns through 3rd party reporting depending on the campaign/creative KPI. o Coordinate with strategy team and creative agency to ensure timely delivery of creative in the correct specs to properly execute with partners. Work with Media Directors on RFP’s and present digital details and strategy deck to the KFC and US Navy client.

MEC, Digital Finance Analyst, February 2015 – July 2016 o Managed digital financial process for display, social, search accounts. Reviewed monthly reports to manage campaign budgets and confirm accurate billing.

o Collaborated with media planning teams daily for campaign spend actualizations. Analyzed final reporting to resolve discrepancies and ensure timely payment to vendors. o Provided training to media planning teams and new hires regarding digital billing process. PROFESSIONAL SKILLS

o Languages: Fluent in both English and Spanish

o Technical Skills: MS Word, Excel, Outlook, PowerPoint; Prisma; Donovan Data Systems, MediaTools o Social Platform: Facebook/Instagram Ad Manager, Twitter, LinkedIn, Snapchat, TikTok, & Pinterest o Excellent knowledge media space such as Social, Digital, Broadcast, OOH, print, and Radio o Equally successful in both team and self-directed settings with a variety of experience o Proven project management and team leadership skills. o Excellent interpersonal, written and verbal communication skills. o Knowledgeable of research tools such as Nielsen Software, Comscore, Google Analytics, Salesforce, DFA/DCM, Mediamind/Sizmek, PRISMAS, SEMRUSH, and GMP.

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