Vidhi Bhatia

781-***-**** ad37ln@r.postjobfree.com www.linkedin.com/vidhi-bhatia

SUMMARY

Seasoned marketing professional with 9 years of experience in data analytics, product marketing, and brand management. Proven track record in leadership and team collaboration, driving cross functional initiatives for significant measurable results.

EDUCATION

NORTHEASTERN UNIVERSITY, Boston, MA 2024

Candidate of Master of Science - Business Analytics INDIAN INSTITUTE OF FOREIGN TRADE, Delhi, India 2017 Master of Business Administration (Major: International Business) DELHI UNIVERSITY, Delhi, India 2011

Post Graduate Diploma in Journalism & Corporate Communication MAHARISHI DAYANAND UNIVERSITY, India 2010

Bachelor of Business Administration

SKILLS

Project Management: Waterfall, Agile Methodology-SCRUM, Microsoft Suite (Excel, Word, Outlook, PowerPoint) Google Suite, Jira

Programming Languages: Python, R, SQL

Data Visualization: Figma, Canva, Whimsical, Lucid Chart, Tableau, Power BI, Adobe Creative Suite PROFESSIONAL EXPERIENCE

actyv.ai, Bangalore, India 2022–2023

Enterprise SaaS platform with embedded finance services Product Marketing Lead

• Created product positioning strategy including product vision and roadmap for actyv.ai’s offerings: Go, Score, PayLater, Insure

• Planned & executed creation of sales-enablement resources including training materials, pitch decks, case studies, competition battle cards and product guides for sales teams

• Conducted a data visualization workshop for customer success teams to empower them to effectively communicate data-driven insights to clients

• Established and managed lead generation funnel for over 50 enterprises and 700+ distributors

• Increased lead to demo conversion from 3.2% to 5.4% on paid ads (on LinkedIn and Google Display) by highlighting emotional benefits in messaging

ClearTax, Bangalore, India 2021–2022

India’s largest tax and financial services platform Sr. Marketing Manager

• Implemented pain point driven marketing strategies, boosting top-of-funnel leads by 10% and increasing lead-to-demo conversion by 6% for e-Invoicing in India.

• Led cross-channel marketing campaigns (email, social media, SEO, SEM) for consistent brand messaging.

• Streamlined campaign data using Python and SQL, improving data quality by 20%.

• Identified customer dispositions using insights at various levels of marketing and sales funnel (ToFU, MoFu, BoFu); optimized consumer journeys, increasing lead-to-MQL conversion rates by 12% for e- Invoicing.

• Collaborated with UX designers to enhance user experience, resulting in a 38.4% increase in website traffic.

• Spearheaded e-Invoicing launch in KSA, securing 10 enterprise clients within 30 days. Implemented high- converting CTAs across 40+ pages, achieving impressive conversion rates. OlaCabs, Bangalore, India 2017–2021

A leading cab aggregator provider in India, Australia, and UK Global Brand Manager

• Programmed marketing for fastest growing category for Ola - ‘Auto’; leveraging digital, social & traditional media. Achieved 10x revenue growth ($320M) & acquired 1.5 million new customers in 2018-2019

• Contributed as supply marketing SPOC for Ola London during launch, attained #2 market position within one QTR

• Pioneered re-adoption marketing strategy for Ola India post-COVID, fortifying safety measures within the product. Resulted in a 150% increase in market preference share over competitors and an approximate 9- 10 percentage point surge in 'safety' and 'hygiene' imagery scores (Brand Lift Study)

• Analyzed distinct Ola driver data segments, pinpointed their pain points, and devised a targeted communication strategy across various channels to streamline operations, ultimately boosting driver retention rates by 21%

• Chaired social media efforts for 2 years; ideated & executed Ola’s flagship brand properties to amplify awareness and resonance for Ola, utilizing a range of content formats across different platforms – Google ads, Facebook/Instagram, Twitter (X)

• Worked with external stakeholders such as media and creative agencies to brainstorm and execute brand campaigns

GroupM Pvt. Ltd., Gurgaon, India 2014–2017

Group Head

• Oversaw a team of 4 to lead Airtel’s (India’s largest telecom provider) social media operations - advocacy, content and data analytics; effectively driving brand awareness, engagement and to social media pages

• Rolled out Airtel’s ‘Open Network’ campaign Pan India across digital mediums leading to up gradation of 9000 Airtel network sites and optimization of over 30,000 sites

• Developed long form and short form content and design ideas across all digital channels and platforms for clients such as Hero Motocorp, Absolut, Max Life India, Policy Bazaar India Dentsu Worldwide, Delhi, India Mar 13—Sep 13

Sr. Social Media Manager

• Worked across FMCG (Coca-Cola, GSK), ed-tech, Hospitality (ITC Grand Chola) developing and executing social media strategies and campaigns

Avian Media Pvt Ltd, Delhi, India 2011—2013

Sr. Digital Executive

• Worked as a digital communication consultant to create & execute paid digital campaigns

• Part of the founding team for the digital advocacy unit of Avian Media

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